This document provides information on Parle Products Limited, an Indian company that manufactures biscuits, sweets, and snacks. It details the company's product lines, including their 19 biscuit varieties like Parle-G and Monaco, 10 sweet varieties like Londonderry and Melody, and 4 snack varieties like Monaco Smart Chips. It also lists the pricing for many individual products. The document discusses the company's product line strategies of 2-way stretch, below the line pricing, and line pruning. It analyzes the marketing mix for some of their major products, including Parle-G, Monaco, and Hide & Seek.

1. Company’s Introduction
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2. Product Mix
Biscuits
Parle product’s
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Sweets
Snacks

3. 1.Biscuit (Length-19)
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Parle-G
Monaco
Hide & Seek
Hide &Seek Bourbon
Hide & Seek Milano
Hide &Seek Fab
Parle Marie
Nimkin
Golden Arcs
Coconut Cookies
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Top
KrackJack
Kreams
Actifit Digestive Marie
Milk Shakti
20-20 Cookies
Festo
Happy Happy
Magix

4. 2.Sweets (Length-10)
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Londonderry
Melody
Mango Bite
Chox
Kaccha Mango Bite
Poppins
Kismi
Kismitoffe bar
2 in 1 éclair
Clovemint

5. 3.Snacks (Length-4)
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Monaco Smart Chips
Parle Wafers
Fultoss
Munchies

6. Depth of Product Line:
Sweets
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Londonderry- MRP 50 paise.
Melody- MRP1 rs..
Mango Bite-Mrp 50 paise.
Chox- MRP 2 Rs.
Kaccha Mango Bite- MRP 50 paise.
Poppins- MRP 2,5Rs.
Kismi– Variants: Gold MRP 25 PaiseKismi Gold- MRP 50 Paise
Kismitoffe bar- MRP-2 Rs.
2 in 1 éclair- MRP 50 paise
Clovemint- MRP50 Paise and 15.00 (per fliptop pack)

7. BISCUIT
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Parle-G – MRP 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50
Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20
Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50
Hide & Seek Bourbon- MRP 5,12,25
Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30
Hide &Seek Fab- Varinats: Strawberry, Orange MRP 20
Parle Marie- MRP 5, 10, 15, 20 and 22
Nimkin- MRP 5,10
Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20
Top- MRP 5,10,20
KrackJack- MRP 5, 7, 10, 15 and 20
Kreams- Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate : 2,
5 and 10, Orange, Pineapple, Elaichi and Mango: 5 and 10 and Bourbon: 10 and 18
Actifit Digestive Marie- MRP 5, 15 and 25
Milk Shakti- MRP 5 and 10
20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20
Festo- Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10
Happy Happy- MRP 5,10
Magix- MRP 5,10
Coconut Cookies- MRP 10

8. Snacks
• Monaco Smart Chips- Variants: Crazy Chat, Macho Masala,
TangeTamato MRP-5,10
• Parle Wafers- Variants: Cream & Onion,MasalaMasti, Tangy Tomato
MRP-5,10,20
• Fultoss- Variants: Green Mango Chutney, Tomato,MasalaKachori,
Tangy Pickle,JhalmuriKolkotaBhel, Masala Munch MRP- 5,10,20
• Munchies- MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk
Packs and 30 Jar

9. Product Line Strategies
• 2 way stretch
• Below the line pricing
• Line Pruning

10. THE PRODUCTS WE CHOSE:

11. Marketing Mix of Parle Products Limited
• ParleBiscuits :
Product Levels:
• 1) Basic product- Parle biscuits is to satisfy hunger of the consumer
• 2) Expected product- The consumers expect the product to have a
good taste and also give nutrition.
• 3) Augmented product- Parle-G biscuits increase a person’s energy
levels. Hence exceeds customer’s expectations.

12. Parle G
• Product –Maturity Stage
• Pricing Strategy:Market Penetration
• Promotion mix:Advertising- Television,Radio, Print Ad.
Public Relation- Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan.

13. Monaco
• Product
• Pricing strategy
Market penetration
• Promotion mix
Advertising- Television, Radio,
Print Ad (Monaco Topping Recipes)

14. Hide & Seek
• Product
• Pricing strategy
Market skimming
• Promotion mix
Advertising- Television, Ringtones, Print Ad

15. THANK YOU