Highly suitable stuff for the beginners of Marketing Management

1. C P Rijal, PhD in LeadershipC P Rijal, PhD in Leadership
Marketing StrategyMarketing Strategy
September 17, 2015 1rijalcpr@gmail.com
Facing the
Obstacles
Disney

2. 2 - 2
Marketing plays a key role in the strategicMarketing plays a key role in the strategic
planning process.planning process.

3. MarketMarket
 Can somebody in this hall tell me what does itCan somebody in this hall tell me what does it
really mean byreally mean by marketmarket??
 Yes, you too repeated the same thing what manyYes, you too repeated the same thing what many
other people might have thought.other people might have thought.
 My dear children, you are fully not true. A marketMy dear children, you are fully not true. A market
is not merely a place of buying and selling. It isis not merely a place of buying and selling. It is
something more than this.something more than this.
 In real sense, a market is known asIn real sense, a market is known as a collection ofa collection of
existing and intended customersexisting and intended customers..
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4. MarketerMarketer
 Then who is known as a marketer?
 Can it be always a person?
 Does everybody always market directly?
 How can you market –
a. yourself,
b. your family,
c. your friends,
d. your college, and
e. a book you like the most?
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5. MarketingMarketing
 Marketing is the overall process of inspiring the
market to buy or consume the company’s offer.
 Marketing includes many activities –
 advertising and publicity
 public relations
 personal selling
 sales promotiopns
 partnership promotions
 doing business online
 Whatever be, marketing is a science of reating
and retaining the market.
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Making
our 7 Ps
work!
Making
our 7 Ps
work!

6. 2 - 6
The Marketing Process

7. Four FAQs of the Customers in MarketingFour FAQs of the Customers in Marketing
1.1. Can you provide me the goods and services of myCan you provide me the goods and services of my
choice? How?choice? How?
2.2. Can you provide me them better than whatCan you provide me them better than what
others can do for me?others can do for me?
3.3. I am different from other customers for you, howI am different from other customers for you, how
can you treat me better than them?can you treat me better than them?
4.4. What, if you stop producing these goods andWhat, if you stop producing these goods and
services in future?services in future?
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8. Four Answers on Customer FAQs in MarketingFour Answers on Customer FAQs in Marketing
1. Yes, through goods and service specializationspecialization as
per your choice.
2. Yes, because I am good at differentiationdifferentiation.
3. Of course, I can, because I am good at your
segmentationsegmentation.
4. Yes, I will stop producing these goods and
services, but will continue to serve you exactly
they way you expect me to do so. Can someone
tell me, how?
5. Yes, because I believe in concentrationconcentration on
customers, always.September 17, 2015 8rijalcpr@gmail.com

9. So, what are these terms all about then?So, what are these terms all about then?
1.1. SpecializationSpecialization
2.2. DifferentiationDifferentiation
3.3. SegmentationSegmentation
4.4. ConcentrationConcentration
These all are the generic marketing strategies...
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10. Does the list end there?Does the list end there?
No, we opt several other starategies in
changing contexts.
Say for example:
Customization vs. standardizationCustomization vs. standardization
strategystrategy
Low-cost strategy
Premptive move strategy
Best provider strategy, and so on...
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11. Marketing Strategies are..Marketing Strategies are..
 The road maps of doing business
 Secrets of success of doing business.
 The ways how marketers create and continue
with the markets.
 The ultimate mantras of doing business.
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12. Customer and marketers go with different strategiesCustomer and marketers go with different strategies
1. Marketers make
productsproducts.
2. Marketers charge then
with some priceprice.
3. A placeplace is a marketing
intermediary for a
producer.
4. A marketer does
promotionspromotions for
making more business.
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1. For a customer, the
product is a
commodity.commodity.
2. Price is the costcost to the
customer.
3. Place saerves as the
convenienceconvenience for the
customer.
4. Promotion serves as
communicationcommunication for
the customers.
4 Ps and 4 Cs of Marketing4 Ps and 4 Cs of Marketing

13. Why does a marketer need strategies?Why does a marketer need strategies?
1.1. To surviveTo survive
2.2. To sustainTo sustain
3.3. To developTo develop
4.4. To growTo grow
5.5. To globalizeTo globalize
6.6. To serve the societyTo serve the society
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Compare not with
others

14. Any Questions?Any Questions?
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15. In case you need my help...In case you need my help...
rijalcpr@gmail.comrijalcpr@gmail.com
If you want to learn more...If you want to learn more...
www.slideshare.net/rijalcprwww.slideshare.net/rijalcpr
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16. Thank you!Thank you!
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