The document discusses social media and argues that it is more about social behavior and ideas than specific platforms. It defines social behavior as engaging in two-way dialogue and participation. Some key aspects of social behavior discussed are conversation, sharing, connecting, collaborating, customer service, product development, relationship building, and research. The document concludes that being social is about how a brand behaves with people, not to people, through meaningful interactions and relationships.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Presentation delivered in September 2011 at the Century 21 Leadership Conference in Nashville, TN by Social Media Strategist Jessica Thornton. Focusing on strengthening, maintaining, and leveraging relationships to recruit new agents to your brand.
This presentation was delivered on September 26 to the Mills Community Support lunch and learn event in Almonte, Ontario, and then a slightly revised version was presented the following day at the Community Integration Network conference in Toronto.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Presentation delivered in September 2011 at the Century 21 Leadership Conference in Nashville, TN by Social Media Strategist Jessica Thornton. Focusing on strengthening, maintaining, and leveraging relationships to recruit new agents to your brand.
This presentation was delivered on September 26 to the Mills Community Support lunch and learn event in Almonte, Ontario, and then a slightly revised version was presented the following day at the Community Integration Network conference in Toronto.
Great Articles, news and expertise from leadership, HR and People development experts around the world. Come and see our great new e.MILE Magazine here: http://www.peopledevelopmentmagazine.com
The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Judy publishes the daily paper @PRConversations Champions and is a member of the Paper.li Business Heroes program; a program dedicated to promoting and recognizing outstanding individuals in the Paper.li community.
My few points on what is important about social media, why should you take it seriously and about changing nature of our communication. A background for a 15 min presentation that took place on IntelTalk on 11th Jan 2011 in Prague - see http://www.mediaintel.cz
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Top Ten Tips for Getting Started with Social MediaTrey Pennington
Resource given to introductory level social media marketing presentations. Though many slideshare users are already well acclimated to social media, there are many folks who don't yet have a Facebook or LinkedIn account and have no idea why in the world anyone would be on Twitter.
--A talk about networking online via social media---
In this wksp a third of participants were using social media fair bit, at a reasonably high level.
The rest weren't using it much (at least not with regards to networking) – and wanted to understand better the value and why & how they should use it.
In order to balance the needs of both groups this wksp focused on:
- Why social media and networking online is so valuable and lauded.
- Opening participants mind to some possibilities of how to best use it.
-- Basically--
-The Why(s)
-Facebook
-Linkedin
-Twitter
-Ideas to elevate what you’re doing
Great Articles, news and expertise from leadership, HR and People development experts around the world. Come and see our great new e.MILE Magazine here: http://www.peopledevelopmentmagazine.com
The culmination of years of research, this webinar presents a framework for reliable social media success. Watch the on-demand webinar: http://www.hubspot.com/science-of-social-media
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Judy publishes the daily paper @PRConversations Champions and is a member of the Paper.li Business Heroes program; a program dedicated to promoting and recognizing outstanding individuals in the Paper.li community.
My few points on what is important about social media, why should you take it seriously and about changing nature of our communication. A background for a 15 min presentation that took place on IntelTalk on 11th Jan 2011 in Prague - see http://www.mediaintel.cz
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Top Ten Tips for Getting Started with Social MediaTrey Pennington
Resource given to introductory level social media marketing presentations. Though many slideshare users are already well acclimated to social media, there are many folks who don't yet have a Facebook or LinkedIn account and have no idea why in the world anyone would be on Twitter.
--A talk about networking online via social media---
In this wksp a third of participants were using social media fair bit, at a reasonably high level.
The rest weren't using it much (at least not with regards to networking) – and wanted to understand better the value and why & how they should use it.
In order to balance the needs of both groups this wksp focused on:
- Why social media and networking online is so valuable and lauded.
- Opening participants mind to some possibilities of how to best use it.
-- Basically--
-The Why(s)
-Facebook
-Linkedin
-Twitter
-Ideas to elevate what you’re doing
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
Busting the social media myths that keep people and companies from engaging in social media marketing. Published February 2010 by Beth Schillaci, VillageWorks
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Hyper Influencer Marketing is the most complete and up-to-date training guide about Influencer Marketing and what it takes to be the next Super Influencer!
Here is a quick glance of what they'll learn"
How to leverage TikTok, Instagram & Youtube for profits
- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
- How to make brands beg YOU for promotions!
- How to build a loyal audience that will follow you for life!
- The dirty-little-secrets other Influencers are ignorant about!
- And much much more... A Complete, step-by-step training!
"Apps - What's your Strategy?" 28th Jan '10mashup* Event
Slides shown at this event whose aim was to help people in strategic marcomms roles understand the key challenges with respect to apps and identify the building blocks of an app strategy.
- What are the platform choices?
- What are the app store choices?
- What devices should you support?
- Do you need location support?
- Should your app support payment?
- How will you market it?
- How do you measure ROI?
mashup* is brought together several industry experts and specialist developers to help demystify, clarify and explain the issues around the rapidly emerging Apps channel.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 6
Katy Lindemann Demystifying Social Media Social Media 09
1. Demystifying Social Media
(in 7.5 minutes)
Katy Lindemann
Naked Communications
Mashup* Social Media 09 – 12th Nov 09
I’m going to try and demystify social media in record breaking time...
2. SOCIAL MEDIAʼS ALL ABOUT BLOGS,
FACEBOOK, TWITTER ETC - RIGHT?
http://www.flickr.com/photos/stabilo-boss/
So there’s a hell of a lot of buzz about social media. You can’t get away from it.
Everyone’s obsessed with it. That’s why we’re all here today. And when people talk about
social media, they usually mean social publishing like blogs or wikis, or social platforms like
Twitter, Facebook and the like.
3. ITʼS TIME TO
CONFRONT THE
ELEPHANT IN THE
ROOM…
Except that I think it’s time to confront the elephant in the room
5. IT SUGGESTS THE MEDIA - THE
PLACES - ARE SOCIAL
http://www.flickr.com/photos/rainofwonder/
It suggests the media – the places – are social. It makes it all about the ‘where’.
But it’s not the media that are social. It’s the ideas and the behaviour (‘what’ and ’how’).
6. WHEN REALLY
ITʼS ABOUT
http://www.flickr.com/photos/cayusa/
Social ideas are ideas that get people talking – that spark conversation, which get
shared and passed on
7. …AND SOCIAL BEHAVIOUR
Most importantly however, is the dynamic of social behaviour
I think it’s worth unpicking what we mean by social behaviour in a bit more detail, but
essentially it’s about two-way behaviour, engaging in a dialogue.
8. SOCIAL IDEAS HAVE
ALWAYS BEEN
ABOUT GETTING
TALKED ABOUT
Social ideas aren’t anything new. It’s what brand communication has always been
about. The ultimate goal has always been to create a product, service, or piece of
communication that gets people talking. It’s about being talked ABOUT.
Lots of great advertising has been about creating lots of buzz. And lots of really successful
brands are brilliant at social ideas - getting talked about. But just getting talked about
isn’t enough to be social
9. SOCIAL BEHAVIOUR
MEANS ACTUALLY
JOINING THE
CONVERSATION
Social behaviour is about actually joining in
And it’s an important distinction.
For example, Apple do a brilliant job at getting talked about.
But in terms of their behaviour, they’re incredibly anti social. It’s all about one way
communication They’re happy to be talked about, but they have zero interest in
engaging in any kind of dialogue. And maybe that’s OK, because they’re Apple
(although if any other brand behaved the way Apple did, they’d be slaughtered). But
let’s not confuse being talked about with being social.
And really that’s what the fuss about social is. It’s about interaction, participation and
dialogue.
10. ITʼS ABOUT BEING SOCIAL
NOT SOCIAL MEDIA
So let’s stop thinking about social media. It’s a really unhelpful term.
It’s just about being social. Social isn’t about what you do on Facebook or Twitter, it’s
about how you behave.
So let’s think a bit more about social behaviour – what does it actually mean to be
social?
11. CONVERSATION *
* THIS MEANS LISTENING AS WELL AS TALKING
Traditional communication was about brands talking and people listening. One-way
broadcast.
Conversation is two-way. It’s about listening as well as talking. Being human and
authentic.
People don’t want to be “communicated to” – we’d much prefer to engage in
conversations about the things that matter to us.
We want to be listened to and acknowledged. We like to exchange views and ideas and
values. We like to have our questions answered.
Being social means participating in all the above in equal measure. Be interested as well
as interesting.
12. SHARING
People share stuff they like with other people
We share stuff for a number of reasons. Sometimes it’s simply because we want other
people to enjoy something amazing we’ve found, and think they’ll like too. Or it’s
something that’s really important to us, and we want people to know about it.
Sometimes it’s about status – looking good because we’ve found something awesome
and reflecting in the glory of people finding out about it from us.
Whatever the motive, at the heart it’s about great stuff, generosity in sharing this great
stuff, and feeling good about sharing it.
13. CONNECTING
People are connecting with other people – their family and friends, their acquaintances,
and other likeminded people who share common interests or values
For brands, it’s not about just trying to connect with as many people as possible. It’s
about meaningful connections.
It might be about finding common interests and values with your customers. And then
seeing to forge a connection in the places they’re already spending time.
It might be about facilitating connections between likeminded people.
But ultimately it’s about remembering that relationships are based on reciprocal give and
take.
14. COLLABORATING
People are collaborating with other likeminded people to achieve shared goals.
Social technologies are enabling people to self organise to come together to
collaborate and co-create more easily and rapidly than ever before
For brands it might be about how you can help people achieve their goal
It might be about opening up your brand and inviting people to collaborate in
developing your business, and rewarding them for doing so
The key thing is that collaboration is about working together for mutual benefit – you’re all
in it together
15. AND BEING SOCIAL ISNʼT JUST
ABOUT MARKETING
If you truly put your customer at the heart of your business, then social principles shouldn’t
just be confined to the marketing department.
16. CUSTOMER
SERVICE
Some of the most successful social brands are using social communication to deliver
exceptional customer service
Now, it goes without saying that you should be delivering exceptional customer service
through every touchpoint.
Because if someone has a bad experience and they decide to share it online, it can
spread more rapidly, to more people, than ever before.
But the real time social web offers an amazing opportunity to resolve queries. Be there to
help. Answer people’s questions. Go out and proactively help people.
Everything you do as a brand communicates, and what you do is more important than
what you say – and exceptional customer service is some of the best marketing you can’t
buy.
17. PRODUCT
DEVELOPMENT
People have a pretty good idea what they want from a brand or business, so why not ask
them?
This could be about product and service innovation, business practices, or simply a small
change to something you already do.
The social web enables open dialogue and communication, so use this to your
advantage.
Whether this is knowing that your customers are really miffed that you’ve stopped serving
lemon drizzle cake (like Starbucks did) to the development of new products (like Dell did)
or finding out what people really want you to focus on (like Barack Obama did), the
possibilities that being social can open for your business are endless.
18. RELATIONSHIP
BUILDING
Being social isn’t about saying something and running away. It’s not just about collecting
followers that you can sell to.
It’s about building relationships, having an ongoing dialogue, rewarding people and
giving them a reason to want to spend time with you.
19. RESEARCH
It might be that your organisation simply isn’t yet set up to actively partake in open
conversation and collaboration. If legal have to sign off anything you say, then you might
not be set up to start joining the conversation.
But you can listen.
Listen to what people are saying, thinking, feeling. Understand your customer. Understand
what they think about your brand. Understand what they want. Understand what you’re
doing well, and where you could be doing better.
Listening to the conversations taking place shouldn’t be a substitute for traditional
research, but if you’re not listening to the conversation, you’re missing out.
20. AND FINALLY…
BEING SOCIAL IS SOMETHING
YOU DO WITH PEOPLE
So I hope this has helped to demystify the world of social.
It’s not about the platforms you use, or how many followers you have, or many views you
got.
Social’s about how you behave. It’s something you do WITH people and not TO people.
And if you can get that bit right, you’re well on your way.