This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.
Videos will continue to be a dominant format for content marketing in 2016. Short videos that get to the point quickly and tell a story without high production value will engage users with short attention spans. Quality of content will be more important than quantity, so brands should focus on creating a few truly exceptional pieces of content rather than many average ones. Instagram and WhatsApp may become important new platforms for distributing branded content as ad blockers rise in popularity and content must earn viewers on its own merits rather than through advertising.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
The document discusses research methods for developing personas for content marketing. It recommends starting with Nielsen PRIZM segments and Experian Simmons data to develop empirical personas tied to demographics and behaviors. Google Consumer Surveys and SurveyMonkey can also provide targeted demographic data. Personas should be validated against search and social data from Yahoo Clues and Facebook. The goal is to develop well-rounded personas informed by multiple data sources to effectively guide content creation.
This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.
Videos will continue to be a dominant format for content marketing in 2016. Short videos that get to the point quickly and tell a story without high production value will engage users with short attention spans. Quality of content will be more important than quantity, so brands should focus on creating a few truly exceptional pieces of content rather than many average ones. Instagram and WhatsApp may become important new platforms for distributing branded content as ad blockers rise in popularity and content must earn viewers on its own merits rather than through advertising.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
The document discusses research methods for developing personas for content marketing. It recommends starting with Nielsen PRIZM segments and Experian Simmons data to develop empirical personas tied to demographics and behaviors. Google Consumer Surveys and SurveyMonkey can also provide targeted demographic data. Personas should be validated against search and social data from Yahoo Clues and Facebook. The goal is to develop well-rounded personas informed by multiple data sources to effectively guide content creation.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Your company has 3 years to redefine its place in this new worldBBDO Belgium
The document discusses trends that companies must address in the next 3 years to adapt to changes in how customers make decisions and engage with brands. It outlines 8 trends like niche social networks, anticipatory computing, and the blurring of physical and digital experiences. Companies are advised to use data to personalize marketing and align their strategies with how customers now gather information and shop across channels. Marketing must evolve quickly to keep up with technological changes and the declining influence of traditional branding tactics.
Asia Pacific Media Forum 2016 - Insight ShareTeuku Irmansyah
Just in case you missed the big Asia Pacific Media Forum 2016 in Bali. This is a short review about the insight that shared at the event. My favorite part is Hakuhodo Japan and Disney.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [...OpenView
Sales expert, Josiane Feigon, presents her 2016 sales trend report. The theme for 2016 is all about building the Workforce for the Future. No, that doesn’t mean building your own AI Butlers or Pepper Robots. Nah, we sales humans are much more interesting than that. In fact, this is the first time in history when five generations are working together side by side. These multi-cultural, multi-generational, multi-sexual and multi-talented tribes all want to share the stage. Managing and growing this talent is central to the long-term success of business and the Internet of Things economy.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
Social video needs a clear strategy to be successful. By 2018, 90% of Facebook content and 81% of all internet traffic will be video. Video increases social media sharing by 10 times and viewers are 4 times more likely to watch a video about a product than read about it. To define success, a social video strategy should focus on personal branding videos, participatory content involving community members, and measuring increased sharing and spending on experiences over purchases. The key is providing access to experiences through collaboration and amplifying user-generated content.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
Instabrand: The Rise of Visual Storytelling In A Content Marketing WorldChristian Adams
This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
We are living in a fast-paced and hugely fragmented mobile world. And consumers are filtering more than ever before.
In this webinar, we’ll discuss how to make your brand matter right now, connecting you to your consumers at precise moments that are truly engaging and impactful.
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
The document provides an overview of various predictions and forecasts for 2017. It includes the following key points:
- The U.S. GDP growth rate is predicted to be between 2-3% in 2017, which is in the ideal range for a healthy economy. Unemployment and inflation rates are also expected to remain stable.
- Marketing trends for 2017 include a focus on interactive content, influencer marketing, mobile video, livestreaming, virtual and augmented reality, short-lived content, and personalization.
- Digital trends that will impact brands include the expansion of VR and AR technologies, growth in chatbots, the merging of physical and digital experiences, a focus on nature and the outdoors, and personalized
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Your company has 3 years to redefine its place in this new worldBBDO Belgium
The document discusses trends that companies must address in the next 3 years to adapt to changes in how customers make decisions and engage with brands. It outlines 8 trends like niche social networks, anticipatory computing, and the blurring of physical and digital experiences. Companies are advised to use data to personalize marketing and align their strategies with how customers now gather information and shop across channels. Marketing must evolve quickly to keep up with technological changes and the declining influence of traditional branding tactics.
Asia Pacific Media Forum 2016 - Insight ShareTeuku Irmansyah
Just in case you missed the big Asia Pacific Media Forum 2016 in Bali. This is a short review about the insight that shared at the event. My favorite part is Hakuhodo Japan and Disney.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [...OpenView
Sales expert, Josiane Feigon, presents her 2016 sales trend report. The theme for 2016 is all about building the Workforce for the Future. No, that doesn’t mean building your own AI Butlers or Pepper Robots. Nah, we sales humans are much more interesting than that. In fact, this is the first time in history when five generations are working together side by side. These multi-cultural, multi-generational, multi-sexual and multi-talented tribes all want to share the stage. Managing and growing this talent is central to the long-term success of business and the Internet of Things economy.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
Social video needs a clear strategy to be successful. By 2018, 90% of Facebook content and 81% of all internet traffic will be video. Video increases social media sharing by 10 times and viewers are 4 times more likely to watch a video about a product than read about it. To define success, a social video strategy should focus on personal branding videos, participatory content involving community members, and measuring increased sharing and spending on experiences over purchases. The key is providing access to experiences through collaboration and amplifying user-generated content.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
Instabrand: The Rise of Visual Storytelling In A Content Marketing WorldChristian Adams
This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
We are living in a fast-paced and hugely fragmented mobile world. And consumers are filtering more than ever before.
In this webinar, we’ll discuss how to make your brand matter right now, connecting you to your consumers at precise moments that are truly engaging and impactful.
It's been several weeks since SXSW 2015. James Whatley, Digtital Director for Ogilvy & Mather Advertising London, has written up the four key trends that he saw coming out of this year's event.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
The document provides an overview of various predictions and forecasts for 2017. It includes the following key points:
- The U.S. GDP growth rate is predicted to be between 2-3% in 2017, which is in the ideal range for a healthy economy. Unemployment and inflation rates are also expected to remain stable.
- Marketing trends for 2017 include a focus on interactive content, influencer marketing, mobile video, livestreaming, virtual and augmented reality, short-lived content, and personalization.
- Digital trends that will impact brands include the expansion of VR and AR technologies, growth in chatbots, the merging of physical and digital experiences, a focus on nature and the outdoors, and personalized
The document provides an overview and summary of various economic, marketing, and technology predictions and trends for 2017. Key points include:
- The US GDP is predicted to grow 2.1% in 2017 with unemployment dropping to 4.5% and inflation rising to 1.9%.
- Top marketing trends include interactive content, influencer marketing, mobile video, livestreaming, virtual and augmented reality, short-lived content, mobile-first strategies, personalization, native advertising, and purpose-driven marketing.
- Digital trends to impact brands include the expansion of virtual and augmented reality, growing use of chatbots, integration of physical and digital experiences ("phygital"), and increasing interest in nature and the outdoors.
The document provides an overview of various predictions and forecasts for 2017. It includes the following key points:
- The U.S. GDP growth rate is predicted to be between 2-3% in 2017, which is in the ideal range for a healthy economy. Unemployment will drop slightly and inflation will rise moderately.
- Marketing trends for 2017 include a focus on interactive content, influencer marketing, mobile video, livestreaming, virtual and augmented reality, short-lived content, and personalization.
- Digital trends that will impact brands include the expansion of VR and AR into B2B, increased use of chatbots, the merging of physical and digital experiences, a focus on nature and the outdoors
This document discusses 10 emerging digital marketing trends for 2018 according to social listening and industry experts: 1) Driving word-of-mouth through advocacy marketing, 2) Using personification to deliver targeted campaigns without exposing individual identities, 3) Enabling immersive shopping experiences through rich media formats, 4) Optimizing content for voice assistants, 5) More creators developing video "shows", 6) Issues around ad fraud and fake news putting pressure on platforms, 7) Augmented reality ads on social media, 8) Using chatbots to build tailored customer experiences, 9) AI promising more contextual content but adoption takes time, and 10) Connecting with buyers faster through real-time marketing automation and analytics.
The 2017 Fjord Trend Report offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
The document discusses trends in augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies, noting that while 2016 saw increased adoption and awareness of these technologies, most organizations' approaches to developing experiences with them remained siloed and lacked integration. In 2017, the document suggests, organizations will move beyond treating AR, VR and MR as separate and will instead focus on creating singular, integrated experiential platforms that combine different types of reality into "blurred reality" experiences.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
1. Investing in social media will become essential for businesses in 2014 as they recognize its importance for lead generation, referral traffic, and revenue. Businesses will need to hire social media professionals.
2. Google+ will grow in importance and challenge Facebook's leadership as the number two social network, with the potential to become a personalized web experience integrated with Google products like search.
3. Visual content like images and video will dominate social media strategies over text, with the rise of apps like Instagram, Vine and Tumblr that encourage short-form visual sharing.
The document summarizes content marketing predictions from experts for the year 2016. It contains predictions in three key areas:
1. Publishers will more seamlessly integrate branded content but need to be transparent with readers.
2. Employees will be important for content amplification as they can reach new audiences through their networks.
3. Brands will analyze contextual social data to gain insights and a competitive edge in influencer marketing campaigns.
This document provides guidance for social media marketing planning in 2017. It begins with an introduction and overview of the guide's contents. It then looks back at trends from 2016, such as advertising dollars moving to Google and Facebook, growing ad blocker usage, social media emerging as the new television, and the impact of Instagram stories. The document advises marketers to leverage trends like the decline of traditional television by using social media for creative, experimental content to engage audiences. It also suggests that while user-generated content on Instagram showed only slightly higher engagement, soliciting such content can help create more compelling branded content.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and GIFs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
The document contains predictions from various experts about trends in content marketing in 2014. Some key predictions include: short-form video, images and gifs will see higher engagement than long-form content; the strategies behind paid, owned and earned content will continue to merge; more brands will hire chief content officers; and content marketing will be more closely tied to demand generation and measuring results.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Similar to 20 Brand Publishing Predictions for 2014 (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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20 Brand Publishing Predictions for 2014
1. 20
Brand
Publishing
Predictions
for 2014
At Contently, we’re always thinking about the present and future
of brand publishing. Here are 20 predictions for brand publishing
in 2014 from around our Soho office.
1
⊳ 2013
2
3
4
5
6
7
8
9
10
11
12
2015 ⊲
2. 3. Transparency will become a major buzzword as
deceptive content strategies get brands in trouble.
There are way too many lightly-branded sites out
there that dubiously push a brands’ products, and
those brands will start getting called out for it this
year. On the flip side, brands that create great content
and put their name on it will win consumers’ trust.
— Joe Lazauskas, Editor in Chief
@joelazauskas
1. The brand publishing arms race
will escalate.
As brands invest in creating better and
better content, they’ll battle to one-up
each other. It should be fun to watch.
— Shane Snow, Co-founder and CCO
@shanesnow
4. BS metrics will die.
So far, brand publishers still have not figured out how to correctly measure
the return they are getting from their content marketing efforts. There’s no
proper methodology to help them with day-to-day optimization. In desperation,
2. “Native advertising” will cease to be a
buzzword or a bugaboo, instead both
brands and publishers will talk about
creating great stories.
they fall back to vanity metrics like shares and likes, but these are completely
useless when it comes to measuring the impact a company’s content
marketing efforts have on its brand. Existing analytics products are designed
for publishers that monetize by selling ads and are inappropriate
— Sam Slaughter, VP of Content
@samslaughter215
for brand publishers. It’s the blind leading the blind.
In 2014, we’ll see new methodologies, tools and processes being developed
that will enable brand publishers to measure the return they’re getting from
their content marketing efforts and how to optimize their efforts on a day
to day basis.
— Paul Fredrich, Director of Product
@pfredrich
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2
3
4
5
6
7
8
9
10
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3. 5. User experience will count.
Okay so, yes, as Contently’s UX designer, I have to say this one.
But it’s true! Mediocre storytelling and marketing just doesn’t cut
it anymore. A basic website is expected; design is no longer an
afterthought. Marketers need to blow their consumers away with
well thought-out experiences that are easy and enjoyable to use.
These types of well-designed experiences will be memorable and
more effective.
— Kelsey Rahn, UX Designer
@KelseyRahn
7. We’ll see a trend towards “slow content.”
Not that the Buzzfeeds, Upworthys and HuffPos are
going away, but a parallel universe where longer reads,
weekly publication and heavily curated experiences are
preferred over listicle-happy, 10-second skimmers. And
while Marissa Mayer may have computers curating your
6. Agencies will
announce minicontent shops
/garages with
silly names.
reads through Aviate, human beings are at the helm of
these carefully-crafted sites.
— Margit Detweiler, Strategist
@Margit
8. Branded content will continue to advance in volume
and quality.
Companies not traditionally in the media business are becoming
more sophisticated about content marketing, and a cornerstone
— Elisa Cool, Director Business Development
@ElisaAnnCool
1
2
3
4
5
of that discipline is the ability to tell a story.
— Matthew Rothenberg, Strategist
@mmrothenberg
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7
8
9
10
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4. 11. Expect the return of the Esso Newsreel and the Camel News Caravan.
The next logical step for native advertising will see brands come to the fore of content
production, becoming sole owners of newspaper sponsors, magazine packages and
9. Instagram will develop feeds (god willing)
allowing individuals to filter content to
different audiences/followings for different
themes of work.
television programming. I think 2014 is the year that you will begin to see major news
organizations allow brands to directly sponsor stories and programming.
It will require bravery on the part of both sides — the sponsor to surrender some control
— Elisa Cool, Director Business Development
@ElisaAnnCool
of the subject matter and to refrain from promotion; the news org to surrender the
appearance of objectivity on a subject. This is not great leap but a matter of semantics.
News and content have always been sponsored, this is just a matter of a single sponsor
taking a larger stake in the production and owning a greater share of the audience
benefits. This could even open some new doors to news orgs in terms of distribution and
10. 2014 will be for Content like 2010
was for Social — everyone is
going to jump on the bandwagon,
but not everyone is going to be
doing it equally well (naturally).
reporting access. Don’t look for anything radical here. I don’t expect to see 60 Minutes
and Kraft partner on an “Obesity in America” piece, but expect some cool stories to be
told in a cool new way.
— John Hazard, Director of Accounts
@jhazard
Smart CMOs will start asking
questions like, “What’s the bottomline ROI,” and companies like
Contently will need to have
12. More companies invest in the long view
of brand publishing and hire in-house
Chief Content Officers.
a better answer than Social
was able to provide.
— Rob Haber, Senior Account Director
@robbyhaber
— Dori Fern, Strategist
@DoriFern
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2
3
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5
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9
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5. 13. By the end of 2014, every major publisher
will have a sponsored content offering.
— Shane Snow, Co-founder and CCO
@shanesnow
14. Infographic overload will hit us,
and we’ll finally start seeing fewer
of them by next fall.
— Jonah Bliss, Director of Marketing
@JonahBliss
15. Photography!
Data visualization!
Video!
These things enrich storytelling and we’ll see a lot more of them this year.
16. The Red Bull Effect will inspire
more companies will take a page
from the soft drink/extreme
sports/music brand’s uber-cool
style guide.
Sites like Instagram and Vine are taking over and leading us down a more
visual path. Written content is now just part of the storytelling equation. Things
like maps, charts and timelines allow users to interact with online experiences
which leads to higher engagement. Brands will use them to tell much better
stories in 2014.
They’ll find ways to connect with
— Kelsey Rahn, UX Designer
@KelseyRahn
audiences more organically through
innovative soft-or-non-branded
content programming.
— Dori Fern, Strategist
@DoriFern
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2
3
4
5
6
7
8
9
10
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6. 17. At least three brands will recruit a big-name journalist to
helm their media division.
Money talks. So does a budget and the promise of creative
control (save for the battles with legal). Those are things that
brands can offer, and they will.
20. rands will take
B
the issue of
business results
seriously and start
tying publishing
results to business
results.
— Joe Lazauskas, Editor in Chief
@joelazauskas
18. The agency game will change.
Expect to see a lot more standalone “custom
publishing” houses emerge, essentially new
agencies that eschew traditional media plan
building and sell services as content creators
and content marketing strategists.
— Rob Haber, Senior Account Director
@robbyhaber
— Shane Snow, Co-founder and CCO
@shanesnow
19. At least one writer will win a journalism
award for a story produced on behalf
of a brand.
— Sam Slaughter, VP of Content
@samslaughter215
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2
3
4
5
6
7
8
9
10
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12
7. Get ahead of these
brand publishing trends in 2014
with Contently
contently.com/strategist