SlideShare a Scribd company logo
Company’s Introduction
•
•
Product Mix
Biscuits

Parle product’s
width

Sweets

Snacks
1.Biscuit (Length-19)
•
•
•
•
•
•
•
•
•
•

Parle-G
Monaco
Hide & Seek
Hide &Seek Bourbon
Hide & Seek Milano
Hide &Seek Fab
Parle Marie
Nimkin
Golden Arcs
Coconut Cookies

•
•
•
•
•
•
•
•
•

Top
KrackJack
Kreams
Actifit Digestive Marie
Milk Shakti
20-20 Cookies
Festo
Happy Happy
Magix
2.Sweets (Length-10)
•
•
•
•
•
•
•
•
•
•

Londonderry
Melody
Mango Bite
Chox
Kaccha Mango Bite
Poppins
Kismi
Kismitoffe bar
2 in 1 éclair
Clovemint
3.Snacks (Length-4)
•
•
•
•

Monaco Smart Chips
Parle Wafers
Fultoss
Munchies
Depth of Product Line:
Sweets
•
•
•
•
•
•
•
•
•
•

Londonderry- MRP 50 paise.
Melody- MRP1 rs..
Mango Bite-Mrp 50 paise.
Chox- MRP 2 Rs.
Kaccha Mango Bite- MRP 50 paise.
Poppins- MRP 2,5Rs.
Kismi– Variants: Gold MRP 25 PaiseKismi Gold- MRP 50 Paise
Kismitoffe bar- MRP-2 Rs.
2 in 1 éclair- MRP 50 paise
Clovemint- MRP50 Paise and 15.00 (per fliptop pack)
BISCUIT
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Parle-G – MRP 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50
Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20
Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50
Hide & Seek Bourbon- MRP 5,12,25
Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30
Hide &Seek Fab- Varinats: Strawberry, Orange MRP 20
Parle Marie- MRP 5, 10, 15, 20 and 22
Nimkin- MRP 5,10
Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20
Top- MRP 5,10,20
KrackJack- MRP 5, 7, 10, 15 and 20
Kreams- Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate : 2,
5 and 10, Orange, Pineapple, Elaichi and Mango: 5 and 10 and Bourbon: 10 and 18
Actifit Digestive Marie- MRP 5, 15 and 25
Milk Shakti- MRP 5 and 10
20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20
Festo- Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10
Happy Happy- MRP 5,10
Magix- MRP 5,10
Coconut Cookies- MRP 10
Snacks
• Monaco Smart Chips- Variants: Crazy Chat, Macho Masala,
TangeTamato MRP-5,10
• Parle Wafers- Variants: Cream & Onion,MasalaMasti, Tangy Tomato
MRP-5,10,20
• Fultoss- Variants: Green Mango Chutney, Tomato,MasalaKachori,
Tangy Pickle,JhalmuriKolkotaBhel, Masala Munch MRP- 5,10,20
• Munchies- MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk
Packs and 30 Jar
Product Line Strategies
• 2 way stretch
• Below the line pricing
• Line Pruning
THE PRODUCTS WE CHOSE:
Marketing Mix of Parle Products Limited
• ParleBiscuits :

Product Levels:
• 1) Basic product- Parle biscuits is to satisfy hunger of the consumer
• 2) Expected product- The consumers expect the product to have a
good taste and also give nutrition.
• 3) Augmented product- Parle-G biscuits increase a person’s energy
levels. Hence exceeds customer’s expectations.
Parle G
• Product –Maturity Stage
• Pricing Strategy:Market Penetration

• Promotion mix:Advertising- Television,Radio, Print Ad.
Public Relation- Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan.
Monaco
• Product
• Pricing strategy
Market penetration

• Promotion mix
Advertising- Television, Radio,
Print Ad (Monaco Topping Recipes)
Hide & Seek
• Product
• Pricing strategy
Market skimming

• Promotion mix
Advertising- Television, Ringtones, Print Ad
THANK YOU

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Parle

  • 3. 1.Biscuit (Length-19) • • • • • • • • • • Parle-G Monaco Hide & Seek Hide &Seek Bourbon Hide & Seek Milano Hide &Seek Fab Parle Marie Nimkin Golden Arcs Coconut Cookies • • • • • • • • • Top KrackJack Kreams Actifit Digestive Marie Milk Shakti 20-20 Cookies Festo Happy Happy Magix
  • 5. 3.Snacks (Length-4) • • • • Monaco Smart Chips Parle Wafers Fultoss Munchies
  • 6. Depth of Product Line: Sweets • • • • • • • • • • Londonderry- MRP 50 paise. Melody- MRP1 rs.. Mango Bite-Mrp 50 paise. Chox- MRP 2 Rs. Kaccha Mango Bite- MRP 50 paise. Poppins- MRP 2,5Rs. Kismi– Variants: Gold MRP 25 PaiseKismi Gold- MRP 50 Paise Kismitoffe bar- MRP-2 Rs. 2 in 1 éclair- MRP 50 paise Clovemint- MRP50 Paise and 15.00 (per fliptop pack)
  • 7. BISCUIT • • • • • • • • • • • • • • • • • Parle-G – MRP 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20 Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50 Hide & Seek Bourbon- MRP 5,12,25 Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30 Hide &Seek Fab- Varinats: Strawberry, Orange MRP 20 Parle Marie- MRP 5, 10, 15, 20 and 22 Nimkin- MRP 5,10 Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20 Top- MRP 5,10,20 KrackJack- MRP 5, 7, 10, 15 and 20 Kreams- Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate : 2, 5 and 10, Orange, Pineapple, Elaichi and Mango: 5 and 10 and Bourbon: 10 and 18 Actifit Digestive Marie- MRP 5, 15 and 25 Milk Shakti- MRP 5 and 10 20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20 Festo- Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10 Happy Happy- MRP 5,10 Magix- MRP 5,10 Coconut Cookies- MRP 10
  • 8. Snacks • Monaco Smart Chips- Variants: Crazy Chat, Macho Masala, TangeTamato MRP-5,10 • Parle Wafers- Variants: Cream & Onion,MasalaMasti, Tangy Tomato MRP-5,10,20 • Fultoss- Variants: Green Mango Chutney, Tomato,MasalaKachori, Tangy Pickle,JhalmuriKolkotaBhel, Masala Munch MRP- 5,10,20 • Munchies- MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk Packs and 30 Jar
  • 9. Product Line Strategies • 2 way stretch • Below the line pricing • Line Pruning
  • 10. THE PRODUCTS WE CHOSE:
  • 11. Marketing Mix of Parle Products Limited • ParleBiscuits : Product Levels: • 1) Basic product- Parle biscuits is to satisfy hunger of the consumer • 2) Expected product- The consumers expect the product to have a good taste and also give nutrition. • 3) Augmented product- Parle-G biscuits increase a person’s energy levels. Hence exceeds customer’s expectations.
  • 12. Parle G • Product –Maturity Stage • Pricing Strategy:Market Penetration • Promotion mix:Advertising- Television,Radio, Print Ad. Public Relation- Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan.
  • 13. Monaco • Product • Pricing strategy Market penetration • Promotion mix Advertising- Television, Radio, Print Ad (Monaco Topping Recipes)
  • 14. Hide & Seek • Product • Pricing strategy Market skimming • Promotion mix Advertising- Television, Ringtones, Print Ad