A free version of Starbucks Corporation SWOT analysis 2016. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/starbucks-swot-analysis.html
Starbucks is one of the largest chains of coffee shops in the world. There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal” strategy to gain entrance into new markets. However, such enthusiasm cannot be counted on indefinitely; other strategies are always in the works. Over time Starbucks has been able to acquire a solid brand reputation and has a world renowned company logo. There have been some distinguished controllable and uncontrollable elements Starbucks has encountered when entering global markets. The strategies of any company’s goals are vital to its success. This is one area Starbucks has excelled in, just as McDonald’s has in recent years. Starbucks has paralleled its branding with the actions found at any Starbucks across the world. They have an excellent company vision, which they stick to, which in turn assists their brand image. Starbucks’ image has been achieved not only through this and their massive global entrance, but through their ability to provide honest quality service. In recent years there was a time that Starbucks saw the opportunity to go global and jumped on it.
Starbucks is one of the largest chains of coffee shops in the world. There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee, lattes, espressos, and café style drinks. The company intended to reach a specific target audience, but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal” strategy to gain entrance into new markets. However, such enthusiasm cannot be counted on indefinitely; other strategies are always in the works. Over time Starbucks has been able to acquire a solid brand reputation and has a world renowned company logo. There have been some distinguished controllable and uncontrollable elements Starbucks has encountered when entering global markets. The strategies of any company’s goals are vital to its success. This is one area Starbucks has excelled in, just as McDonald’s has in recent years. Starbucks has paralleled its branding with the actions found at any Starbucks across the world. They have an excellent company vision, which they stick to, which in turn assists their brand image. Starbucks’ image has been achieved not only through this and their massive global entrance, but through their ability to provide honest quality service. In recent years there was a time that Starbucks saw the opportunity to go global and jumped on it.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
This Starbucks SWOT analysis reveals how the largest coffee chain in the world uses its competitive advantages to continue growing so successfully all over the world.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Starbucks has experienced a significant growth over the last few years and this trend should continue in the near future.
The company still has lots of growth potential in new and current markets. The combination of all Starbucks’ strengths will allow the company to successfully compete with rivals and grow fast.
Starbucks should further strengthen its digital capabilities, operating efficiency and maintain the current quality of ‘Starbucks experience’. All of these strengths will help the company in the future.
As for the weaknesses, few of them can significantly damage company or its sales. Starbucks should diversify geographically and expand in Europe. Product diversification would also help to increase the revenue and eliminate strong dependence on coffee sales.
Opportunities are well-known for Starbucks and the company already pursues some of them. Starbucks should really put efforts in becoming more of a dining place than just a coffee shop. That would open new opportunities and growth for the company.
Threats do not pose immediate danger for Starbucks. The company uses various contracts and other agreements to shield against the volatile prices of coffee beans. Other threats can be easily eliminated in the future.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
This Starbucks SWOT analysis reveals how the largest coffee chain in the world uses its competitive advantages to continue growing so successfully all over the world.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Starbucks has experienced a significant growth over the last few years and this trend should continue in the near future.
The company still has lots of growth potential in new and current markets. The combination of all Starbucks’ strengths will allow the company to successfully compete with rivals and grow fast.
Starbucks should further strengthen its digital capabilities, operating efficiency and maintain the current quality of ‘Starbucks experience’. All of these strengths will help the company in the future.
As for the weaknesses, few of them can significantly damage company or its sales. Starbucks should diversify geographically and expand in Europe. Product diversification would also help to increase the revenue and eliminate strong dependence on coffee sales.
Opportunities are well-known for Starbucks and the company already pursues some of them. Starbucks should really put efforts in becoming more of a dining place than just a coffee shop. That would open new opportunities and growth for the company.
Threats do not pose immediate danger for Starbucks. The company uses various contracts and other agreements to shield against the volatile prices of coffee beans. Other threats can be easily eliminated in the future.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
A free version of The Coca Cola Company SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html
A free version of McDonald's Corporation SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
This work intends to create a strategic management report of Starbucks Corporation, passing through the competitive analysis to identify the major problem and give recommendations.
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docxnormanibarber20063
Introduction
Team 9 Consulting will be working with Coca-Cola to develop an analysis of their marketing strategies. We’ll discuss various facets of the industry and the company and provide a recommendation for their marketing department.
The specific product line that we will be focusing on in our marketing plan is on the Coca-Cola brand drink itself, or Classic Coke. Coca-Cola does have many varieties of Coke, such as Coca-Cola Life, Diet Coke, and Coke Zero that will be touched on throughout this report as well.
Market Profile
Coca-Cola (NYSE: KO) is the world's largest beverage company with over 500 brands and 3,900 beverage choices (Coca-Cola, 2017). They aim to continue their growth and “refresh the world” by starting within and making the company a better, more sustainable one. Their main competitors in the beverage industry are Pepsi and Dr Pepper Snapple Inc. (Reference.com, 2017)
Coca-Cola has strong values that guide their business philosophy: Coke supports ideas such as family, togetherness, happiness, and community. This is strongly reflected in their company vision statements.
Mission Statement (Coca-Cola, 2017):
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
· To refresh the world...
· To inspire moments of optimism and happiness...
· To create value and make a difference.
Coca-Cola mainly manufactures and sells Carbonated Soft Drinks (CSDs). As of December 2016 Coca-Cola led the CSD sector with a market share of 40.7% which resulted in approximate sales of $18,630.8 million (Mintel, 2017).
The CSD market is a multi-billion dollar industry seeing approximately $36 billion dollars in revenues each year (Stivaros, 2016). The industry has been in decline in recent years, with CSD sales forecasted to continue falling. The graphic below (Mintel, 2017) illustrates this decline.
Growth Strategy
Coca-Cola has two main growth strategies: strategic initiatives and product development.
Strategic initiatives:
James Quincey, President and COO of Coca Cola, has spoken recently about Coca-Cola’s growth strategy (Bailey, 2016), which is based on the following five initiatives to restore momentum and transform the business: focus on productivity, streamline organization, make disciplined investments, adapt a segmented approach to driving revenue, and focus on its core business model.
Coca-Cola’s business approach of segmenting its operations, such as outsourcing all of their bottling to partners (Coca-Cola, 2017), helps them keep costs low and increase their overall profits.
Product Development:
During a conference call during their 3rd Quarter in 2016 (Bailey, 2016) their Chief Operating Officer noted the following strategies:
· Expanding their sugar free range of sodas
· Working on reformulating existing products to contain less sugar
· Packing their soda in smaller containers
· Expanding their range.
Joint Venture Analysis - Entering into the Chinese MarketRobert Au
This report takes the perspective of an Australian company, Carlton & United Breweries (CUB), and provides an analysis
and evaluation of the profitability of prospective opportunities for the international expansion of CUB into China.
It explores the company's own performance and success factors, and measures itself against the target market in order to assess the viability of entry, as well as propose a recommendation of potential entry modes and strategic timeline for implementation.
This Walmart SWOT analysis reveals how the largest company in the world uses its competitive advantages to dominate and successfully grow in the retail industry.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Walmart has become the world’s largest company by revenue for a few reasons. First, it used cost leadership strategy and executed it brilliantly. Second, it operated in the world’s richest economy, which enabled Walmart to grow fast and successfully.
At the moment, most of Walmart’s strengths come from the huge company’s size. These strengths, such as market power over suppliers and competitors, well developed distribution system and large merchandise selection, will help the company to stay the largest retailer, at least the largest brick-and-mortar retailer, for quite some time. Nonetheless, the company has to find other strengths if it wants to grow faster and be able to compete with Amazon.com in e-commerce.
As for the weaknesses, Walmart should improve its brand image, employment and business practices. That would most likely result in more productive employees, happier customers and eventually in higher sales.
Walmart will continue to dwarf the U.S. retail industry and will grow internationally, at least for the next 5-10 years.
This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate digital advertising industry.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Alphabet’s Google is one of the most successful global companies for a reason. Its success lies in the company’s innovative culture, acquisition capabilities and product ecosystem. The company should further strengthen its product ecosystem either by developing it inside or by acquiring new businesses. Google has one of the widest software ecosystems in the world and should focus on expanding it. The company has no reason to make significant investments into hardware product ecosystem as its already dominated by other technology companies, like Apple, Samsung and Amazon.
As for the weaknesses, Google should diversify its revenue stream and aim to earn more from software subscriptions, especially YouTube. Alphabet should also diversify from Google, which brings in over 99% of Alphabet’s revenue, by venturing into different industries such as healthcare.
There are many opportunities both Alphabet and Google could venture in. Alphabet should focus on healthcare device market, while Google should pursue the most lucrative software, edge computing, and machine learning market opportunities.
The threats are all well known for Google and the company is prepared to mitigate them or even eliminate them if they’ll threaten the business more seriously.
A free version of Wal-Mart Stores, Inc. SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
A free version of Apple Inc. SWOT analysis 2016. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html
A free version of Googel Inc. SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
2. SLIDE | 2
ABOUT STARBUCKS
Name Starbucks Corporation
Logo
Industries served Restaurants (Coffeehouses)
Geographic areas served Worldwide (23,043 coffeehouses in more than 68 countries)
Headquarters Seattle, Washington, United States
Current CEO Howard Schultz
Revenue US$19.163 billion (2015) increased 16.5% over US$16.448 billion (2014)
Profit US$2.757 billion (2015) increased 33.3% over US$2.068 billion (2014)
Employees 238,000 (2015)
Main Competitors
Caribou Coffee Company, Costa Coffee, Dunkin' Brands Group, Inc., Green Mountain
Green Mountain Coffee Roasters, McDonald's Corporation, Nestlé S.A. and many other
and many other restaurant chains and coffeehouses.
3. Starbucks Corporation business overview from the company’s financial
report:
“Starbucks is the premier roaster, marketer and retailer of specialty
in 68 countries. We purchase and roast high-quality coffees that we sell,
coffee, tea and other beverages and a variety of fresh food items,
stores. We also sell a variety of coffee and tea products and license our
channels such as licensed stores, grocery and national foodservice
flagship Starbucks Coffee brand, we also sell goods and services under
Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and
SLIDE | 3
BUSINESS DESCRIPTION (1/2)
“
”
4. “In addition, by leveraging the experience gained through our traditional store model, we continue
to offer consumers new coffee and other products in a variety of forms, across new categories,
and through diverse channels. We also believe our Starbucks Global Responsibility strategy,
commitments related to ethically sourcing high-quality coffee and contributing positively to the
communities we do business in, and being an employer of choice are contributors to our
objective.
We are continuing the expansion of our various store formats, including Drive Thru and express
stores, to provide a greater degree of access and convenience for our customers.”[1]
SLIDE | 4
BUSINESS DESCRIPTION (2/2)
“ ”
“Our objective is to maintain Starbucks standing as one of the most recognized and respected
brands in the world.”
5. 1. Operating efficiency and strong growth leading to superior financial
performance
SLIDE | 5
STRENGTHS
S W
O T
2015 was one of the best financial years in Starbucks’
history
Figure 1. Starbucks’ consolidated revenue 2011-2015
11.7 13.3 14.9 16.4 19.2
9.3
13.5
12.0
10.6
16.5
0
2
4
6
8
10
12
14
16
18
20
0
2
4
6
8
10
12
14
16
18
2011 2012 2013 2014 2015
Revenue (in US$ billions) Growth %
Source: Starbucks’ financial
report[1]
Figure 2. Starbucks’ consolidated profit 2011-2015
1.25 1.38 1.72 2.07 2.76
31.7
11
24.4
20.1
33.3
0
0.5
1
1.5
2
2.5
3
2011 2012 2013 2014 2015
0
5
10
15
20
25
30
35
Revenue (in US$ billions) Growth %
Source: Starbucks’ financial report[1] (2013 profits do not include a
pre-tax charge of US$1.713 billion)
6. SLIDE | 6
STRENGTHS
S W
O T
Figure 3. Starbucks’ assets and long-term debt
7.36
8.22
11.52
10.75
12.45
0.55 0.55
1.30
2.05 2.35
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
2011 2012 2013 2014 2015
Assets (in US$ billions) Debt (in US$ billions)
Source: Starbucks’ financial report[1]
Figure 4. Starbucks’ consolidated store count
17,003 18,066 19,767 21,366 23,043
0
5,000
10,000
15,000
20,000
25,000
2011 2012 2013 2014 2015
Source: Starbucks’ financial report[1]
7. 1. Overdependence on revenue from the Americas segment
SLIDE | 7
WEAKNESSES
S W
O T
U.S. is the most important
market for the company,
generating over
US$14.124 billion in sales
or more than 73.7% of its
total revenue. Americas
69%
CAP
13%
Channel
Developmen
t
9%
EMEA
6%
Other
3%
Figure 9. Starbucks’ sources of revenue by operating segment
Source: Starbucks’ financial report [1]
8. 1. Growing ready-to-drink (RTD) tea market with many smaller brands that can be
easily acquired
SLIDE | 8
OPPORTUNITIES
S W
O T
2012 2013 2014 2015
Ready-to-Drink Tea 4.90% 0.40% 3.70% 6.10%
Whole Beverage Market 1.0% -0.10% 2.20% 2.80%
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
Figure 9. RTD tea growth compared to the whole liquid beverage market growth in the U.S.
Source: Beverage Marketing Corporation[18][19][20][21]
• Market for healthy
beverages is increasing;
• Starbucks has capabilities
and the right partnerships
to develop and sell its own
RTD teas;
• There’re many independent
small brands in RTD tea
market that could be
acquired.
9. 1. The price of coffee beans could significantly rise due to major weather disasters
SLIDE | 9
THREATS
S W
O T
Starbucks profit margins
are dependent, to some
extent, on the price of
coffee beans, which over
the past several years has
been very volatile.
Figure 16. The price of coffee beans 2005-2015
Source: Nasdaq[25]
10. 1. Starbucks Corporation (2015). Form 10-K for the Fiscal Year Ended September 27, 2015. Available at:
http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-sec Accessed April 27, 2016
2. Dunkin’ Donuts (2015). Dunkin’ Donuts Announces Expansion Plans in China with Signing of Largest Development Agreement in Company
History. Available at: http://news.dunkindonuts.com/news/dunkin-donuts-announces-expansion-plans-in-china-with-signing-of-largest-
development-agreement-in-company-history Accessed April 27, 2016
3. Whitbread PLC (2015). Annual Report and Accounts 2014/15. Available at:
https://www.whitbread.co.uk/content/dam/whitbread/download_centre/reports_and_results/2015/Interactive-Annual-Report-2015.pdf
Accessed April 27, 2016
4. Burkitt, L. (2015). McDonald’s Aims to Sell Taiwan Stores, Expand China Franchise Business. Available at:
http://www.wsj.com/articles/mcdonalds-aims-to-sell-taiwan-stores-expand-china-franchise-business-1435219854 Accessed April 27, 2016
5. Starbucks (2016). Quality. Available at: http://quality.starbucks.com/quality Accessed April 27, 2016
6. Starbucks (2016). Explore Our Menu. Available at:
http://www.starbucks.com/menu/catalog/product?drink=refreshers#view_control=product&drink=refreshers&drink=evolution-fresh&drink=iced-
tea&drink=bottled-drinks&drink=brewed-coffee&drink=chocolate&drink=espresso&drink=frappuccino-blended-beverages&drink=kids-drinks-
and-other&drink=smoothies&drink=sodas&drink=tea&drink=iced-coffee&page=4 Accessed April 27, 2016
7. Customer Service Scoreboard (2016). The Leaderboard. Available at: http://www.customerservicescoreboard.com/ Accessed April 27, 2016
8. McDonald’s Corporation (2016). Form 10-K for the Fiscal Year Ended December 31, 2015. Available at
http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors%202/2015%20Annual%20Report.pdf Accessed April 27, 2016
9. Interbrand (2016). Best Global Brands. Rankings. Available at: http://interbrand.com/best-brands/best-global-brands/2015/ranking/ Accessed
April 27, 2016
10. Forbes (2016). The World’s Most Valuable Brands. Available at: http://www.forbes.com/powerful-brands/list/ Accessed April 27, 2016
11. Brand Keys (2016). Customer Loyalty Engagement Index. Available at: http://brandkeys.com/portfolio/customer-loyalty-engagement-index/
Accessed April 27, 2016
12. Starbucks (2016). Investor Relations. Supplemental Financial Data. Available at:
http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-financialhighlights Accessed April 27, 2016
SLIDE | 10
SOURCES (1/3)
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Accessed April 27, 2016
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Accessed April 27, 2016
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17. Fast Food Menu Prices (2016). Dunkin’ Donuts Prices. Available at: http://www.fastfoodmenuprices.com/dunkin-donuts-prices/ Accessed April 27, 2016
18. Beverage Marketing Corporation (2015). Press Release: The U.S. Liquid Refreshment Beverage Marketing Enlarged in 2014, Reports Beverage
Marketing Corporation. Available at: http://www.beveragemarketing.com/news-detail.asp?id=335 Accessed April 27, 2016
19. Beverage Marketing Corporation (2016). Press Release: The U.S. Liquid Refreshment Beverage Market Accelerated in 2015. Available at:
https://www.beveragemarketing.com/news/viewnews.asp?newsID=382 Accessed April 27, 2016
20. Beverage Marketing Corporation (2014). Press Release: The U.S. Liquid Refreshment Beverage Market Grew by 1.0% in 2012, Reports BMC. Available
at: http://www.beveragemarketing.com/news-detail.asp?id=255 Accessed April 27, 2016
21. Beverage Marketing Corporation (2014). Press Release: The U.S. Liquid Refreshment Beverage Market Remained Flat in 2013. Available at:
http://www.beveragemarketing.com/news-detail.asp?id=299 Accessed April 27, 2016
22. Beverage Industry (2013). 2013 State of the Industry: Tea & RTD tea. Available at: http://www.bevindustry.com/articles/86554-state-of-the-industry-tea-rtd-
tea?v=preview Accessed April 27, 2016
23. Beverage Industry (2014). 2014 State of the Industry: Tea and RTD tea. Available at: http://www.bevindustry.com/articles/87613-state-of-the-industry-tea-
and-rtd-tea?v=preview Accessed April 27, 2016
24. Beverage Industry (2015). 2015 State of the Beverage Industry: Health and wellness trends drive tea sales. Available at:
http://www.bevindustry.com/articles/88566-state-of-the-beverage-industry-health-and-wellness-trends-drive-tea-sales Accessed April 27, 2016
25. Kollewe, J. (2011). Coffee prices expected to rise as a result of poor harvests and growing demand. Available at:
http://www.theguardian.com/business/2011/apr/21/commodities-coffee-shortage-price-rise-expected Accessed April 27, 2016
SLIDE | 11
SOURCES (2/3)
12. 26. NASDAQ (2016). Markets. Commodities. Coffee. Available at: http://www.nasdaq.com/markets/coffee.aspx?timeframe=10y Accessed April 27, 2016
27. Trading Economics (2016). Euro Area GDP Growth Rate. Available at: http://www.tradingeconomics.com/euro-area/gdp-growth Accessed April 27, 2016
28. Trading Economics (2016). GDP Growth Rate Forecast. Available at: http://www.tradingeconomics.com/forecast/gdp-growth-rate Accessed April 27, 2016
29. Trading Economics (2016). China GDP Growth Rate. Available at: http://www.tradingeconomics.com/china/gdp-growth-annual Accessed April 27, 2016
30. Calorie King (2015). McDonald’s Cheeseburger. Available at: http://www.calorieking.com/foods/calories-in-sandwiches-burgers-burger-cheeseburger_f-
ZmlkPTEwMDk0Ng.html Accessed April 27, 2016
31. Calorie King (2015). Starbucks Mocha Frappuccino with Nonfat Milk, without whipped cream. Available at: http://www.calorieking.com/foods/calories-in-
beverages-frappuccino-mocha-with-nonfat-milk-without-whipped-cream_f-ZmlkPTE4MTgwNQ.html Accessed April 27, 2016
SLIDE | 12
SOURCES (3/3)
13. SLIDE | 13
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