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Lessons Learned Building a Startup

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Guillermo Söhnlein explains the necessity of a strong vision when building a startup. He uses his own experiences as an informational reference for entrepreneurs.

This content was produced for the 2014 Atlanta Winter semester of the Founder Institute by Founder Institute mentor Guillermo Söhnlein, serial entrepreneur. Follow him on Twitter to learn more:
https://twitter.com/gsohnlein


"Credit Where Credit is Due": the analytical tool depicted in slides 25-40 was originally part of a presentation made in 1999 by Darlene Mann of Onset Ventures in San Jose, California.

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Lessons Learned Building a Startup

  1. 1. Vision and Ideas Guillermo Söhnlein Founder Institute Atlanta 8 January 2014
  2. 2. By the numbers ... 7 for-profit ventures - 2 current startups - 1 failure - 1 sale - 4 still operating 3 nonprofit organizations - 1 current startup - 2 still operating Numerous “failure to launch” ventures Countless ideas
  3. 3. VISION IDEAS
  4. 4. V I S I O N
  5. 5. V I S I O N SSAP O N
  6. 6. San Francisco
  7. 7. San Francisco Washington, DC
  8. 8. San Francisco Washington, DC
  9. 9. San Francisco Washington, DC
  10. 10. San Francisco Washington, DC
  11. 11. San Francisco Washington, DC
  12. 12. N U O N V E N T U R E S
  13. 13. Lessons Learned
  14. 14. Lessons Learned 1. Find Your Passion
  15. 15. Lessons Learned 1. Find Your Passion 2. Be Patient and Flexible
  16. 16. Lessons Learned 1. Find Your Passion 2. Be Patient and Flexible 3. There is No Dark Side
  17. 17. TECH
  18. 18. TECH PRODUCT
  19. 19. TECH PRODUCT COMPANY
  20. 20. TECH PRODUCT COMPANY BUSINESS
  21. 21. MARKET
  22. 22. MARKET PROBLEM
  23. 23. MARKET PROBLEM BUYER
  24. 24. MARKET PROBLEM BUYER $
  25. 25. TECH PRODUCT COMPANY BUSINESS MARKET PROBLEM BUYER $
  26. 26. TECH MARKET MARKET OPPORTUNITY
  27. 27. PRODUCT PROBLEM VALUE PROPOSITION
  28. 28. COMPANY BUYER GOTO MARKET
  29. 29. BUSINESS $ FINANCIAL MODEL
  30. 30. TECH PRODUCT COMPANY BUSINESS MARKET PROBLEM BUYER $ VALUE PROPOSITION MARKET OPPORTUNITY GOTO MARKET FINANCIAL MODEL
  31. 31. Guillermo Söhnlein +1 (703) 346-3041 gms@fortivo.com

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