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Parle
This document provides information on Parle Products Limited, an Indian company that manufactures biscuits, sweets, and snacks. It details the company's product lines, including their 19 biscuit varieties like Parle-G and Monaco, 10 sweet varieties like Londonderry and Melody, and 4 snack varieties like Monaco Smart Chips. It also lists the pricing for many individual products. The document discusses the company's product line strategies of 2-way stretch, below the line pricing, and line pruning. It analyzes the marketing mix for some of their major products, including Parle-G, Monaco, and Hide & Seek.
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Parle
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- 3. 1.Biscuit (Length-19) • • • • • • • • • • Parle-G Monaco Hide &Seek Hide &Seek Bourbon Hide & Seek Milano Hide &Seek Fab Parle Marie Nimkin Golden Arcs Coconut Cookies • • • • • • • • • Top KrackJack Kreams Actifit Digestive Marie Milk Shakti 20-20 Cookies Festo Happy Happy Magix
- 4. 2.Sweets (Length-10) • • • • • • • • • • Londonderry Melody Mango Bite Chox KacchaMango Bite Poppins Kismi Kismitoffe bar 2 in 1 éclair Clovemint
- 5. 3.Snacks (Length-4) • • • • Monaco SmartChips Parle Wafers Fultoss Munchies
- 6. Depth of ProductLine: Sweets • • • • • • • • • • Londonderry- MRP 50 paise. Melody- MRP1 rs.. Mango Bite-Mrp 50 paise. Chox- MRP 2 Rs. Kaccha Mango Bite- MRP 50 paise. Poppins- MRP 2,5Rs. Kismi– Variants: Gold MRP 25 PaiseKismi Gold- MRP 50 Paise Kismitoffe bar- MRP-2 Rs. 2 in 1 éclair- MRP 50 paise Clovemint- MRP50 Paise and 15.00 (per fliptop pack)
- 7. BISCUIT • • • • • • • • • • • • • • • • • Parle-G – MRP1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20 Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50 Hide & Seek Bourbon- MRP 5,12,25 Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30 Hide &Seek Fab- Varinats: Strawberry, Orange MRP 20 Parle Marie- MRP 5, 10, 15, 20 and 22 Nimkin- MRP 5,10 Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20 Top- MRP 5,10,20 KrackJack- MRP 5, 7, 10, 15 and 20 Kreams- Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate : 2, 5 and 10, Orange, Pineapple, Elaichi and Mango: 5 and 10 and Bourbon: 10 and 18 Actifit Digestive Marie- MRP 5, 15 and 25 Milk Shakti- MRP 5 and 10 20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20 Festo- Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10 Happy Happy- MRP 5,10 Magix- MRP 5,10 Coconut Cookies- MRP 10
- 8. Snacks • Monaco SmartChips- Variants: Crazy Chat, Macho Masala, TangeTamato MRP-5,10 • Parle Wafers- Variants: Cream & Onion,MasalaMasti, Tangy Tomato MRP-5,10,20 • Fultoss- Variants: Green Mango Chutney, Tomato,MasalaKachori, Tangy Pickle,JhalmuriKolkotaBhel, Masala Munch MRP- 5,10,20 • Munchies- MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk Packs and 30 Jar
- 9. Product Line Strategies •2 way stretch • Below the line pricing • Line Pruning
- 10. THE PRODUCTS WECHOSE:
- 11. Marketing Mix ofParle Products Limited • ParleBiscuits : Product Levels: • 1) Basic product- Parle biscuits is to satisfy hunger of the consumer • 2) Expected product- The consumers expect the product to have a good taste and also give nutrition. • 3) Augmented product- Parle-G biscuits increase a person’s energy levels. Hence exceeds customer’s expectations.
- 12. Parle G • Product–Maturity Stage • Pricing Strategy:Market Penetration • Promotion mix:Advertising- Television,Radio, Print Ad. Public Relation- Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan.
- 13. Monaco • Product • Pricingstrategy Market penetration • Promotion mix Advertising- Television, Radio, Print Ad (Monaco Topping Recipes)
- 14. Hide & Seek •Product • Pricing strategy Market skimming • Promotion mix Advertising- Television, Ringtones, Print Ad
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