This document provides an overview of Starbucks' past, present, and future strategies. It discusses how Starbucks grew from 55 stores in 1989 to over 15,000 stores today. It analyzes Starbucks' competitive environment, products/services, financial performance, strategies for differentiation, and plans to address issues like high prices and maintaining quality control. The document aims to assess Starbucks' business model and identify opportunities for continued growth and strengthening its brand reputation.
Starbucks Case Study : Building Sustainable Supply ChainRiri Kusumarani
This presentation is made by my classmates for Supply Chain Class. Discussion focus on C.A.F.E strategy used by Starbucks. Sustainable supply chain is one of the key issue especially about ethical coffee trade.
Starbucks Case Study : Building Sustainable Supply ChainRiri Kusumarani
This presentation is made by my classmates for Supply Chain Class. Discussion focus on C.A.F.E strategy used by Starbucks. Sustainable supply chain is one of the key issue especially about ethical coffee trade.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
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This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
Identified 3 global companies with over $500 million in revenue whom all have different Customer Relations Management (CRM) systems. Evalulated the benefits of each company's CRM.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
Identified 3 global companies with over $500 million in revenue whom all have different Customer Relations Management (CRM) systems. Evalulated the benefits of each company's CRM.
Strategy Part 1NameDateInstructorStarbuck Corporation co.docxflorriezhamphrey3065
Strategy Part 1
Name
Date
Instructor
Starbuck Corporation competitive advantage
Starbuck Corporation is a multinational company leading in coffee outlets worldwide by providing hot and cold beverages as well as snacks in their restaurants in different locations in the world. For the company to survive in the market, it must establish some strategies that will enable it to gain a competitive advantage over its competitors. This starts by carefully screening the market environment to determine its internal and external environment. The following are the analysis of the environment of Starbuck Company.
Internal Environment
The internal environment is made up of all factors that a company can control (Sekhar, 2009). They include the strengths and weaknesses of a company toward its competitive strategies to gain competitive advantage. By use of the resource based view, which categorizes a company’s base for competitive advantage into the types of resources a company owns, the resources that determine the strengths and weaknesses of the company are categorized into tangible and intangible resources as well as the company’s core competence (Varbanova, 2013).
Tangible resources
Starbuck Company has maintained a strong financial position and strong asset base in the last decades. This gives the company an opportunity to utilize opportunities in the market more effectively than its competitors. The strong asset base that includes the equipment and reserves in the company increases its capital access.
Intangible resources
Starbuck Corporation has a large workforce of 200,000 employees who gives the company advantage in terms of innovation. The size and diversity of the workforce make it easy or new idea generation and ways of operations. Therefore, the company increases its innovation in meeting the needs of its customer and in dealing with challenges arising in the company. However, the large workforce puts the company at risk of issues such as industrial strikes which are threats to a company. Also, Starbuck Company has worldwide recognition for its coffee quality, which makes it easy to market itself due to the product’s popularity. The company easily expands into new markets and grows without necessarily investing a lot in advertisements.
Core competencies
Starbuck has great ability to deliver high-quality products to various customers by ensuring their availability and locations accessibility. The company’s large scale operations ensure that customers get a guarantee of high-quality products by buying them at premium prices. The company is also committed to social responsibilities by ensuring that the strategy it develops favors the farmers’ profitability from sale of the role materials to the company.
External environment
These are the factors that are beyond the company’s control. Using the PEST model to evaluate the external environment, the following is Starbuck’s company external environment. A political environment that comprises of al.
Presentation #1 – Discussion Questions (each question must be an.docxChantellPantoja184
Presentation #1 – Discussion Questions (each question must be answered in at least two paragraphs each)
1. Consider complementary businesses and products and industry convergence. Are there times when attempting to be “all things to every customer” isn’t beneficial to the company or conducive to growth? Or should a company always try and expand offerings and services? Explain your reasoning.
2. How has the internet changed Best Buy? How has Amazon changed the way the industry approaches online sales?
3. The consumer electronics industry when analyzed through Porters Five Forces Model made the assumption that the online retailer, is not a substitute, but a competitor (i.e. Amazon to Best Buy), since Best Buy offers e-retailing now. Do you agree? Can you identify any other potential substitutes to this industry or will we have to wait for the next technological (product or service) advancement for a true substitute?
Presentation #2 – Discussion Questions (each question must be answered in at least two paragraphs each)
1. Through online retailers and large department stores, the consumer electronics industry has become more commoditized and price-driven. What room is there for smaller service-based stores in this industry?
2. The threat of online superstores such as Amazon threatens Best Buy’s strategic positioning. Could Amazon being solely online offer a comparative advantage to Best Buy?
3. Best Buy has hundreds of stores, showrooms, a very knowledgeable sales team, and price matching. What do you think is stopping them from gaining market share from Amazon?
Case 2: Best Buy
Best Buy – Expert Service. Unbeatable Price.
Best Buy was founded by Richard Schulze in 1966 as Sound of Music.
The company changed it’s name to Best Buy in 1983.
Best Buy became a publically traded company in 1987
Best Buy has more than 1,400 locations and employs more than 125,000 people.
Best Buy had revenue of more than $40 billion in 2015
Case Overview
The Best Buy case outlines a turn-around strategy specific to Best Buy in the dynamic industry of consumer electronics.
This case will look at Best Buy’s competitive advantage and strategic positioning in the market and how these events have affected Best Buy’s recent performance.
We will analyze the rivalry among Best Buy’s competitors in the consumer electronics industry including Amazon and Walmart.
Competitive structure of the industry will be discussed including industry dynamics, industry convergence and the consumer electronics industry life cycle.
A strategic group map for the consumer electronics retailing industry has been plotted for this case. Included are details of how industry forces affect strategic groups differently in areas including profitability.
Competitive Advantage
Best Buy’s “Renew Blue” strategy focused on leadership, customers, employees, and differentiating products. Through this, they were able to gain a competitive advantage in 4 areas.
Business model
attr.
Starbucks India or it can be called as Tatabucks. As Starbucks Corporation and Tata Global Beverages announced 50:50 joint venture called Tata Starbucks Ltd. in January 2012 which operate and own outlets branded Starbucks “A Tata Alliance”. An agreement was also signed between Starbucks and Tata coffee that coffee would 100% locally sourced and roasted
Agenda
Overview
Problem Statements
Strategic Options
Strategy Recommendations
VRIN Framework
Specific Plans
Conclusion
*roastery @ new york
Recommendation - talk about chosen one last
Overview
About SBUX
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Mission)
“To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” (Vision)
The Four Pillars of SBUX (Strategy)
Offering ‘third-place’ experience
Selling coffee of the highest quality
International market expansion with the focus on emerging economies
Integrating technology into various business processes
About SBUX
Founded by three partners who attended USF
March 31st 1971 - First Sbux @ Seattle, Washington
1996 - First abroad location @ Tokyo, Japan
Jerry Baldwin, Zev Siegl, Gordon Bowker
As of Now
6 continents, 78 countries
29,000+ locations
14,606 stores in the United States
14, 718 international stores
Currently, Starbucks has 59% market in the coffee industry
Conflicts @ SBUX
Problem Statement #1
California Judge rule Starbucks have failed to prove significant health risk with their procedure of roasting coffee which can lead to major financial risks.
Cancer Warning Signs
Proposition 65 - requires coffee retailers to warn customers about chemical
Acrylamide - chemical produced after roasting coffee beans - high doses can cause cancer
Failure to warn = Fines up to millions $
WHY NOT?
Not specific (other companies involved)
Minor Issue
Common
Lots of places and items has warning signs but are ignored
Loyal customers aren’t phased
“A cancer warning would be annoying but wouldn’t stop me from treating myself to three lattes a week.” -Darlington Ibekwe, Lawyer in LA
WHY NOT? = why didn’t the group choose this problem statement to focus on
Problem Statement #2
Starbucks fail to recognize the small, local businesses that provides low-cost, but high quality products thus competing against the corporation.
Mom & Pop Competition
They can offer lower coffee price and provide similar coffee drinks
They have local support
Some coffee shops has more variety (Iron Horse - coffee cocktail)
WHY NOT?
Not ALL mom & pops has cheap prices
Convenience is huge factor for Sbux
Pricing
Time (24 hour stores)
Multiple locations
Iron Horse Coffee Bar @
Maiden Lane, SF downtown
*pricing few cents more than Sbux
Alex
Problem Statement #3
While fulfilling the 4th pillar (technology integration), Starbucks failed to pay close attention to the other three pillars resulting in a decline in customer loyalty.
Technological Aspects
Mobile & Online Pay
Bottleneck - customers orders multiple drinks
Slow down service
Long lines discourages incoming customers
Third-Party Delivery
UberEats & Postmates adds on to the traffic
Increased traffic means longer waits for non-online customers
Alex
Chosen: Technological Aspects
Why?
Hits ALL FO.
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Case study Solution on Starbuck’s Company
1. Case Study: Starbuck’s Past
Present & Future
PRESENTED BY:
NAHID HOSSEN
ID: UGO1-37-14-083
Prepared for: Fabiha Enam
Assistant professor
State University of Bangladesh
2. Introduction of Starbucks
Company started in 1971 in Seattle, Washington
Grew from 55 stores in 1989 to over 15,000 stores today
Products sold include:
- beverages - pastries
- whole coffee beans - coffee related retail items
4. Starbuck’s Competitive Analysis
Market Structure
Monopolistic Competition
Competitive Activity
Many companies are in the market and competition is fierce
Competitors use location, product mix, and store atmosphere differentiation to
establish market niche
Industry Costs and Capital Structure
Low to moderate costs for each location
Major start-up expenditures are property and equipment
Major operating costs are labor and cost of sales
5. PEST Analysis for Starbuck’s
Political Influences
State & Local government controls
Economic Influences
Changes in disposable income could influence purchase levels
Social Influences
Consumer preferences could shift from coffee to other beverages
Technological Influences
Use of technology can improve operational efficiencies
6. CSR strategy for Starbucks
Major contributor to CARE since ’91’
Financial support to community literacy
organizations
Green Store Task Force
10 cent discount to customers bringing their own mugs
Coffee grounds given as soil amendments
8. Financial Analysis
Solvency
• Not extremely liquid but
capability in Financing short-
term debt will not be a problem
Profitability
• Profitable
•Below industry standards
•Declining in 2008 due to higher
operating costs
Financial
Leverage
•Initially the company was
financed majorly by equity
capital later over the years it
accepted debt majorly long
term
•Has ability to cover debt
9. LIQUIDITY RATIOS
YEAR 2008 2007 2006 2005 2004
CURRENT
ASSESTS
1,748.0 1,696.49 1,529.79 1,209.33 1,350.9
CURRENT
LIABILITY
2,189.7 2,155.57 1,935.62 1,227.0 746.26
CURRENT
RATIO
0 .8 0.79 0.79 0.99 1.81
LEVERAGE
YEAR 2008 2007 2006 2005 2004
DEBTS
3181.7 3,059.76 2,200.44 1,423.43 916.33
EQUITY
CAPITAL
2490.9 2,284.12 2,228.51 2,090.26 2,470.21
DEBT –
EQUITY
RATIO
1.28 1.34 0.99 0.68 0.37
11. GROWTH RATES %
STARBUCKS INDUSTRY S&P 500
Sales (5-Year
Annual Avg.)
20.57 18.96 12.90
Net Income (5-
Year Annual
Avg.)
3.52 9.23 15.13
Dividends (5-
Year Annual
Avg.)
NA NA 11.79
Company Industry S&P 500
5Yr Gross
Margin (5-Year
Avg.)
23.0 29.6 39.4
5Yr Net Profit
Margin (5-Year
Avg.)
6.3 8.9 11.5
Profit Margins %
12. STRATEGIES FOR NEXT FISCAL
Better operational excellence at the store level
More meaningful innovation to continue to differentiate the store
experience
Increased efficiencies and effectiveness in the general and administrative
infrastructure, to become more capable of navigating through the fluctuations
in the external environment.
13.
14.
15. Product Differentiation
Products: Coffee, beans, pastries, equipment, mugs,
containers, accessories, music CDs
“Everything matters” store ambience
Retention of coffee aroma
City specific mugs and t-shirts
Season special coffees, rare exotic coffees,
handcrafted beverages etc
Custom drinks and customer attention
16. Customer Willingness to PayCustomer Willingness to Pay
Starbucks charged coffee
at slightly higher rates
Location
Ambience (Everything
matters), seating, comfort
and convenience
COFFEE centered theme
Wi-Fi … more value, more
time, more business
17. New Products and Places
Music CDs
The Starbucks card
The Duet to Visa card
Wi-Fi internet
Starbucks coffee in supermarkets (in Flavor lock packaging)
Airports, Universities, airlines, equipment in hotel rooms,
business offices
Mail order sales
Amazon.com and other websites
18. Causes of the Problem
High Prices – Low Quality
Starbucks has always tried to maintain it’s price-point , with only a
minimal improvement in product quality.
Negative Image
Starbucks has a large number of negatives in my mind these days. We
also find out the customer of Starbucks has dissatisfaction on the size
of cup what they are serving for their beverage.
Poor Quality Control
Starbucks core coffee quality has also suffered, in a number of obvious
ways.
19. Potential solution for the problems
Solution for the High Price and Low Quality
In this condition if the Starbucks want to keep their Brand image good
they have to maintain product price on the basis of the product quality.
Solution for the Negative Image
The Starbucks should do an analysis on their loyal customer and the
potential customers about their beverage CUP size.
Solution for Poor Quality Control
Starbucks is a very renound in coffee Brand, so if the Starbuck do not
maintain their products taste for every time, that is not reputable for a
giant coffee Brad like Starbuck.