Steven Zwerink illustrates the touchpoint model, designed to improve user experiences and bring delight to customers. Steven encourages simple designs and emotionally impact at all stages of product development. He bases all of this upon the extreme importance of any startup's first few customers.
This content was produced for the 2013 Mexico City Winter semester of the Founder Institute by Founder Institute mentor Steven Zwerink, traveling entrepreneur and lifestyle coach. Follow him on Twitter to learn more: