This document provides an overview of Starbucks' history and organizational structure. It discusses how Starbucks was founded in 1971 as a coffee bean roaster and has since expanded rapidly through various acquisitions. It also describes key elements of Starbucks' organizational design such as specialization of roles, span of control, departmentalization, and chain of command. Additionally, it presents a SWOT analysis and discusses Starbucks' approach to segmenting, targeting, and positioning its market. The document concludes with Starbucks' mission statement.

1. Presented by:
Hesham Elbaharawy.
Nourhan Akram.
Nourhan Selim.
Presented to:
DR. Heba Samer.

2. History:
In 1971 Starbucks' founded as a Seattle coffee
bean roaster and retailer, the company has expanded
rapidly.
In April 2003, Starbucks completed the purchase of
Seattle's Best Coffee.
In September 2006, rival Dietrich Coffee sell it’s
owned retail stores to Starbucks.

3. History:
In early 2008, Starbucks
started a community website
(My Starbucks Idea).
IN 2009, Starbucks began
beta testing its mobile app for
the Starbucks card.
In January 11, 2011 Starbucks
released its complete mobile
platform.
In September 2014, it was
revealed that Starbucks would
acquire the remaining 60.5
percent stake in Starbuck
Coffee Japan that it does not

4. Organizational design
Elements
1-Specialization:
Jobs at Starbucks are specialized especially at
the retail level.
 Example:
some stores operate with a drive thru windows.
At any given time there will be four employees
working to operate the drive thru window: one to
take orders, one to handle cash, one to work
the espresso machine, and a “floater” who can
fill in where needed.

5. Organizational design
Elements
2-Span of control:
Having district
managers visit from 8-
10 stores and having
the right number of
employees ,a manager
can handle to be the
most productive.

6. Organizational design
Elements
3-Departmentalization:

7. Organizational design
Elements
4-Centralization and Decentralization:

8. Organizational design
Elements
5-Chain of command:
Starbucks organization structure consists of
board members who make decisions with the
CEO. The CEO then discusses plans with their
chiefs in order to implement rules .
6-Formalization:
Starbucks does a great job with formalizing
their jobs through training their employees.

9. :Swot analysis

10. :Strengths
Global Brand Recognition.
 Human resources management .
High quality products .
Diverse product mix .
Customer base loyalty.
Use of technology.

11. :Weaknesses
Expensive products.
Overdependence in the U.S. market .
Culture clash in different markets.
Negative large corporation image.

12. Opportunities:
Expansion into upcoming market.
Technological advances.
Expansion of its product mix.
New distribution channels.
Expansion of retail operations.

13. Threats:
Developed countries’ economies.
Increased competition.
Changing consumer tastes and
preferences.
Price instability in the coffee market.
Market saturation in developed
economies .

14. Segmenting ,Targeting and
Positioning
Segmentation:
 Demographic segmentation (markets by age, gender,
income, ethnic background, and family life cycle).
 Geographic segmentation (markets by region of a
country or the world, market size, market density, or
climate).
Target Marketing for young adults (aged 18-24 )
Starbucks target this group through the growth of
technology and innovative ideas.
Market Positioning Starbucks has positioned

15. Mission:
To inspire and nurture the human spirit
– one person, one cup and one
neighborhood at a time.

16. Existing Components of Mission
Statement:

17. :Missing Components of Mission
Statement

18. Starbucks is a Multinational Corporation
which has several stores located in
different countries,
It uses polycentric approach stuffed with
host country nationals.