Britannia started in 1982 in Kolkata with an initial investment of Rs. 295. It has since grown to offer a wide range of bakery products across India and internationally. Britannia utilizes various marketing strategies like market segmentation based on age, income, and occasion. They target different products to different segments and position their major brands like Tiger, Good Day, and Marie Gold for kids, daily eating, and health respectively. Britannia focuses on quality, relationships, and monitoring competitors to achieve success.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
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2. Introduction to Britannia Ltd
Tracing Britannia's Growth
Products Offered By Britannia
Marketing Strategies Of Britannia
Marketing Mix of Britannia
SWOT Analysis
Questions
3. The story of India’s favorite brands reads almost like a fairy tale. Once
upon a time in 1982 to be précised, a biscuit company was started in a
nondescript house in Calcutta with initial investment of Rs 295. The
company we all know as Britannia company today.
Britannia is the company which is based on Biscuit product and its
product is available over the India and some part of the world.
It’s new brand and Slogan is:
4. 1982 The
Britannia
established with
an investment
of Rs 295 in
Calcutta
1910:
Operation
Mechanized
1921:
Operations
Mechanized
1921: Imported
machinery
introduced and
becomes the
first company
of the Suez
cannel to use
gas ovens
1975: Takes
over biscuit
distribution
from Parry’s
1978: It’s
Indian
shareholding
crossed 60 %
1979: The
company re-christened
BIL
ltd.
1983: Sales cross
Rs 1 Billion for
the first time
1989:
Executive
office is
relocated to
Bangalore
1992:
Celebrates its
platinum
Jabilee
The Wadia
Group acquires
stake in ABIL
UK and
become equal
partner with
Group
DANONE in
BIL
1994: Volumes
cross 100000
5. 1. Portfolio of Bakery Product:
a) Britannia Milk Bikes' product that has long been in the company's
portfolio ,was re-launched .It is said to have a honeycomb design and
claims that it will provoke a “kids will love it "reaction among mothers,
b) Good Day
Britannia Good Day was launched in 1986 in two varieties
1- Good Day Cashew 2-Good Day Butter
This was followed by the launch of the following varieties
1-Good Day Pista Badam in 1989
2-Good Day Choco chips in 2000
3-Good Day Choco nut in 2004
6. 3) Britannia Tiger :
Britannia Tiger glucose was launched in 1997 it reportedly became the largest
brand in Britannia ,s portfolio in the very fast year of its launch ,and the product
retains its position even today.
The range has been extended across several variants over the years.
a) Tiger Banana: To take forward the proposition of “Eat Healthy ,Think Better”
launched this. Price Rs.2,4 and 10
b) Tiger Coconut: Launched in 2001
7. c) Tiger Creams :Introduced in 2002 at the price point of Rs.5 now it
is available in the following flavors
Orange
Elaichi
Chocolate
Pineapple
Strawberry
Butterscotch
d) Chota Tiger: Launched in May 2007 ;the mini-sized biscuit has a
sprinkling of colored sugar and is available in two variants
a) Milk Sparkies
b) Choco Sparkies
8. 4)NutriChoice Sugar Out: Britannia states that the product
NutriChoice Sugar Out is sweetened with sucralose that provides the same
sweetness as any other biscuit
Lifetime
Chocolate Cream
Change cream
5) NutriChoice Digestive Biscuit: Made with 50% whole wheat and packed
with added fibre .
6) Treat Fruit Rollz: A product for young children
Apple
Strawberry
Orange
Dates
9. 7) NutriChoice 5 Grain: Were appointed as a perfect answer to those
looking for healthy eating options.
The product was made from 5 cereals:
Oats
Corn
Ragi
Wheat
Low fat rice
8) NutriChoice Health Starter Kit: In 2010 Britannia a special pack
called (N.H.S.K) for Rs.100
NutriChoice Hi-Fiber Digestive
NutriChoice 5Grain
NutriChoice Nature Spice Cracker
10. 9)Britannia 50-50: Launched in 1993 ,this cracker's was
advertised with the tagline “Very Very Tasty Tasty”
10) Bourbon: Originally was launched way back in 1955.
11) Britannia Marie: A long extant brand ,Britannia Marie
Gold has maintained its place in the face of increasing
competitive over the years.
12) Britannia Little Hearts: Launched in 1993,the Heart
shaped sugary biscuit was targeted at youth segment .
11. 1) Britannia Cakes :Britannia Veg cakes are positioned on the health –cum –taste platform
2) Britannia's Daily-based Offerings: Britannia claims to offer the largest range of cheese in India.
3) Britannia Milkman Cheese: The product is mainly made from cow's milk and it is various :
Blocks
Cubes
Spreads
Slices
Pizza Cheese
12. As the companies cannot go to all sectors and all customers with different needs and
demands of customers . It is very important for any company to identify various
market segmentation. The segmentation of Britannia is analyzed as follow:
Looking at the Age, Gender, Family size, income and occupation of various people.
Britannia also have segmented there market like:
Depending on Age :- Britannia’s Fruit Rolls is designed for the children.
Good day, Cream Creaker, Marry are basically for the more matured people. Little Hearts are
designed for the younger generation people.
Income:- Good Day, Milk Cream is basically for the people little bit of higher income
level. Britannia Marie, Suji tost are basically designed for the who belongs to a lower level
income group. Different products with packages' of Rs 5,10 are also made keeping the
income status of people
13. Some people’s behavior changes with their psychology and mood also. Keeping this into consideration
Britannia also has segmented this market,
Benefits:- A Tea time we want also some snacks. Keeping this into consideration Britannia has
specified products like Cream Creaker, Suji tost.
User Status:- People in dating or love often prefers for some time pass with some food.
Britannia’S Salted Time Pass and Little Hearts are the perfect solution for it. The little Hearts Biscuit are
extremely dedicated for the people in love as these biscuit are very little size shape , like heart and
perfectly red color.
Usage rate: Britannia has also segmented their market depending on the customer usage rate. Marei
Gold is a product which is for high usage rate of customers.
14. Niche segmentation includes:
Britannia Tiger:-With low price and small packs of this product. Britannia target those
people who are in lower income group, with this product it captured huge proportion of rural
market of India.
Britannia 50-50:-With a higher price than Tiger, it target the people who are liked to eat
snacks with tea.
Britannia Marie Gold:-With a bigger packaging size, it target for the families who are having
more number of people.
Britannia’s Good Day:-With medium packaging size and it target the people of higher
income level who wishes to buy biscuit not always for food requirement but for luxuriousness .
Treat Fruit Roll:- It target the children and uses a concept of celebration. As at the time of
celebration among the children biscuit is an important issue.
15. TIGER:
Targeted on Kids
Positioning is done for modern mother
LITTLE HEARTS:
Targeted on Youths
Positioning is to be a snack
GOOD DAY:
Target all age groups
Positioning is as every day biscuit which bring happiness in every once lives
MARIE GOLD:
Targeting Health conscious people and especially worker women
Positioning as a Tea time biscuit with proteins
16. Generally all customers concerned about quality of product rather than the price
of the product. People first looking for the quality . In this regarding Britannia
always maintained much more important over there products quality. That is why
they are among the very successful brands today.
Nowadays a good relation with the customer is very important for organization.
Sales are totally depending on the relation with the customers.
Customers retention is also major aspect for growing business. It means keep the old
customers and try to make new customers, Britannia’s relationship management is
very strong . It is one of major success of selling of their product continuously.
17. Every Organization should be careful about the competitors steps. Because the can
disturb the growing sales process of the organization. Continuously watching over
competitors strategies and development help Britannia Industry a lot.
Companies want to increase there sales by pursuing market beyond borders. When they enter
to the other countries they must follow rules and regulations of that particulate country.
For Britannia different variation in their product depends over various locations and
economic status of the people is being very much helpful for the economy.
Under the market strategy promotional idea is very important. Organization provides
some more schemes for the rebates to retailer or customer. They make advertisement
according to convenient of the people and the feature of the product. Sometime
Britannia comers to market with offering and off course with cost benefits to the
customers. Giving discounts over bulk purchases also comes under this strategy
18. Consumable goods
Different Sizes and Shapes
Good for health, tasty, attractive packing
Good quality and in a number of Variants
Brand image of fun, Taste and Health
Market-penetration pricing for product like Tiger
Product quality leadership for products like Good Day and Treat
Special event pricing and festive season
19. Advertisement- Television, Newspaper, Magazines
Sales Promotion-small pack of 50-50 with Good day , free gift pack in
festive season, rural marketing fair .
Being a sponsor for many cricketers on Bats
Events- Britannia Khao World Cup Jao in 1999
Lagaan Match in 2001
Interactive website
Factory Branches at Kolkata, Delhi, Chennai, Mumbai, Uttrakhand , Bihar
and Orissa.
All products can be found in all the places
Available in small stores to big retail outlets
Also, the are targeting college canteen as sole contractors for the supply of
biscuits and other products
20. Fulfill one of the basic requirement among air, Water, Shelter and food.
Provide good instant Remedy for hunger in the form of ready mood food
Widely accepted in all generation
Easily available in various form
Extensive distribution network
Providing a wide range of biscuits
Innovative advertisements
Dependence on stores & retailers
Low penetration in rural area
Not and extensive overseas market
Industry and technology required high investment
21. Increasing demands for diet, sugar free biscuit
Retaining loyal retailers and wholesalers
Targeting interior area of India
Generate employment opportunity
Good quality of goods
Provide competition to foreign companies
Provide goods to nation at cheap price
Local bakery products, imitations
New entrains- e.g.: Cadbury, Orea, Sunfeast …etc
Margin war among the major brands
Many companies are goal oriented
Increase in pollution
Lack of technology
Editor's Notes
What are various important strategies ?
Marketing mix is a set of marketing tools that the company uses to pursue its marketing objectives in the target market.