An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Starbuck's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Starbuck's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
As the focal point in the United Nations system for investment
and technology, and building on 30 years of experience in these
areas, UNCTAD, through the Division on Investment and Enterprise
(DIAE), promotes understanding of key issues, particularly matters
related to foreign direct investment (FDI). DIAE assists developing
countries in attracting and benefiting from FDI by building their
productive capacities, enhancing their international competitiveness
and raising awareness about the relationship between investment
and sustainable development. The emphasis is on an integrated
policy approach to investment and enterprise development.
The term “country” as used in this study also refers, as
appropriate, to territories or areas. The designations employed and
the presentation of the material do not imply the expression of any
opinion whatsoever on the part of the Secretariat of the United
Nations concerning the legal status of any country, territory, city or
area or of its authorities, or concerning the delimitation of its
frontiers or boundaries. In addition, the designations of country
groups are intended solely for statistical or analytical convenience
and do not necessarily express a judgment about the stage of
development reached by a particular country or area in the
development process.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
Presentation on Starbucks Marketing StrategySuman Kumari
Explore the intricacies of Starbucks' innovative marketing strategy in this captivating presentation. Discover how Starbucks leverages branding, digital marketing, customer engagement, and sustainable practices to maintain its position as a global leader in the coffee industry. Gain valuable insights into their successful campaigns and strategic initiatives that continue to drive growth and consumer loyalty. Dive into the world of Starbucks and uncover the secrets behind their unparalleled marketing success.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
2. History of Starbucks
> Started in the 1970s as a small chain in Seattle, Washington.
> Starbucks grown widely in just two decades.
> And now one of the largest international power house.
3. Howard Shultz &
his friend
Very 1st coffee shop of
Starbucks
In the image Howard Shultz
and his friends .
4. Mission Statement
1990 – October 2008
• Establish Starbucks as the premier purveyor of the finest coffee in the
world while maintaining our uncompromising principles as we grow.
5. Starbucks Coffee’s Vision
Statement
• Starbucks Coffee does not readily present its vision statement.
However, a careful reading of the company’s website reveals
that its vision statement is “to establish Starbucks as the
premier purveyor of the finest coffee in the world while
maintaining our uncompromising principles while we grow.”
This vision statement has the following components relevant to
Starbucks:
• Premier purveyance
• Finest coffee in the world
• Uncompromising principles
• Growth
6. Starbucks' goals and objectives?
• Starbucks has developed a mission statement that includes cultural
development, innovation, high performance and accountability as elements
of the company's values. The corporate mission statement defines the
company's goals.
• Starbucks' mission is "to inspire and nurture the human spirit – one person,
one cup and one neighborhood at a time." The company aims to meet this
goal through the development of a culture that embraces acceptance and is
supportive of personal growth. As stated in the company's values, personal
growth occurs through challenge and grows the company as well. This goal
of acceptance extends into the company's diversity and accessibility policies.
Starbucks
7. Mission Statement
• “To inspire and nurture the human spirit – one person, one cup and one
neighbourhood at a time.”
• This is done through their commitment to the following principles:
1) Coffee
2) Partners
3) Customers
4) Stores
5) Neighbourhoods
6) Shareholders
(Starbucks Mission, 2012)
8. Company Profile
• Starbucks’s logo is inspired by the sea featuring a twin-tailed siren from Greek
mythology.
• Our Coffee: Believes in serving the best coffee possible - goal is to grow our coffee
under the highest standards of quality using ethical sourcing practices- our coffee
buyers personally travel to coffee farms in Latin America, Africa and Asia to select the
highest quality arabica beans.
• Our Stores: Perfect place for meeting friends and family or enjoying a quiet moment
alone with a book
9. • Our Partners: Our employees, who we call partners, are at the heart of the
Starbucks Experience- our store partners are committed to coffee knowledge,
product expertise and customer service.
• Our Products:
1) Coffee: More than 30 blends and single-origin premium Arabica coffees.
2) Handcrafted beverages: Fresh-brewed coffee, hot and iced espresso beverages,
coffee and non-coffee blended beverages, Vivanno smoothies and Tazo teas.
3) Merchandise: Coffee and tea brewing equipment, mugs and accessories,
packaged goods, music, books and gift items.
4) Fresh Food: Baked-pastries, sandwiches, salad, oatmeal, fruit-cups.
10. Corporate Social Responsibility
• Ethical sourcing: To develop strong, long-term relationships with farmers to
ensure that we buy the high-quality coffee our customers expect. By 2015, our
coffee will be grown using ethical trading and responsible growing practices.
• Environmental Stewardship: By 2015, 100% of our cups will be reusable or
recyclable and reduce our environmental footprint through energy and water
conservation, recycling and green conservation.
11. • Community Involvement: We believe in being involved in the communities we
are part of-bringing people together, inspiring change and making a difference
in peoples’ lives.
• By 2015, we plan to contribute one million volunteers hours each year to our
communities.
• Website: www.starbucks.com
12. Organizational Structure
• Basic Structure: Around the country, district managers oversee regional
groupings of stores who report directly to the Starbucks Corporation. At each
store, a store manager acts as the chief and under him are a collection of shift
supervisors who act as managers on duty when the store manager is out. Below
the shift supervisors are the rest of the employees, referred to as baristas.
• Licensed Stores: Starbucks does not operate under a franchise system but they
do license storefronts. Licensed stores are common in grocery stores,
bookstores or any other site where the Starbucks is not a stand-alone building
and are still controlled by Starbucks Corporation and must adhere to the same
guidelines. All items sold at licensed stores, including foods, must be approved
by Starbucks corporate offices. Starbucks maintains this control in an attempt
to protect the company name and ensure that it remains one that is associated
with quality.
13. • Partners: While Starbucks workers also have more specific titles, including
barista and shift supervisor, the Starbucks corporation has long referred to their
workers as "partners." This term is intended to make clear how integral
Starbucks employees are to the company's success.
• Responsibility: Starbucks aims to work ethically with all of its suppliers, offering
the providers of their fine Arabica coffees fair value for the beans they work so
hard to grow. The company also practices environmental friendliness, choosing
eco-friendly options whenever possible.
14. Organizational Culture
• We strive to create a culture that values and respect diversity and inclusion.
• We expect to be a leader in diversity and inclusion, from our partners in the field to our senior
leadership teams.
• We expect that all leaders within Starbucks practice a behaviour that demonstrates inclusion.
• The goals of the Diversity and Inclusion team include building a diverse workforce, increasing cultural
competencies, shaping a culture of inclusion and developing a diverse network of suppliers.
16. Strategies
• Maximize market penetration
• Provide a relaxing social atmosphere
• Offer high-quality products
• Encourages a great working environment
• Achieve profitability
17. Strengths Weaknesses
1.Sound financial records
2.No. 1 brand in coffeehouse segment
valued at $4 billion
3.Starbucks experience
4.Largest coffeehouse chain in the world
5.Employee management
1.Coffee beans price is the major influence
over firm’s profits
2.Product pricing
3.Negative publicity
Opportunities Threats
1.Extend supplier range
2.Expansion to emerging economies
3.Increase product offerings
4.Expansion of retail operations
1.Rising prices of coffee beans and dairy products
2.Trademark infringements
3.Increased competition from local cafes and
specialization of other coffeehouse chains
4.Saturated markets in the developed economies
5.Supply disruptions
SWOT Analysis
24. Price
• Starbucks offer Affordability to its customers.
• At the same time an never forgettable experience.
• They created an Environment in which wealthy & poor should enjoy the cup
of coffee.
25. Placement
• Starbucks stores are located around the world.
• Which is helping its target customer to reach it.
• Starbucks have large network then Mccafe of Mcdonalds.
26. Promotion
• Starbucks is not only using Marketing Concept while Marketing.
• It is using Societal Marketing.
• Which is helping the society to develop.
• For Example
• Starbucks in U.S.A is working with NGOs to help the country in
the time of disaster.
• i-e creating positive image in the eyes of society.