Baker's Delight Pvt. Ltd. produces super bread to address issues with normal bread like short shelf life and uneven shapes. Super bread uses high quality ingredients, unique packaging like bread boxes, and saucer shaping to reduce waste. It also offers ready to eat options by including toppings. Through effective advertising, promotions, and partnerships, the company aims to launch super bread and position it as the best wheat flour bread for consumers on the go. Market research and a focus on quality and nutrition are meant to support successful launch and growth.

1. Presented By:
Namrata Jeurkar O8
Snehal Bari 09

2. INTRODUCTION
• One of the largest segments of the food processing industry in
India having annual turnover of approx. US$ 900 million.
• There are a total of about 2 million bakeries in India and some
of the major players are Britannia, Parle and ITC.
• The total bakery production is estimated at 1.5 million metric
tonnes in bread.
• The bread market is estimated to be growing at around 7% per
annum in volume.
• Breakfast palates at households constitute bread which is a
growing preference not only in metros but also in cities.

3. COMPANY PROFILE
• Company : Baker’s Delight Pvt. Ltd.
• Established : In 2010
Andheri [ W ],
Mumbai.
• Product : Super Bread
• Company active in the bakery and confectionery sector.
The Company is mainly engaged in the production as well
as the distribution of bakery and confectionery products.

4. PROCESS
Step – 1 – Mixing & fermentation Step – 2 – Baking & Packaging

5. PROBLEMS WITH NORMAL
BREAD

6. • Ingredients:
– Substandard grains
– Usage of yeast that speeds up spoilage.
• Packaging:
– Shape deforms due to lack of packing.
– No variations in size, small packets not available.
• Shape & size:
– Spillage while filling is used due to even shape.
– First & last slice is wasted.
• Shelf life:
– Spoiling beyond 5-6 days.
– Needs refrigerator for storage.
• Ready to eat:
– Needs addition (jam, butter, etc) to eat which should be brought
separately.

7. SUPER BREAD

9. • Ingredients:
– High quality grain & refined flour.
– No yeast instead using baking soda.
• Packaging:
– Slice cutting at 45 Degree will reduce wastage.
– Variation in packaging [using breadbox & zip lock]
• Shape & size:
– The shape of the bread would be depressed from the centre to
avoid the spilling of the fillings.
• Ready to eat:
– Ready to eat as different package dips would be provided.
[eg. Honey, peanut butter, etc.]

10. +

11. Benefits

12.  Reduced wastage.
 Increase in the shelf life.
 Change in shape of bread for ease of usage in
sandwiches.
 Nutritious – Use of premium wheat & non usage of
yeast.
 Easy to store.

13. STP analysis
[Segmentation - Targeting – Positioning]

14. • Segmentation:
– Cake stores
– Individual from any age group
– Individual who is interested only in high-fibre bread.
• Targeting:
– Local Markets
– Retailers
– Railways
– Airport
• Positioning:
“The Best Wheat Flour Bread”

15. Product offers.......

16. Super value
[ 500 gms, 14 slice]
Super Ready
[ 500 gms, 14 slice]
Super excel
[ 500 gms, 14 slice] Flour/wheat
 Bread box for longer shelf life
Multi sized bread
Box refilling concept
 Ready to eat meal
 Targeting consumers on the move
 Saucer shaped at the center to avoid
spill over of fillings.
Targeting premium customers
 Zip lock for air tight storage
 Bread refined wheat
 Bread supporter to avoid
damage
 Saucer shaped at the center to
avoid spill over to fillings.

17. Pre-LAUNCH

18. • Survey
• Promotional adds( TV, banners, etc)
• Generate need among the target customers.
• Gaining attention.

19. LAUNCH

20. • Effective & more frequent advertisements.
• Making people aware of our product in market
by proper distribution in targeted areas with
the help of retailers & wholesalers.
• Tie ups with food & health shows.

21. Post-LAUNCH

22. • Easy availability to the customers.
• Advertisements.
• Customer satisfaction.
• Maintaining quality & taste.

23. conclusion
• There is good market for Super Bread due to its
uniqueness in quality, packaging, storage & variety.
• It is totally a consumer’s product.
• Along with considerable price; it provides
nutrition, has good shelf life, handy & ready to eat
meal hence preferred.
• The launching strategies helped the product to create
awareness & its existence in the market thus incurring
profit as well as creating its own Brand image in the
market.