This document discusses trends in digital marketing and provides recommendations on where marketing focus should be. It covers the growth of areas like social media, video, mobile apps, and data-driven strategies. Key points emphasized are the importance of focusing on video content, social platforms like Instagram and Snapchat, capturing consumer data, and creating content tailored for mobile audiences. The overall message is that marketing must adapt to the changing digital landscape and priorities of different generations by embracing new technologies and platforms.

1. Chris Williams, CEO

2. Where Should Your Focus Be?
Transition of the Internet
Website Design Company
Website + SEO = Success!
2005 2018
Digital Marketing Agency
WPO + Mobile = Success!

3. What Happened in 2017?
Where Should Your Focus Be?
Attack of the chatbots!1
Short-lived content.3
So much data everywhere!2

4. Big Data is Getting Bigger
Where Should Your Focus Be?
63% of marketers reported increased
spending on data driven strategies
1
Remarketing got just a little bit easier3
Consumers are expecting truly personal
experiences with your company
2

5. People Got Scared…
Where Should Your Focus Be?
“How do you make money without charging
users?”
“Well… Senator, we run ads.”

6. Video Blew Up!
Where Should Your Focus Be?
Over 300 hours of video were uploaded
to YouTube every minute
1
Over 80% of Millennials used video
when researching a purchase
3
500 million people watched Facebook
videos every day. (over 9m live streams)
2

7. Get Into Their Shoes!
Where Should Your Focus Be?
Whose Shoes? Millennials!1
80m+ in the US. Largest Gen3
Over a $TRILLION in
purchasing power
2

8. Who Are The Millennials?
Where Should Your Focus Be?
Born 1980 - 20001
Pushing Previous Gen3
Educated… (Loans)2
Early Adopters4
Continuous Partial Attention6
Check 2+ Devices 43x Day5

9. Catch Their Attention
Where Should Your Focus Be?
Everything Beeps!1
Red Dots & Zero Inbox3
Thumbs Are For Swiping2
You Must Be Captivating!4

10. Think “What Do I Use?”
Where Should Your Focus Be?
Research Before Buying1
Become The Authority!3
Learn Something Quickly2

11. Becoming The Authority
Where Should Your Focus Be?
Attract, Engage, & Delight!1
Always Have A Call-To-Action3
Never Stop Creating Content
& Reaching Out
2

12. Be Where They Are
Where Should Your Focus Be?
Video is EASY!1
We live in an exciting time!3
Valued on the content, not
the videography or design
2

13. Where Should Your Focus Be?
IT CAN BE
OVERWHELMI
NG!

14. Auctions Require SO MUCH
Content
Where Should Your Focus Be?
Create the anchor content1
Thrive On Instagram3
Slice, dice, and repurpose
content natively
2

15. Companies Must Go Mobile
Where Should Your Focus Be?
It’s the new “website”1
Incredible CTR & ROI3
But what could you do?2

16. Marketing Automation To The
Rescue
Where Should Your Focus Be?
Email Automation
& Drip Campaigns
1
Target Audience
Building with Pixels
2

17. 2018 Marketing Predictions
Platforms won’t change, but shown content will.
1
Social selling will blow up. (Instagram)3
Facebook, Instagram, and Snapchat will see
expanded growth and influence.
2
Where Should Your Focus Be?

18. 2018 Marketing Predictions
Video will continue to dominate all areas
4
360° video will grow as the price drops6
Live video will become more dominant
and might cost money
5
Where Should Your Focus Be?

19. BOLD 2018 Predictions
Mobile Apps will begin to take priority over websites
1
VR will be recognized as the next level of digital
marketing. (Not Really)
3
Voice (Alexa, Siri) will become a marketing
battleground.
2
Where Should Your Focus Be?

20. What You Should Do
Where Should Your Focus Be?
Stop sleeping on social media1
Get real about collecting & using data3
Get ready to make more video2
Consider a mobile app4

21. Thank You For Your Time!
256-241-6112sales@widenetconsulting.com
/WideNetwww.WideNetConsulting.com
Questions? We love to help,
so please stay and talk!
Where Should Your Focus Be?