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S
      &
M r
          January 4, 2012
T    ,w ’
    b ...
1/ SALES
You need

Sales
You need

Sales GUYS
2/ pricing
Complex pricing
Simple pricing
Unlimited
Keep your Pricing
 Short
   and
 Simple
and one more thing about
        ricing ...
Don’t Do FREE
 even for the best reference in the world
even for the best reference in the universe
3/ Customers
YOU choose your
   customer*

*as much as they choose you
Active
reference
is the best of all marketing
4/ YOURSELF
H w   G   ?
H ww   Cr   r   v   ?
Competition
Medical image Management
                          BigCo              SmallCo




Global Solution   BigCo      Price   Innovation (TTM) Involvement   Integration
Medical image Management
                     BigCo           SmallCo           Telemis




Global Solution   BigCo      Price     Innovation (TTM) Involvement   Integration
Think about how
     unique
    you are
Q   ?
BACKUP slides
A       I’
    v rfr
      f, ...
1 VIDEO to watch
2 BOOKs to read
1 SALES TRAINING to attend
Thinking outside the box
11.
Marketing is not a
line in the budget,
 it’s an innovation

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Brussels Founder Institute: Sales & Marketing