Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
The document summarizes key events from the //oneweek conference at Microsoft in 2015. It discusses Satya Nadella's Q&A where he emphasized fostering innovation and focusing on what makes Microsoft unique. It also describes various products and speakers presented at the conference, including the Windows 10 launch, startup ideas, and how playing video games can benefit people's well-being. Overall it highlights a shift towards a growth mindset at Microsoft to empower employees and deliver meaningful innovations.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
Presented by Thanh Son Nguyen - Ogilvy T&A Vietnam
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
The document summarizes key events from the //oneweek conference at Microsoft in 2015. It discusses Satya Nadella's Q&A where he emphasized fostering innovation and focusing on what makes Microsoft unique. It also describes various products and speakers presented at the conference, including the Windows 10 launch, startup ideas, and how playing video games can benefit people's well-being. Overall it highlights a shift towards a growth mindset at Microsoft to empower employees and deliver meaningful innovations.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
Presented by Thanh Son Nguyen - Ogilvy T&A Vietnam
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...Brian Solis
"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
The document discusses two current consumer trends: generosity and going green. Generosity meets consumers' needs for caring and genuine responses from brands. Going green meets needs for a safe planet and moral standing. Examples are given of businesses innovating based on these trends, like English lessons combined with coffee or ATMs allowing donations. The document urges observing trends to stay credible and innovative. It recommends feeds on trends and libraries to help professionals keep up, like Trendwatching.com. Baby steps like skimming and curiosity are advised to benefit from trends.
This document discusses 8 trends for 2015:
1) Self-improvement and self-tracking will become more mainstream as people seek to better themselves through education, health monitoring, and personal development.
2) The definition of the middle class will shift globally as incomes change and more people enter the middle class in emerging markets.
3) Shocking and attention-grabbing online content will continue to proliferate as people seek fame and recognition on the internet.
4) Fears about diseases and biological threats will remain high even if actual risks are low.
5) Concerns about food safety and health will continue to influence diets and place pressure on the food industry.
6) Geopolitical
Words Matter: The Art of Getting People to Do What You WantKevin Lilly
Many ideas inspire action, but few allow for it. This talk will look at the world’s most inspiring & effective creative ideas to reveal the proven formula that gets people to act on your behalf.
Shit Copy: Why Bad Content Is Killing Your BrandKieran Knight
How do you make your content stand out? How do you connect with your audience when there are so many other businesses and brands competing for our attention? In today's saturated digital space, it's more important than ever to stand out in a memorable and meaningful way. The best way to do that is by becoming a personality-driven content brand.
This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.
The document provides guidance on using social media for business purposes. It discusses listening to customers on social networks to understand their needs, telling stories that make customers the hero, and allowing collaboration through community feedback and sharing. The key recommendations are to listen to what customers are saying online, create engaging content like videos that help customers, and build a sense of community and belonging through two-way interactions on social media.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Building and Scaling a Fintech Startup by Trusting your GutAltar.io
We see iconic entrepreneurs use their intuition to succeed every day – Richard Branson, Bill Gates, Oprah Winfrey.
But knowing when to trust your gut is, I believe, something every entrepreneur struggles with from time to time.
If this is you, I think you’re going to like this conversation with fintech founder, Jan-Philipp Kruip, founder of FitSense, a B2B health and fitness fintech startup.
Digital Storytelling- The Art of Interaction and Story discusses how smartphones have become the preferred way for new customers to find out about brands and events. It notes that with 78% smartphone penetration in the UK, people can begin interacting with brands from anywhere. The document discusses how brands should think of smartphones as distribution channels like TV and how there is value in user-generated content shared on social media. It also covers some of the side effects of social media use, like decreased ability to concentrate and remember information as people rely more on technology to provide answers.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
- Millennials want a one-stop solution for all their financial needs like loans and insurance through digital means. However, they still value agents who can provide clarification on policies and complete errands hassle-free.
- While consumers are open to purchasing insurance online if the process is simple and transparent, digital late adopters still prefer agents for guidance.
- Telematics concepts like pay-as-you-drive are accepted but sharing driving data raises privacy concerns. Consumers want transparency on how their information will be used.
Keynote presentation s, m. l. xl. all sizes of data matter when you want to...Jayant Murty
This is a keynote delivered to C Suite audiences, Chief Digital officers and senior marketers across corporations to show how in the relentless pursuit of data lies the most innovative solutions to long standing problems in business and society at large
3 Reasons why Emoji Should be Important for MarketersKatai Robert
If Oxford Dictionaries recognizes the power of a visual in a word/text – this should be important for your next year’s marketing strategy.
I have 3 big reasons to tell you why this is BIG – looking at it through a marketing perspective:
Emojis show us the importance of visual marketing
Emojis represent a new language – the millennials
Emojis mean time
Read more about this here: http://www.robertkatai.com/emojis-should-be-important-for-marketers/
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Presentation on creativity and innovation presented at the NHC Summit 2013.
The presentation covers what creativity is, why its invaluable to business, how you find it, how you encourage it and how a creative workforce can help you both stand out from the crowd and save money.
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
The document discusses two current consumer trends: generosity and going green. Generosity meets consumers' needs for caring and genuine responses from brands. Going green meets needs for a safe planet and moral standing. Examples are given of businesses innovating based on these trends, like English lessons combined with coffee or ATMs allowing donations. The document urges observing trends to stay credible and innovative. It recommends feeds on trends and libraries to help professionals keep up, like Trendwatching.com. Baby steps like skimming and curiosity are advised to benefit from trends.
This document discusses 8 trends for 2015:
1) Self-improvement and self-tracking will become more mainstream as people seek to better themselves through education, health monitoring, and personal development.
2) The definition of the middle class will shift globally as incomes change and more people enter the middle class in emerging markets.
3) Shocking and attention-grabbing online content will continue to proliferate as people seek fame and recognition on the internet.
4) Fears about diseases and biological threats will remain high even if actual risks are low.
5) Concerns about food safety and health will continue to influence diets and place pressure on the food industry.
6) Geopolitical
Words Matter: The Art of Getting People to Do What You WantKevin Lilly
Many ideas inspire action, but few allow for it. This talk will look at the world’s most inspiring & effective creative ideas to reveal the proven formula that gets people to act on your behalf.
Shit Copy: Why Bad Content Is Killing Your BrandKieran Knight
How do you make your content stand out? How do you connect with your audience when there are so many other businesses and brands competing for our attention? In today's saturated digital space, it's more important than ever to stand out in a memorable and meaningful way. The best way to do that is by becoming a personality-driven content brand.
This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.
The document provides guidance on using social media for business purposes. It discusses listening to customers on social networks to understand their needs, telling stories that make customers the hero, and allowing collaboration through community feedback and sharing. The key recommendations are to listen to what customers are saying online, create engaging content like videos that help customers, and build a sense of community and belonging through two-way interactions on social media.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Building and Scaling a Fintech Startup by Trusting your GutAltar.io
We see iconic entrepreneurs use their intuition to succeed every day – Richard Branson, Bill Gates, Oprah Winfrey.
But knowing when to trust your gut is, I believe, something every entrepreneur struggles with from time to time.
If this is you, I think you’re going to like this conversation with fintech founder, Jan-Philipp Kruip, founder of FitSense, a B2B health and fitness fintech startup.
Digital Storytelling- The Art of Interaction and Story discusses how smartphones have become the preferred way for new customers to find out about brands and events. It notes that with 78% smartphone penetration in the UK, people can begin interacting with brands from anywhere. The document discusses how brands should think of smartphones as distribution channels like TV and how there is value in user-generated content shared on social media. It also covers some of the side effects of social media use, like decreased ability to concentrate and remember information as people rely more on technology to provide answers.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
- Millennials want a one-stop solution for all their financial needs like loans and insurance through digital means. However, they still value agents who can provide clarification on policies and complete errands hassle-free.
- While consumers are open to purchasing insurance online if the process is simple and transparent, digital late adopters still prefer agents for guidance.
- Telematics concepts like pay-as-you-drive are accepted but sharing driving data raises privacy concerns. Consumers want transparency on how their information will be used.
Keynote presentation s, m. l. xl. all sizes of data matter when you want to...Jayant Murty
This is a keynote delivered to C Suite audiences, Chief Digital officers and senior marketers across corporations to show how in the relentless pursuit of data lies the most innovative solutions to long standing problems in business and society at large
3 Reasons why Emoji Should be Important for MarketersKatai Robert
If Oxford Dictionaries recognizes the power of a visual in a word/text – this should be important for your next year’s marketing strategy.
I have 3 big reasons to tell you why this is BIG – looking at it through a marketing perspective:
Emojis show us the importance of visual marketing
Emojis represent a new language – the millennials
Emojis mean time
Read more about this here: http://www.robertkatai.com/emojis-should-be-important-for-marketers/
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Presentation on creativity and innovation presented at the NHC Summit 2013.
The presentation covers what creativity is, why its invaluable to business, how you find it, how you encourage it and how a creative workforce can help you both stand out from the crowd and save money.
I Impact India is a social innovation and communication solutions firm. Their motto is to provide the best services in the development sector. They were founded in 2013 with a goal of effectively channeling funds to help people like Radhika, an 8 year old girl with blood cancer who could not afford treatment. They provide various marketing, consulting, branding, design and event services to non-profits. They study models like TED, Livestrong, DonorsChoose and others. Their services include marketing, consultancy, design, branding and events for social good. They emphasize passion, excellence, honesty and getting work done on time.
"Conversation management Manage word-of-mouth to increase business value" for...Polle de Maagt
1) People talk a lot both online and offline, and conversations influence others. Brands should focus on managing conversations and acting human rather than relying on social media strategies.
2) Creating shareable stories and helping customers are more important than new technologies. Kindness and positive experiences generate word-of-mouth.
3) A company gave an elephant live birth coverage generating over a million online viewers and increased zoo visitors by 28%. The shareable story engaged people for months.
How financial services can hit their social media sweetspotsMichael Taggart
The document discusses how financial services companies can effectively use social media. It begins by noting that while many large brands are using platforms like Twitter, YouTube and Facebook, financial services have been slow to adopt social media. It then covers how social media has changed communications by allowing two-way interactions and user generated content. The key aspects financial services should focus on are gaining permission from customers first before promoting products, listening to conversations, building communities, managing crises and creating valuable content to drive word of mouth. The document provides advice on developing a social media strategy including content marketing, community building and crisis management.
Seerc karagiannis - from a tech idea to a global meaningful companySotiris Karagiannis
The document provides advice from a technology mentor on starting and growing a global company from a novel tech idea. It outlines key steps and considerations including validating the problem being solved, developing a value proposition, protecting intellectual property, executing on the idea, generating revenue, and obtaining funding. The mentor emphasizes the importance of passion, risk-taking, customer validation in other countries, and having the right legal support for fundraising. The summary concludes global success may be achieved through ongoing product sales, marketing, funding rounds, and eventually exiting the company.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Social media is not defined by any single platform. It is a new form of communication enabled by emerging technologies, but the concept of sharing information through networks is not new. Social media is about more than just marketing - it impacts an organization's entire strategy, operations, and culture by facilitating conversations between customers, employees, and other stakeholders. While social media allows sharing of content and stories, it requires resources to implement effectively and is not a free channel.
Millennials & Collaborative Innovation Smartees SeminarNatalie Mas
This is the full slidedeck of our Smartees Seminar on Millennials & Collaborative Innovation (23 Oct, 2014) in New York. Presentation by Joeri Van Den Bergh (Gen Y expert and co-founder) and Thomas Troch (Senior Research Manager).
Is social media relevant to small business or is it just confused hype? How can a small business owner make sense of how the social web works? Facts, figures and strategy to help SMEs finally 'get' what the social web really means.
Trends in technology, content, culture and business are facilitating new ways for people to connect with each other and leave a legacy. Brands that help consumers build intimacy through technology, crowdsource help from others, or help craft an online footprint to be remembered by can benefit. However, brands need to consider issues of privacy and how to genuinely help people rather than see them as opportunities for publicity stunts. Anti-advocacy and helping find a balanced relationship with technology are also trends for some brands to consider engaging with if done sincerely.
The document is a manifesto for the magazine "we" (www.we-magazine.net) that aims to discuss how social media is transforming society, culture, and the economy. It argues that the rise of the internet has changed our concept of "we" and enabled more collaborative and participatory models. The magazine will explore examples and ideas that make the world a better place by connecting people and their thoughts from around the globe. It will take an open and inclusive approach dedicated to empowering collective intelligence and cultural diversity.
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
Ideeter is an online platform that aims to be the world's largest free and open ideation community. It allows users to post ideas ("ideets") in response to challenges set by other users. Ideas can be rated by the community, with popular ideas becoming "champions." The founders seek £500k in seed funding for further development and marketing. Key highlights include a low-cost MVP, scalability, and potential multiple revenue streams from sponsorships and licensing. The platform combines the social aspects of Facebook with the searchability of Google to foster idea exchange and engagement among users.
This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
Similar to Belgian Advertising School Workshop (20)
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Why people use and engage with digital content globallyInSites on Stage
This document summarizes research into why people use and engage with digital content globally. It found that segmenting content engagement by "moments" rather than demographics provides more useful insights. Research identified 8 main types of content moments (Inspire, Be in the Know, Find Comfort, etc.). Content formats, topics and motivations vary significantly between these moments. The research also examined differences between countries and found content moments are driven more by human habits than culture. It showed how understanding these moments allows creating aligned content marketing programs that drive stronger brand affinity.
This document discusses different "religions" or strategies for building brands, with each religion outlined as a series of beliefs. The religions covered include Penetration, Conversations, and Relationships.
The Penetration religion focuses on widespread exposure and frequent repetition to drive growth. Its beliefs include penetration being the sole path to growth, retention being an illusion, and treating all customers equally.
The Conversations religion centers around generating discussions to spread awareness. Its beliefs involve conversations driving growth, finding brand advocates, making all activations conversation starters, and creating conversations with purpose.
The Relationships religion emphasizes emotional connections to build loyalty. Its beliefs comprise putting emotions at the core, developing relationships with customers, crafting
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
1. New York I Timisoara I London I Rotterdam I Ghent
www.insites-consulting.com
Nice to meet you, BAS!
Meet InSites Consulting
WIFI: InSitesVisitor
Password: welcome2insites
2. Thanks for being here!
Hakim Zemni, Managing Director InSites Consulting Belgium
I have a passion for media, politics, music & movies.
I am happily married, a proud dad, a mediocre
soccerplayer and a great facebookfriend
I am often described as ‘an opinion on 2 legs’
I love my job because I’m fascinated by the question
“why do people do what they do?”
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni
5. program
Kick-Off
The Consumer Consulting Board (by Tom De Ruyck, Head of CCB’s)
Break
Insights: the age of relevance
Insights: let’s try
Lunch
Co-everything (by Thomas Troch, Research Innovation Manager)
Briefing ‘Cuppa’
Workshop ‘Cuppa’
Break
Pitches ‘Cuppa’
Wrap-up, Briefing Assignment
Finish
6.
7. Founded 1997 as a business school spin-off
Structure Fully independent, 7 managing partners
Growth Average yearly growth +25%
Locations USA I ROM I UK I NL I BE
Team 125 passionate & talented people
Reach Global Consumer & Moderator Network
Clients +35% of 2012 Best Global Brands (Interbrand)
Awards ESOMAR I AMA I ARF I MRS I MOA I AMMA
12. EXPERTISE
Further building on our academic heritage, we
deploy state-of-the-art methods & techniques that
optimally support our vision on how marketing can
make a real difference today. We are one of the
world’s most awarded agencies and our best-
selling management books are a continuous
source of inspiration for our clients and consultants:
www.conversationmanagement.biz
www.howcoolbrandsstayhot.com
We start from a deep understanding of the
challenges of our customers via dedicated sector
teams. In everything we do, we take a consultative
approach.
Smart
13. CREATIVITY
Our genuine interest in how consumers think,
behave and evolve, goes beyond research.
We inspire our clients to engage and collaborate
with consumers in creative ways to shape the
future of their brands.
Our ForwaR&D Lab has kept us ahead of the
curve by developing fresh and powerful methods
over the last 10 years. Through co-creation with
clients and academic partners, we are redefining
the nature of the market research industry.
Cookies
18. We offer a full and integrated suite of
methods, optimally suited to the needs
of your challenges and objectives. We
uniquely focus on digital methods as the
main gateway to connect and
collaborate with consumer, but activate
consumers to integrate and share their
offline experiences with us.
The methods we deploy are all geared
towards making research an engaging
and activating experience. We allow
participants to engage with us anytime,
anywhere, breaking the boundaries of
time and place (online, mobile,
asynchronous discussions).
Digital
Surveys
Online
Group
Discussions
Consumer-led
Ethnography
1on1
Online
Interviews
Social Media
Listening &
Netnography
Engage
METHODSAsynchronous
Synchronous
Individual Group
Research
Communities
Customer Consulting Boards
60. @tomderuyck
Conversations from external stakeholders
Conversationsfrominternalstakeholders Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
99. People no longer have to consume
content like the
artist/producer/management want
them to consume it. They create
playlists and compilations based on
individual songs rather than
complete cd’s.
The brand behind...
@InSites
101. I want to escape the
limitations of my past life
and enjoy the activity of
fantasizing about
alternative identities, lives,
or positions
The brand behind...
@InSites
108. “Men aged 25 to 40 are consuming less beer than 5 years ago”
FACT/TREND (research)
“As I have grown older, I like to display more sophisticated food
and drink tastes. I used to drink it quite regularly but feel that beer
doesn’t offer as many sophisticated options as compared to
wine/spirits”
“When men and women drink together with an evening meal at
home they often share a bottle of wine”
OBSERVATION
CONSUMER INSIGHT
136. 1. Go to YouTube
2. Look for 2 commercials you like
3. Brainstorm about the insight
@InSites
137. 1. Short, sharp sentences work better
2. Needs or frustrations should be as category-specific as
possible
3. Avoid the hard-sell
4. Avoid using absolutes such as ‘always’ or ‘everytime’
5. Don’t patronise or invite the consumer to patronise
others
6. Look for tonal balance (e.g. use of emotional
language)
7. Starting statements with ‘I’ or ‘we’ places yourself in
the shoes of the consumer
8. Aim for single-minded statements
TIPS FOR SUCCESSFUL INSIGHT WRITING
@InSites
139. 139
Background Information
You are the marketing & communications team of Cuppa – a coffee
brand for in-home consumption.
The brand has a rich tradition in fresh ground coffee, but quickly
followed the trend to offer more convenient coffee pads although it has
been hard to offer the same coffee quality.
In many ways the future looks bright for Cuppa :
– In-home coffee consumption is on the rise in BE
– The fresh ground coffee is winning volume over instant coffee which still
dominates the market with a +50% share
However, Cuppa’s market share among 18-30 yr olds has been
declining for a few years now.
Previous qualitative research has indicated that the bitter taste of coffee
is an important barrier for coffee drinking with youngsters.
The monthly brand tracker proves that the Cuppa brand is perceived as
high quality, but rather old-fashioned.
140. 140
Your Challenge
While the Chief Marketing Officer recognizes your team is facing tough
competition from Nespresso and the energy drinks category, he believes
a big marketing push is urgently needed to increase the market share in
the segment of 18-30 yr olds – ‘our consumers of the next 50 years’ as
he puts it.
He is convinced this can work as the most recent coffee industry reports
show that out-of-home coffee consumption is on the rise among 18-30
yr olds.
You have been tasked to come back with:
– A potent insight involving coffee & youngsters
– Potential solutions and actions, campaigns (elements) which
will be presented to the board.
The company is open to any initiatives that might help to attract 18-30 yr
olds but it has to be based on strong insights.
141. 141
Tips & Tricks to uncover insights
Reframe: What would life be without X?
Observe: What do you do? What do others do? Notice something.
WhyWhyWhy: Try and answer 3 times the Why question?
Complete ‘open’ sentences: Without x I feel…, My life with X is…
Read: Analyse online groups & communities
Activate: Use X and see what happens
Deprivate: Stop using X for a period and see what you miss
History: Remember the first time you used X. How was that?
Compete: What are X’s competitor’s doing successfully?
Ask: Talk to users of X and ask them how come they use it?
Safari: Go to a shop that sells X and see what’s out there?
Personify: If X would be a person who would it be?
Compare: If X would be in another category, which brand would it be?
142. 1. Short, sharp sentences work better
2. Needs or frustrations should be as category-specific as
possible
3. Avoid the hard-sell
4. Avoid using absolutes such as ‘always’ or ‘everytime’
5. Don’t patronise or invite the consumer to patronise
others
6. Look for tonal balance (e.g. use of emotional
language)
7. Starting statements with ‘I’ or ‘we’ places yourself in
the shoes of the consumer
8. Aim for single-minded statements
TIPS FOR SUCCESSFUL INSIGHT WRITING
@InSites
144. Thanks for being here!
Hakim Zemni, Managing Director InSites Consulting Belgium
Questions
Feedback
Remarks
Suggestions
More than welcome!
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni