Be the first to like this
Rodrigo Sepúlveda Schulz demonstrates the importance of market research for startups, detailing the all-important process of market strategy. He encourages entrepreneurs to develop a deep understanding for their market area: knowing what to look for, who the competition may be, and which tools you will need to succeed.
This content was produced for the 2011 Berlin Spring semester of the Founder Institute by Founder Institute mentor Rodrigo Sepúlveda Schulz, founding Partner at Expon Capital, and President of Sepúlveda Capital.
Follow him on Twitter to learn more: