To help raise awareness of first direct's SaveApp, we worked with cult artist Mr Bingo to create visual representations of the Twitter community's saving goals.

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firstfirst direct: Saving Cup

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We all know that saving money is hard

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But people often don’t realise that even little
changes to their spending can help them save a lot

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SaveApp breaks down ‘saving’ into smaller chunks,
helping you make a difference
by cutting back on incidental purchases

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To take SaveApp to a wider audience,
first direct created #SavingCup

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A social campaign that would visibly demonstrate
how easy it can be to save

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We asked Twitter users to tell us what they were
saving for, using the #SavingCup hashtag

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The community responded with their saving goals -
big, small and everything in between

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Using SaveApp, we worked out how many coffees
they would need to give up to reach their goal

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Then, with the help of cult artist Mr. Bingo,
first direct transformed people’s saving goals
into visual representations

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With some added personal touches

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We jumped on trending topics
to spread reach even further

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In just one day, there were12,000
engagements with #SavingCup

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More than 1,000 people clicked through
to check out SaveApp in the app store

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“We loved #SavingCup. It was great fun and really hit
home amongst our customers and target audience.
The fact that some people liked it so much they
considered switching to first direct was such
amazing feedback to receive.”
Zoe Shore, head of customer communication
at first direct