This document summarizes products and marketing strategies for several Nestle India brands. It discusses Nestle Munch, a wafer and chocolate snack launched in 1999. It is positioned as an impulse purchase and priced affordably between Rs. 2-10. Promotion includes TV, radio, and brand ambassador Rani Mukherjee. Nestea tea bags come in various flavors and bag sizes, with "odd pricing" between Rs. 39-235. Promotion budgets are spent on advertising and sampling. Maggi 2-Minute Noodles are sold in quantities from 75g to 600g, priced for market penetration between Rs. 10-80. Advertising and events are used to promote the popular brand.

1. Nestle India-3P’s
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Aksa Dayatar
Hemin Rajora
Pankaj Shivde
Mansi Sata
Saijyothi Shetty
Sneha Jagdale
Vineeth Nair

2. Nestle India
 Nestlé India. is part of Nestlé S.A. Swiss
multinational company headquartered in
Vevey, Switzerland.
 The Company continuously focuses its efforts to
understand the changing lifestyles of India and
anticipate consumer needs in order to provide
Taste, Nutrition, Health and Wellness through its
product offerings.

3. Nestle India- Product Mix

4. Nestle India-Overview
Product Width consists of
4 Product Lines
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4.
Milk Products
Beverages
Prepared Dishes & Cooking Aids
Chocolates & Confectioneries

5. Nestle India-Cntd
Product Length-51 (Total)
1.
2.
3.
4.
Milk Products-13
Beverages-6
Prepared Dishes & Cooking Aids-16
Chocolates & Confectioneries-16

6. Nestle Munch
Munch was launched in 1999. Nestle Munch is a
incredible blend of crunchy wafers and delicious
choco-layer.

7. Product
• Product: Nestle Munch
• Product Level: Expected Product
• Product Depth(3): 4g, 13g, 24g

8. Pricing
• Munch was launched with objective of
maximizing Market share
• It is low priced to encourage customers to make
impulse purchase
• It is priced at Rs 2/-, Rs 5/-, Rs 10/• Nestle Munch is now available only in Rs 5/- Pack
of 13g.

9. Promotion
Advertising:
• TV
• Radio
• Bus Hoardings
In 2004, the brand roped in the Bollywood actress
Rani Mukharjee as the brand ambassador. The
brand is promoted heavily across the visual media.
Nestle munch is being repositioned with
advertising campaign with Vijendra Singh.

10. Nestea
The Nestea Brand is Licensed to Beverage Partners
Worldwide(BPW), the joint venture between CocaCola and Nestle. Nestle holds the right to
manufacture and market Nestea Brand.

11. Product
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Product: Nestle Nestea
Product Level: Expected Product
Product Depth:
In terms of no of bags- 25, 40, 80,150 & 250 Bags.
In terms of flavours-Peppermint, citrus
fruit, mango and peach, apple, vanilla are the new
variants launched.

12. Price
• Nestea Black -40 bags Rs. 40.99
• Nestea Black- 80 bags Rs. 78.99
• Nestea Black -150 bags Rs. 145.99
• Nestea Black -250 bags Rs. 235.99
• Peppermint - 25 bags Rs. 49.99
• Mango & Peach- 25 bags Rs. 39.99
• Apple -25 bags Rs. 40.99
• Vanilla -25 bags Rs. 41.99
 All the products are “Odd Priced” to create a
psychological impact

13. Promotion
 Very aggressive Sales promotion
 Free Samples were distributed on the Cash counters
in supermarkets.
 40% of Promotion Budget on Advertisements during
Launch Phase
 Planning on getting into event promotions in the
coming year.

14. Maggi 2 min Masala
Nestle Maggi noodles falls under the category of
prepared dishes of Nestle. The 2 Minute Noodles
makes a great base for a quick and delicious meal. The
all time favorite that everybody calls “Meri Maggi”

15. Product
Product- Maggi 2 min Masala instant noodles.
Product level- Expected level.
Product depth(5)- 75g, 150g, 300g, 450g, 600g

16. Pricing
Quantity
75g
150g
300g
450g
600g
Price(Rs)
10
20
40
60
80
Pricing Objective- Market
Penetration

17. Promotion
• Advertisement
• Events
• Maggi is one of the brands which succeeded in
diffentiating it firstly on basis of operational
value i.e it can be made 2 min then later in
maturity stage on the basis of sentiments i.e
‘Meri Maggi’ where the consumers were
encouraged to share their experience of having
Maggi and also provided them opportunity to be
part of the Packaging and labeling.

18. Thank you!