Founder of Social Auto Leads, Matthew Russo, shares how auto dealerships should be using Twitter to find, interact with, and nurture prospective car buyers in their area.

1. Selling to 500,000
Car Buyers on Twitter
Presented by Matthew Russo | Founder of SocialAutoLeads.com

2. Sean V. Bradley

3. Andrew Myers

4. “Alpha Dawg” Jim Ziegler

6. Matthew Russo
SocialAutoLeads.com
@MatthewRusso
@SocialAutoLeads

7. What does ONE DAY
of car shopping look
like on social media?

9. Dripping Faucet
10 drips/minute
14,400 drips/day
347 gallons/year

10. Opportunity on Twitter
for auto dealers
every single day.

11. 7AM

12. My Background
Life comes full circle, back to cars

14. BULX.com
Director of Social Media
and Online Marketing
●
Grew 0-25,000 members
●
Acquired after 9 months
●
Social media was a huge
factor in its success
●

15. Blast Brand
Small, medium and
national businesses
●
Full digital presence
●
Needed social media help
●

16. ChatterJet.com
Any small business to use
●
Articles, tips, and LEADS
●
Geographically-based
●

17. One small problem...
It didn't work.
(At least not like we expected it to.)

18. Social media is
NOT a good fit
for every industry.

19. Ideal candidates for social:
1. Consumer-focused (B2C)
2. Metropolitan areas (Density)
3. High LTV of customer (Value)
4. Products people love (Emotion)

20. B2C + Density + Value + Emotion
=
Auto Dealers

21. 9AM

22. Content is king.
Content
Content is king.
Content is king.
Content is
Content is king.
Content is king.
Content is king.
Content is king.
s king.
Content is king.
Content is king.
Content is k
Content is king.
Content
Content is king.
ontent is king.

23. Content is king...
on SEARCH

24. INTENT is king...
on SOCIAL

25. When consumers
are searching for
an answer
posting lots of optimized
content makes sense,
...but when
consumers are
posting content,
LISTENING should be the
goal of your organization.

26. “Post” Scenario
On the count of 3...

27. “Listening” Scenario
On the count of 3...

28. 11AM

34. “car shopping”

35. 85
127
85
289
475

36. 650
19,500
234,000
per day
per month
per year

37. “car shopping”
is just one phrase.
We monitor 52 others.

39. 1PM

40. #PolarVortex

45. Use social media
to be a UTILITY,
not a pushy
car salesman.

47. “But this won't work for us;
we don't have
enough followers.”

49. 3PM

50. How many of you have
more leads from social media
than you can handle?

51. The goal of social media is to
reach out, stay in touch
and build REAL relationships.

54. #BadDealershipTweets

55. Stop “doing” social media
and be social instead.

56. Results on social media takes:
people,
processes,
patience.

57. Social media is a
LONG TERM play,
not a short-term fling
or a checkbox on a
marketing list.

58. When done properly,
those daily “drips”
turn into gallons of revenue.

59. QUESTIONS?
5PM

60. Download these slides at
SocialAutoLeads.com/IBP
Thank You