Folk is an agency with purpose. We exist to serve visionary brands and people who are brave enough to dive deep into their purpose, so that they can go out into the world standing for something that really connects with their tribes. We take a collaborative, thoughtful approach, whether we're igniting the passion that first sparked the earliest conception of the brand today, and creating a digital strategy from it, or crafting a responsive, bespoke content management system or e-commerce platform. Any brand wanting to survive the future of digital needs to put story at the centre of everything they do, and it's got to be real. Because people buy stories, not products.

1. ONE STORY E V E RYWHERE
Purposeful storytelling for the digital world
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T W E E T F O L K : @ FOLKWITHPURPOSE
T W E E T M E : @ K I W I S HEEHY
Folk Digital Ltd, The Old Joinery, Crescent Road, Poole, Dorset, BH14 9AH.
Email hello@wearefolk.com. Telephone 01202 289000. © Folk Digital Ltd 2014. All rights reserved.

2. Everything starts with people, and we
believe…
…peo p l e b u y s t o r i e s, n o t p roduct s.

5. My Best Bit
My ability to judge people
immediately.

7. An agency with purpose
Folk is an agency with purpose. We exist to serve visionary brands and people who
are brave enough to dive deep into their purpose, so that they can go out into the
world standing for something that really connects with their tribes. We take a
collaborative, thoughtful approach, whether we're igniting the passion that first
sparked the earliest conception of the brand today, and creating a digital strategy
from it, or crafting a responsive, bespoke content management system or e-commerce
platform. Any brand wanting to survive the future of digital needs to
put story at the centre of everything they do, and it's got to be real. Because
people buy stories, not products.

10. DADI AWARD FINALIST 2014
Best Use of Mobile

11. DADI Award Finalist 2014 - Best Campaign

15. WHAT I S S TORYTELLING

17. Caption to go here if required
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Stories don’t always begin with ‘Once upon a time’ and
end with
‘…and they all live happily ever after’.

18. Anthropologists content that 70% of what we
learn is through stories

21. “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe.
But tell me a story and it will live in my heart forever.”

22. “
Digital is Dead
Digital is Nothing
Digital is Everything
Digital just is the way it is

23. Fuji water Experiments

24. Fuji water Experiments

25. Start with ‘Why?’
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Every great brand starts with a story - a humble desire to go
out into the world and change things in some way.
!
The problem is, many brands and businesses have lost sight of
their original inspiration, leaving their work lifeless and
unfocused.
!
Take time to re-define your ‘why?’… your purpose… the
reason you exist.
!
This will then set the tone for the culture and vision of your
company in a powerful, sincere and consistent way.
!
From here we can start to understand where to position your
brand, how to differentiate your offering from your
competitors, and ultimately, increase profits.

27. Let’s Test The Theory, Alfred.
We think that people buy stories, not products,
But which jeweller will he buy from?
!!
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Browns
(Family Jewellers)
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!
‘VS’
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Franses
(Family Jewellers)
!

31. But how can you tell a story that engages people
about a product that isn’t that glamorous?

36. Pretty Green

39. Part 2.
Telling your story, digitally*
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*Unlike this typewriter

50. Live Pinning

51. Live Pinning

56. #MadeFor @Burberry Followers

58. Great stories speak to the heart

59. In closing Nothing has changed
!

62. COKE THE
SHARER OF

64. #1
THE CUSTOMER IS THE
MASTER OF THE UNIVERSE
"The customer? King? No - they're masters of the
universe expecting what, when, how, where & at a
price they want"
!
~ Sir Stuart Rose

65. #2
DIGITAL IS DEAD.
DIGITAL IS EVERYTHING.
Connected Commerce is founded on the the understanding that digital no
longer happens just on the internet on a website. The customer is
always connected and does not distinguish between channels.
!
Digital enables a multi-faceted connection to your brand.

66. #3
PEOPLE BUY STORIES.
NOT PRODUCTS.
And retailers of the future must tell these stories across every touchpoint,
in ways that engage and inspire the user and encourages them to
continually tell and re-telling the story.

67. #4
PURPOSE IS THE ENERGY THAT REALLY CONNECTS
PEOPLE TO YOUR STORY

68. #5
PEOPLE DON’T BUY WHAT YOU DO THEY
BUY WHY YOU DO IT

69. THAN K YOU
!
GO TO WWW.WEAREFOL K .COM/ PAUL
!
T W E E T F O L K : @ FOLKWITHPURPOSE
T W E E T M E : @ K I W I S HEEHY
EMAIL : PAUL@WEARE FOLK.COM
Folk Digital Ltd, The Old Joinery, Crescent Road, Poole, Dorset, BH14 9AH.
Email hello@wearefolk.com. Telephone 01202 289000. © Folk Digital Ltd 2014. All rights reserved.