English Biscuit Manufacturers (EBM) was established in 1965 as a joint venture called Peek Freans Pakistan Limited and is the pioneer of packaged biscuits in Pakistan. EBM's vision is to provide high quality food while being a responsible corporate citizen. Their mission is to provide nutritious food-between-meals across Pakistan. One of their products, Peanut Pik, is a unique biscuit offering a blend of fresh peanuts. Peanut Pik targets customers looking for nut biscuits at an affordable price between ages 12 to 60. EBM positions Peanut Pik as offering superior quality and sets pricing through cost-plus and penetration strategies to maximize market share and profits.

3. History
• English Biscuit Manufacturers (Pvt) Ltd was established as a joint
venture company in 1965 with the name of PEEK FREANS PAKISTAN
LIMITED.
• English Biscuit Manufacturers (Pvt) Ltd, or (EBM), are the pioneers of
packaged biscuit manufacturing in Pakistan.
• In 1966 the UK sponsor company was renamed as Associated Biscuits
International Limited (ABIL), while the venture was renamed to English
Biscuit Manufacturers (Pvt) Ltd, which stands to date.

4. VISION
• To provide high quality value-
added food to contemporary and
future generations
• To be a good corporate citizen by
giving back to the community and
improving the lives of the
underprivileged
• To become a partner with the
Government in sharing the
responsibility of economic and
social uplift and development of
Pakistan

5. MISSION
STATEMENT
To provide wholesome, nutritious,
hygienic food-between-meals across
Pakistan and beyond.

6. PRODUCTS • Gluco
• Click
• Sooper
• Rio Strawberry
• Rio Choco Vanila
• Rio Choclate
• Rio Vanila
• Party
• Peanut Pik
• Peanut Pista
• Saltish
• Whole wheat slice

8. SELECTED PRODUCT
• peanut Pik is a unique product
of the EBM Pakistan that offers
a distinct blends of natural fresh
peanuts.

9. MARKET
SEGMENTATION
Geographic
Region: Sindh, Punjab,
Balochistan, Khyber pakhtun
khwa, NWFP

10. DEMOGRAPHIC
INCOME: PEANUT PIK FOCUSING ON
THOSE CUSTOMERS WHO WANTS TO
EAT NUT BISCUITS IN LOW PRICE.
AGE: PEANUT PIK SEGMENT ON THE
BASES OF AGE OF THE CUSTOMERS,
IT MAY INCLUDE ABOVE 12 YEARS TO 60+

11. Behavioral
Attitude: peanut pik segments the
market on the bases of positive
thoughts
Opinion: peak freans segments the
market of the peanut pik on the
behalf of the product Quality, taste
and price

12. Criteria of the Peanut Pik
Accessible: the segment of
the peanut pik is easily
reachable and for serve
effectively because it is
only focusing on the urban
areas.
Sustainable: the segment
of the peanut pik is large
enough for EBM to
generate the profit .

13. Targeting of
the Peanut
Pik
EBM believed that the target market has
changed on it own. Peanut Pik was firstly
consumed by toddlers and children
Exclusive Targeting: peanut pik targeting
those customers who most preferred
nuts in their Biscuits.
Peanut pik targeting those consumers
who wants to change in the quality of
the nut Biscuits
Peanut pik attracts to the consumers on
the bases of the price

14. Positioning
• Point of differences (pod): EBM
creates the image in the consumers
on the bases of the different quality
of the peanut pik.

15. Marketing mix
Product:
- peanut Pik is a unique product of the EBM Pakistan
that offers a distinct blends of natural fresh peanuts.
Pricing strategy:
Pricing objectives
Maximization of the market share
Maximization profit

16. •Analyses of the competitor: EBM charge the amount of
• the peanut pik product on the bases of the pricing strategy of
the LU
Selecting pricing method:
Cost plus: EBM Pakistan charging the price on the bases of
the fix cost and some amount of the profit.
Penetration: EBM Pakistan charge the low price but this price
is only available in their Fair price store in the industry for
attracting to the customers
Product line pricing: EBM Pakistan charing same price on
the bases of whole product line.

17. Packaging Promotion

18. CONCLUSIONS
It difference in the
quality and taste in
nut Biscuits.
It provides healthy
and nutritious
biscuits in a hygienic
and high quality
package
It is a unique
product that offers
a distinct blends of
natural
fresh peanuts.
Peanut pik focusing
on those customers
who wants to eat
nut biscuits in low
price.
EBM Pakistan
charging same price
on the bases of
whole product line

19. RECOMMENDATIONS
It must have to focus on the needs of the children.
It have to introduce the peanut pik in TICKY PACK.
It should have to change the thinking of the people
in nut Biscuits.
The new ingredients must be added like as, vitamins,
creams.
It should have to target on the bases of mass
market.

20. THANK YOUANY QUESTION