The document discusses how to effectively create and maintain a brand identity for a new artist entering the music industry. It emphasizes using consistent themes, styles, colors and imagery across all media texts, such as the music video, album covers, and magazine advertisements, to build recognition of the artist's brand among the target audience. Benchmarking against a similar existing successful brand helped inform the desired brand identity. The chosen brand identity for this artist portrayed her as quirky, colorful, and confident to appeal to the target demographic of 16-25 year old females.
Question Two: How effective is the combination of your main product and ancil...Betty10
The document discusses how an artist's brand identity was created to help her break into the competitive music industry.
1) Consistency was key - the same themes, colors, fonts, and imagery were used across the music video, album covers, and magazine advert to create recognizability.
2) Bright colors, quirky styles, and themes of individuality and confidence were used to appeal to the target audience of 16-25 year old females.
3) An existing successful brand was benchmarked to help decide how to position this artist's brand to stand out among competitors while still conforming to audience expectations.
The student created a brand image for their fictional band using various elements in their music video and ancillary products. They aimed to portray the band as fun, quirky, and different from other indie-pop bands. Key elements of the brand image included the use of a fox costume, consistent colors, fonts, and repetition of visuals across products. Audience feedback indicated that the brand image successfully conveyed the desired qualities and was unique, especially the fox costume. Minor improvements such as using real musicians were suggested, but overall the branding was deemed effective.
The document discusses how a band created a brand image for themselves to stand out in the music industry. They aimed for an image that was fun, quirky, and carefree while still fitting in the indie-pop genre. To create this image, they used consistent elements like costumes, colors, and a fox mascot across their music video and album packaging. Specifically, they dressed in casual clothing like cardigans and t-shirts in various indie-inspired colors. They also incorporated a mix of bright and dull colors to represent different aspects of indie-pop. Repeating these visual elements helped make the band and their products instantly recognizable and memorable.
The combination of the artist's music video, CD covers, and advert is effective because it creates consistency across the products. Flowers and fonts are used prominently and consistently to convey specific themes and ideas. Flowers represent hope, life, and recovery at first but then shift to represent anguish and pain. Bright colors are used initially but then give way to darker tones to reflect the emerging despair. Graffiti fonts are used to portray the artist's unconventional nature and authenticity, while handwritten fonts suggest vulnerability. Together, these visual elements effectively combine to support the narrative and message of the music video and album.
The document discusses branding in the music industry and provides an example of how One Republic has maintained a consistent brand image across their music videos and album covers. It then provides a hypothetical example of how a fictional artist's brand image is conveyed through elements like color scheme, references to fairytales in the visuals, lighting, locations, and costumes of the artist. The brand image is described as "Quirky, Timeless, Unique." Examples are given of how these elements spread the brand image across a music video and album packaging like the artwork, advertisements, and thank you pages.
The document provides an evaluation of a media studies project. It summarizes how the media product uses forms and conventions of real media, including using silhouettes to create a visual identity for the band like real artists. It challenges conventions by creating an intimate connection between viewer and artist rather than togetherness. Feedback showed the storyline could be clearer. The student learned audience feedback is important to understand who characters are. Media technologies like Photoshop, Premiere and blogging were used effectively in the research, planning, construction and evaluation stages.
How Effective is the Combination of your Main Product....Chloe Ambrose
The combination of the main product (music video) and ancillary tasks (advert and digipak) is effective because:
1) They are all visually consistent using the same color palette, costume, hairstyle, and makeup to clearly link the artist across products.
2) Conventions of each medium are followed, such as using close-ups, bright colors, and a love narrative for the pop genre.
3) Similar shots and imagery are used across the products to associate them and attract the target audience when viewing one product.
The magazine advert uses an abstract close-up image of the artist centered on the page to draw attention. In large bold font below the image is the artist's name, consistent with his branding. Minimal additional information is included about the album release date to intrigue audiences to learn more without revealing too many genre characteristics. The simple layout and strong contrast between image and font make key details stand out clearly.
Question Two: How effective is the combination of your main product and ancil...Betty10
The document discusses how an artist's brand identity was created to help her break into the competitive music industry.
1) Consistency was key - the same themes, colors, fonts, and imagery were used across the music video, album covers, and magazine advert to create recognizability.
2) Bright colors, quirky styles, and themes of individuality and confidence were used to appeal to the target audience of 16-25 year old females.
3) An existing successful brand was benchmarked to help decide how to position this artist's brand to stand out among competitors while still conforming to audience expectations.
The student created a brand image for their fictional band using various elements in their music video and ancillary products. They aimed to portray the band as fun, quirky, and different from other indie-pop bands. Key elements of the brand image included the use of a fox costume, consistent colors, fonts, and repetition of visuals across products. Audience feedback indicated that the brand image successfully conveyed the desired qualities and was unique, especially the fox costume. Minor improvements such as using real musicians were suggested, but overall the branding was deemed effective.
The document discusses how a band created a brand image for themselves to stand out in the music industry. They aimed for an image that was fun, quirky, and carefree while still fitting in the indie-pop genre. To create this image, they used consistent elements like costumes, colors, and a fox mascot across their music video and album packaging. Specifically, they dressed in casual clothing like cardigans and t-shirts in various indie-inspired colors. They also incorporated a mix of bright and dull colors to represent different aspects of indie-pop. Repeating these visual elements helped make the band and their products instantly recognizable and memorable.
The combination of the artist's music video, CD covers, and advert is effective because it creates consistency across the products. Flowers and fonts are used prominently and consistently to convey specific themes and ideas. Flowers represent hope, life, and recovery at first but then shift to represent anguish and pain. Bright colors are used initially but then give way to darker tones to reflect the emerging despair. Graffiti fonts are used to portray the artist's unconventional nature and authenticity, while handwritten fonts suggest vulnerability. Together, these visual elements effectively combine to support the narrative and message of the music video and album.
The document discusses branding in the music industry and provides an example of how One Republic has maintained a consistent brand image across their music videos and album covers. It then provides a hypothetical example of how a fictional artist's brand image is conveyed through elements like color scheme, references to fairytales in the visuals, lighting, locations, and costumes of the artist. The brand image is described as "Quirky, Timeless, Unique." Examples are given of how these elements spread the brand image across a music video and album packaging like the artwork, advertisements, and thank you pages.
The document provides an evaluation of a media studies project. It summarizes how the media product uses forms and conventions of real media, including using silhouettes to create a visual identity for the band like real artists. It challenges conventions by creating an intimate connection between viewer and artist rather than togetherness. Feedback showed the storyline could be clearer. The student learned audience feedback is important to understand who characters are. Media technologies like Photoshop, Premiere and blogging were used effectively in the research, planning, construction and evaluation stages.
How Effective is the Combination of your Main Product....Chloe Ambrose
The combination of the main product (music video) and ancillary tasks (advert and digipak) is effective because:
1) They are all visually consistent using the same color palette, costume, hairstyle, and makeup to clearly link the artist across products.
2) Conventions of each medium are followed, such as using close-ups, bright colors, and a love narrative for the pop genre.
3) Similar shots and imagery are used across the products to associate them and attract the target audience when viewing one product.
The magazine advert uses an abstract close-up image of the artist centered on the page to draw attention. In large bold font below the image is the artist's name, consistent with his branding. Minimal additional information is included about the album release date to intrigue audiences to learn more without revealing too many genre characteristics. The simple layout and strong contrast between image and font make key details stand out clearly.
Here is a word document on the second evaluation point which focuses on the brand and identity of my media products, as well as how I have shown the genre.
The document discusses the student's media product project, which included a music video as the main product and a digipak as the ancillary product. For the music video, the student researched conventions of rap and indie music video genres. The video uses a hybrid approach, incorporating conventions from both genres such as close-up camera shots and casual clothing. For the digipak, the student researched indie rock designs and took influence from Twenty One Pilots, using bold black, white, and gray colors and artwork to communicate the album's theme of mental health and depression. The student aims to create a consistent brand identity across products but worries the somber color scheme may not appeal to a wide audience.
The document discusses conventions of pop music videos, such as bright colors and provocative artist attire. It then summarizes how the group's music video challenges some conventions by not using very bright colors or showing much skin. The actress is covered up. The document also discusses how the group's CD cover challenges conventions by not using many primary colors and instead focusing on neutral tones with some color on clothes to draw attention to the artist.
The document discusses how effective the combination of a main product and ancillary texts can be through establishing a clear product identity. It analyzes examples from artists like Amy Winehouse, Adele, and Duffy to see how their music videos, CD covers, and magazine ads work cohesively through consistent branding elements like simplicity, similar imagery and colors. The document also evaluates how the combination of products created for this evaluation project establish relationships with the music video through narrative and performance imagery, color schemes, and clear connections to the song's message and themes.
The document discusses branding in the music industry and provides examples of how branding was used to create a memorable image for a fictional band. It explains that the band's branding portrays a fun, quirky, retro, down-to-earth image through consistent use of bright colors, casual costumes, a recurring fox motif, and a vintage-inspired logo and font across all products including a music video, album cover, poster, and digital packaging. The branding aims to position the band as approachable while still adhering to indie-pop genres and fulfilling audience needs through social identification.
The document summarizes the conventions used in magazine advertisements and digipacks for a new female artist named Heidi. Some of the key conventions included featuring large images of the artist, details about purchasing the album, consistent branding across materials, and revealing outfits to appeal to audiences. The document also highlighted some ways conventions were challenged, such as using contrasting black and white colors and unusual poses of the artist.
The document analyzes conventions in pop music videos through examples on YouTube. It discusses common techniques like shooting in green rooms, using flashy effects, following artists with cameras, including dance numbers and backup dancers, using bright lighting and costumes. It also notes how the analyzed music videos informed the creation of the author's own music video, which aims to have a bright atmosphere through editing while also challenging some conventions by de-emphasizing locations and having more modest costumes.
The document discusses the process of editing photos taken during a photo shoot to be used for promotional materials, including removing backgrounds, fixing flaws, and exporting images. It also analyzes the photos based on composition, codes and conventions of hip hop culture, and suitability for the intended purpose. A variety of shots were taken from different angles and with different lighting to represent the subjects in a hip hop music video.
The front cover of Wiz Khalifa's album appeals to its target audience of smokers with the image of green smoke and references to rolling papers. The back cover further sells the persona of the artist as a smoker by displaying his name in green smoked writing.
The front cover of Eminem's Encore album portrays the artist in a suit to attract audiences of other genres like classical while subverting expectations of rappers. The inside panel tells a story about the album through a designed letter and bullet to engage the target audience.
The front cover of Tiesto's album uses bright colors and UV lights appealing to clubbers and dancers, while the back cover portrays possible anger and threats of violence common in
The combination of the main music product and ancillary texts like the album cover, magazine advert, and music video effectively build and maintain the artist's brand identity. Consistency across materials through the use of a plain black and white aesthetic, emotive facial expressions, and direct audience addresses helps connect all elements and allows the audience to easily identify the quirky yet sophisticated and heartfelt brand.
The document discusses the effectiveness of a promo package for an alternative music artist. There are common themes like smoking and identity issues across the digipak, video, and lyrics that create synergy. Signifiers of the alternative genre used include fonts, logos, dark clothing, and cigarettes. The package effectively communicates the genre and artist's image through its rebellious symbolism and monochrome color scheme. It successfully appeals to the target audience of young adults by featuring themes they can relate to and attracting both genders.
This advertisement promotes Ellie Goulding's new album "Lights". It features a portrait of Ellie Goulding with "light trails" in her hair to represent the album title. The natural photo style presents Goulding as intimate and approachable to connect with fans.
The document discusses the ways in which the author's media products use and challenge conventions of real indie rock album covers and magazine ads. The author decided to comply with some conventions, such as using a four panel album cover format and including pictures of the artist, but to challenge others, such as using brighter colors rather than dark tones. For the album cover design, the author created a puzzle piece motif to symbolize relationships and chose a distinctive sans-serif typeface to help establish the artist's brand identity within the indie genre. Overall, the goal was to produce a unique design that would make the products stand out while still connecting to conventions of the genre.
The document discusses how the group created three products - a music video, digipac, and magazine advert - to promote their artists. They aimed to give a uniform identity across the products by using similar visual languages, codes, representations, and images. This included consistent facial expressions, poses, colors, fonts, lighting, camera angles, and props. The goal was for the products to be effectively combined and attract their target youth audience.
The combination of the main product (music video) and ancillary texts (website and digipak) are highly effective in promoting the artist Barde. They use consistent visual elements like colors, fonts, and symbols to tie the products together and establish Barde's brand identity. The digipak and video showcase Barde's personality and style through fashion and creative visuals, while the simplified website provides information and links the products. Together, these multiple avenues allow audiences to explore and connect with Barde on different levels through music, visuals, and social media.
The combination of the main music video product and ancillary texts effectively portrays the artist Hannah-Belle and the indie/folk genre. [1] The revealing costume and red lipstick in the music video represents sexuality and femininity, aligning with trends in authenticity and revealing styles. [2] Both the main video and ancillary texts like the CD covers depict a natural, minimalist aesthetic that epitomizes the calm sound of the genre. [3] This strategic combination creates a cohesive persona for Hannah-Belle that the target audience of teenagers and students can relate to, helping establish her star image and appeal to both indie and folk fans.
How effective is the combination of your mainlouise1577
The combination of the main product (music video) and ancillary texts (website and digipak) was effective because they were carefully planned and linked through shared elements like color palette, fonts, marketing information, framing of shots, and relatable casting. Warm tones like teal and orange were used throughout to establish an indie genre feel. Similar fonts carried the band's logo across products. Social media links and band bios made the band seem accessible. Intimate photography in natural settings helped the characters seem realistic.
This document presents three preliminary ideas for album artwork that conform to various visual styles. The first idea uses shadow/mirror effects and decaying scenery to create a mysterious atmosphere and symbolize feeling like a shattered self after a breakup. It also indirectly portrays males as fragile. The second idea uses minimalism and symbolism of a puzzle to suggest that while one relationship ends, others remain. It focuses on brand identity. The third idea distorts and fragments the protagonist to depict confusion after a relationship ends. It subverts expectations and challenges representations of masculinity. Both the first and third ideas draw from psychedelic and abstract styles.
The combination of the artist's main product (music video for "Daylite") and ancillary texts (digipak and print advert) were effective because the style of the texts connected with the stylistic imagery of the music video. Photoshop was used to create resemblance between the texts and maintain a clear brand identity for the artist. The front cover of the digipak and print advert featured a photo from the music video to promote the album and build noticeability for the video. Audience feedback indicated the representation of the artist and gritty aesthetic of the texts were appropriate for the genre.
Research analysis into mediums of ancillary textstrupti_123
1. The magazine advert for Jessie J's album features her image looking directly at the camera, the album name in quotation marks, and logos of record labels to encourage sales.
2. Ed Sheeran's magazine advert uses a faded close-up image to imply his rise to success, with words like "Out now" and a recognizable iTunes logo to persuade buyers.
3. Rihanna's ad features only the first letter of her name in an incomplete font, with a close-up image of her looking serious to hint at a secret or new beginning, promoting her song "TE AMO".
This questionnaire asks respondents about their music preferences and consumption habits. It collects demographic information like age and gauges how often the respondent watches music videos. The respondent is asked to select their favorite current music videos and artists, and explain what aspects they enjoy about the selected videos and artists, such as the creativity, song, artist, dancing, etc. The questionnaire plays a song for the respondent and asks their opinion of it and whether they would purchase it. Finally, it asks the respondent to assess the fashion sense portrayed in a music video and select their preferred celebrity styles.
El documento no contiene información sustancial para resumir en 3 oraciones o menos. Parece estar vacío o contener solo caracteres aleatorios sin significado.
Here is a word document on the second evaluation point which focuses on the brand and identity of my media products, as well as how I have shown the genre.
The document discusses the student's media product project, which included a music video as the main product and a digipak as the ancillary product. For the music video, the student researched conventions of rap and indie music video genres. The video uses a hybrid approach, incorporating conventions from both genres such as close-up camera shots and casual clothing. For the digipak, the student researched indie rock designs and took influence from Twenty One Pilots, using bold black, white, and gray colors and artwork to communicate the album's theme of mental health and depression. The student aims to create a consistent brand identity across products but worries the somber color scheme may not appeal to a wide audience.
The document discusses conventions of pop music videos, such as bright colors and provocative artist attire. It then summarizes how the group's music video challenges some conventions by not using very bright colors or showing much skin. The actress is covered up. The document also discusses how the group's CD cover challenges conventions by not using many primary colors and instead focusing on neutral tones with some color on clothes to draw attention to the artist.
The document discusses how effective the combination of a main product and ancillary texts can be through establishing a clear product identity. It analyzes examples from artists like Amy Winehouse, Adele, and Duffy to see how their music videos, CD covers, and magazine ads work cohesively through consistent branding elements like simplicity, similar imagery and colors. The document also evaluates how the combination of products created for this evaluation project establish relationships with the music video through narrative and performance imagery, color schemes, and clear connections to the song's message and themes.
The document discusses branding in the music industry and provides examples of how branding was used to create a memorable image for a fictional band. It explains that the band's branding portrays a fun, quirky, retro, down-to-earth image through consistent use of bright colors, casual costumes, a recurring fox motif, and a vintage-inspired logo and font across all products including a music video, album cover, poster, and digital packaging. The branding aims to position the band as approachable while still adhering to indie-pop genres and fulfilling audience needs through social identification.
The document summarizes the conventions used in magazine advertisements and digipacks for a new female artist named Heidi. Some of the key conventions included featuring large images of the artist, details about purchasing the album, consistent branding across materials, and revealing outfits to appeal to audiences. The document also highlighted some ways conventions were challenged, such as using contrasting black and white colors and unusual poses of the artist.
The document analyzes conventions in pop music videos through examples on YouTube. It discusses common techniques like shooting in green rooms, using flashy effects, following artists with cameras, including dance numbers and backup dancers, using bright lighting and costumes. It also notes how the analyzed music videos informed the creation of the author's own music video, which aims to have a bright atmosphere through editing while also challenging some conventions by de-emphasizing locations and having more modest costumes.
The document discusses the process of editing photos taken during a photo shoot to be used for promotional materials, including removing backgrounds, fixing flaws, and exporting images. It also analyzes the photos based on composition, codes and conventions of hip hop culture, and suitability for the intended purpose. A variety of shots were taken from different angles and with different lighting to represent the subjects in a hip hop music video.
The front cover of Wiz Khalifa's album appeals to its target audience of smokers with the image of green smoke and references to rolling papers. The back cover further sells the persona of the artist as a smoker by displaying his name in green smoked writing.
The front cover of Eminem's Encore album portrays the artist in a suit to attract audiences of other genres like classical while subverting expectations of rappers. The inside panel tells a story about the album through a designed letter and bullet to engage the target audience.
The front cover of Tiesto's album uses bright colors and UV lights appealing to clubbers and dancers, while the back cover portrays possible anger and threats of violence common in
The combination of the main music product and ancillary texts like the album cover, magazine advert, and music video effectively build and maintain the artist's brand identity. Consistency across materials through the use of a plain black and white aesthetic, emotive facial expressions, and direct audience addresses helps connect all elements and allows the audience to easily identify the quirky yet sophisticated and heartfelt brand.
The document discusses the effectiveness of a promo package for an alternative music artist. There are common themes like smoking and identity issues across the digipak, video, and lyrics that create synergy. Signifiers of the alternative genre used include fonts, logos, dark clothing, and cigarettes. The package effectively communicates the genre and artist's image through its rebellious symbolism and monochrome color scheme. It successfully appeals to the target audience of young adults by featuring themes they can relate to and attracting both genders.
This advertisement promotes Ellie Goulding's new album "Lights". It features a portrait of Ellie Goulding with "light trails" in her hair to represent the album title. The natural photo style presents Goulding as intimate and approachable to connect with fans.
The document discusses the ways in which the author's media products use and challenge conventions of real indie rock album covers and magazine ads. The author decided to comply with some conventions, such as using a four panel album cover format and including pictures of the artist, but to challenge others, such as using brighter colors rather than dark tones. For the album cover design, the author created a puzzle piece motif to symbolize relationships and chose a distinctive sans-serif typeface to help establish the artist's brand identity within the indie genre. Overall, the goal was to produce a unique design that would make the products stand out while still connecting to conventions of the genre.
The document discusses how the group created three products - a music video, digipac, and magazine advert - to promote their artists. They aimed to give a uniform identity across the products by using similar visual languages, codes, representations, and images. This included consistent facial expressions, poses, colors, fonts, lighting, camera angles, and props. The goal was for the products to be effectively combined and attract their target youth audience.
The combination of the main product (music video) and ancillary texts (website and digipak) are highly effective in promoting the artist Barde. They use consistent visual elements like colors, fonts, and symbols to tie the products together and establish Barde's brand identity. The digipak and video showcase Barde's personality and style through fashion and creative visuals, while the simplified website provides information and links the products. Together, these multiple avenues allow audiences to explore and connect with Barde on different levels through music, visuals, and social media.
The combination of the main music video product and ancillary texts effectively portrays the artist Hannah-Belle and the indie/folk genre. [1] The revealing costume and red lipstick in the music video represents sexuality and femininity, aligning with trends in authenticity and revealing styles. [2] Both the main video and ancillary texts like the CD covers depict a natural, minimalist aesthetic that epitomizes the calm sound of the genre. [3] This strategic combination creates a cohesive persona for Hannah-Belle that the target audience of teenagers and students can relate to, helping establish her star image and appeal to both indie and folk fans.
How effective is the combination of your mainlouise1577
The combination of the main product (music video) and ancillary texts (website and digipak) was effective because they were carefully planned and linked through shared elements like color palette, fonts, marketing information, framing of shots, and relatable casting. Warm tones like teal and orange were used throughout to establish an indie genre feel. Similar fonts carried the band's logo across products. Social media links and band bios made the band seem accessible. Intimate photography in natural settings helped the characters seem realistic.
This document presents three preliminary ideas for album artwork that conform to various visual styles. The first idea uses shadow/mirror effects and decaying scenery to create a mysterious atmosphere and symbolize feeling like a shattered self after a breakup. It also indirectly portrays males as fragile. The second idea uses minimalism and symbolism of a puzzle to suggest that while one relationship ends, others remain. It focuses on brand identity. The third idea distorts and fragments the protagonist to depict confusion after a relationship ends. It subverts expectations and challenges representations of masculinity. Both the first and third ideas draw from psychedelic and abstract styles.
The combination of the artist's main product (music video for "Daylite") and ancillary texts (digipak and print advert) were effective because the style of the texts connected with the stylistic imagery of the music video. Photoshop was used to create resemblance between the texts and maintain a clear brand identity for the artist. The front cover of the digipak and print advert featured a photo from the music video to promote the album and build noticeability for the video. Audience feedback indicated the representation of the artist and gritty aesthetic of the texts were appropriate for the genre.
Research analysis into mediums of ancillary textstrupti_123
1. The magazine advert for Jessie J's album features her image looking directly at the camera, the album name in quotation marks, and logos of record labels to encourage sales.
2. Ed Sheeran's magazine advert uses a faded close-up image to imply his rise to success, with words like "Out now" and a recognizable iTunes logo to persuade buyers.
3. Rihanna's ad features only the first letter of her name in an incomplete font, with a close-up image of her looking serious to hint at a secret or new beginning, promoting her song "TE AMO".
This questionnaire asks respondents about their music preferences and consumption habits. It collects demographic information like age and gauges how often the respondent watches music videos. The respondent is asked to select their favorite current music videos and artists, and explain what aspects they enjoy about the selected videos and artists, such as the creativity, song, artist, dancing, etc. The questionnaire plays a song for the respondent and asks their opinion of it and whether they would purchase it. Finally, it asks the respondent to assess the fashion sense portrayed in a music video and select their preferred celebrity styles.
El documento no contiene información sustancial para resumir en 3 oraciones o menos. Parece estar vacío o contener solo caracteres aleatorios sin significado.
This document appears to be a music preferences questionnaire that asks respondents about their age, music viewing habits, favorite genres and artists, and opinions on songs, videos, and celebrity styles. It contains 10 multiple choice questions regarding topics like how often the respondent watches music videos, which genres and current videos they prefer, their thoughts on a song played for them, and which female celebrities' lifestyles and fashion senses they admire the most.
This document analyzes the target audience and appeal of the music video for "Love the Way You Lie" by Eminem featuring Rihanna. The target audience is identified as female, Caucasian, aged 16-24 who are students or unemployed. The music video would appeal to this audience because it depicts a destructive relationship that viewers could relate to personally. It also stars popular artists Megan Fox and Eminem collaborating with Rihanna. The scenes take place in typical settings for rap/R&B videos like bars and include elements like alcohol and fire.
Chaps is launching a new chocolate brand targeted specifically at men aged 20-35 from socioeconomic classes C2-D in the UK. The brand aims to appeal to mainstream consumers looking for familiar brands as well as families with young children and debt. The advertising campaign will feature a man coming home from work, being told he's had enough to drink, but finding a box of Chaps chocolates in the fridge as an alternative "cold un" treat to relax with instead.
There are two main types of techniques used in music videos - technical and symbolic. Technical techniques involve filming and editing choices, while symbolic techniques analyze meanings conveyed through colors, symbols, and imagery. Codes and conventions are used to create familiarity and connect with audiences. Different genres typically use certain conventions, like pop videos featuring bright colors and dance routines. Music video directors employ various camera shots, movements, and angles to suit the genre, artist, and song. Props and costumes are also carefully chosen to be appropriate for the style and meaning of the video and performance. Narrative videos tell a story fitting the song's lyrics, while performance videos mainly feature the artist singing on stage.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
The document discusses the design and marketing of products for a hip hop artist, including a music video, digital album packaging, and print advertisements. Key elements that were intended to be effective included representing the artist's image and journey of redemption across all products. While some conventions of the genre were followed, the music video also aimed to subvert expectations by portraying themes of equal power and rejecting mainstream portrayals of women. Market research supported that the products met audience needs and expectations.
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how a brand identity must be extended through careful choices in colors, images, and fonts across different media products.
The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
Additional panels and images in the digipak were selected to attract a young target audience through street art, professional designs, and portrayals of the artist as a strong role model.
The document discusses how the author used various elements like images, fonts, colors and moods to create continuity between a band's main album and ancillary promotional materials like a magazine advert and album digipack. Specific techniques included using the same image of the band and stylistic fonts for the band name and album title across all materials. A somber mood was conveyed through facial expressions and misty scenery, while a black and white color scheme tied the products together and caught the audience's attention. The goal was for audiences to recognize the connection between the different promotional products and album.
The document discusses the effectiveness of combining a music artist's main product with ancillary texts like a magazine ad and CD cover.
The student created a magazine ad and CD cover for their music artist Leyton Benta by researching styles used by artists like Chris Brown, Justin Bieber, and Michael Jackson. They challenged conventions by using vibrant colors and lighting to make Leyton stand out.
Testing found 89% of people found the magazine ad and CD covers appealing due to their vibrant colors. There is synergy between the music video, CD, and magazine ad as they all feature Leyton dressed the same to promote the products together. In the end, the group selected the student's CD cover and magazine ad as their favorites
The document summarizes a student's advanced portfolio coursework project creating a music video with an indie/rock theme. The student worked with a friend to film and write up the project, contributing equally. Their target audience was defined using demographic profiling as mainly white, aged 16-24, from socio-economic class C1. The music video fulfills conventions of the genre through visuals relating to lyrics and music. Album covers were also created to appeal to the target indie audience and maintain the edgy brand image established.
The document discusses how the creator established links between their main music video product and ancillary print productions to develop a coherent brand identity. Generic, visual, thematic and representational links were created. Generic links conformed to indie rock conventions through location, costumes, and camerawork. Visual links included a consistent font, color scheme, and composition. Thematic links centered on relationships, heartbreak, isolation, and used motifs like chess and puzzles. Representation created a constructed image of the artist that was consistent across productions. Overall, these links enhanced synergy between the pieces and the artist's brand identity.
The document discusses the effectiveness of combining a music album with additional promotional materials, including a digipak, magazine advertisement, and music video.
The digipak uses a consistent pink, red, and white color scheme that creates a warm, romantic atmosphere fitting the album's theme. Shot types like medium close-ups create intimacy between the artist and audience. Font styles and inclusion of lyrics further engage the target audience.
The magazine advertisement uses a similar image as the digipak for consistency. It also features the digipak cover to familiarize audiences with both products. Shared color schemes and fonts between the digipak and ad ensure clear linking of the products. Interactive elements and reviews alleviate promotion of the artist
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
The document discusses the effectiveness of various ancillary texts used to promote an album. The digipak uses a consistent pink, red, and white color scheme to create a warm, passionate atmosphere reflecting the romantic theme of the album. Shot types like medium close-ups and low angles create intimacy between the artist and audience. Lyrics are included to provide more value and attract a wider audience. The magazine ad uses the same front cover image as the digipak for consistency and recognition. Reviews are included to promote the artist interactively. The music video matches the costume code, locations, and shot types of the digipak to reinforce the artist's style and provide a bright, positive atmosphere. Opening titles imitate a popular
This document discusses the branding elements used across a music artist's main products and ancillary texts. Key elements of the branding included using a black hoodie costume, dark and neutral colors, locations like alleys and nightclubs that fit the social realism genre, and visual effects like solarization and black and white to create mystery and establish the narrative. The branding remained consistent throughout the music video, magazine ad, album cover, and back cover to effectively portray the artist's identity and genre.
Q2. How effective is the combination of your main products and ancillary tasks?taylorbarnes
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
Q2. How effective is the combination of your main products and ancillary tasks?taylorbarnes
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
The combination of the artist's music video, CD covers, and advert is effective because it creates a consistent image and style across all products. Flowers are used throughout to represent hope and new life, although their colors become darker in the music video and ancillary texts to represent despair. Graffiti fonts are also used consistently to portray the artist's unconventional nature and represent themes of youth and expression. The combination of handwritten and graffiti fonts further enhances the portrayal of vulnerability in the music video.
How effective is the combination of your main product and ancillary texts?emilyllaw
The document discusses house style and brand identity in media products. It provides examples of Hozier's consistent use of color scheme and typography across his album digipak, music video, and poster. It then discusses the student's own house style and brand identity developed across a digipak, poster, and music video. The student aimed to reflect the indie genre through earthy colors and natural, personal imagery and fonts. Links were made between the products to clearly associate them and engage the audience with the artist.
Combination of media product and ancillary tetxswchevstarks94
The document discusses the creation of a "digi-pack" or digital package to promote an artist and their song. The digi-pack combines a magazine advertisement, album artwork, and a music video. It provides a comprehensive image of the artist and song to advertise them conventionally. Consistency and synergy between the products is achieved through similar styles, locations, and effects to clearly portray the genre and message.
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video, website, and album cover. It notes that subtle connections were made between the products, like using the same font and featuring a bath in all materials, but that bolder colors and styles from the ancillary texts did not translate well to the music video locations. Overall, more direct incorporation of features from the ancillary texts could have improved the combination of the three products.
This document summarizes the effectiveness of combining the main music product with ancillary texts such as the music video, website, and album cover. While subtle connections were made between the products through consistent use of imagery like crosses and baths, and fonts, the bold colors of the ancillary texts did not translate well to the music video locations. Overall, more direct references could have been made between the character and stylistic elements of the ancillary texts to better tie the music products together as a cohesive package.
The document discusses the effectiveness of combining a music video, advertisements, and CD covers to promote an artist. Flowers and fonts were used consistently across all pieces to create harmony and associate certain images with the artist. Flowers represented hope, life, and recovery in the beginning of the music video but changed to black to represent sorrow by the end. Bright colors on the CD covers and ad also represented hope but were surrounded by darkness. Graffiti fonts portrayed the artist's unconventional nature and handwriting fonts highlighted themes of vulnerability from the music video. The consistent visual elements across all pieces effectively portrayed the artist's image and themes.
The document discusses house style and brand identity in media products. It provides examples of how the musician Hozier consistently uses color schemes, typography, and imagery across his digipak, poster, and music video for "The Work Song" to create a clear brand identity. It then discusses the student's own house style and use of earth tones, hand-drawn images, and fonts across a digipak, poster, and music video to portray an indie genre and build familiarity with their artist. The student explains how their choice of natural scenery and costumes in the music video effectively communicate the indie genre.
2. Reflects how a product's name, is perceived by A successful brand has a consistent sense of ‘brand
the audience identity’ throughout the media so it has the same
reputation
A USP. What makes your
brand stand better than
competition?
Creating a brand for your product enables it to stand from
competition
As a brand develops it’s own identity; so does brand loyalty.
This is when consumers choose to only purchase your product
based on the brand and how it is presented
Not the same as a product.. the face and
recognition of the product
What is a brand?
3. How? Through our music video, digi-pak and magazine advert.
Why? For our artist to become noticed by consumers, we needed to create a sense of brand identity and
ensure that we promoted her effectively and break into the music industry
Brand Identity
Who? To create a successful brand, a target audience has to be established. 15-20 year old caucasian females. C1 - E in the socio economic status.
Why?
Because this age range are the highest music consumers, therefore have an abundance of music and music artists. This gives our
artist the chance to break into the music industry. However, this can also be seen as challenging because of the existing
competition. Nevertheless, if we create brand identity by providing consistent themes and ideas, our artist can become noticed
by the target audience.
4. Eliza Doolittle signed to Parlophone records as a new artist entering the competitive streak of music, her aim was to
address her target audience (16-25 females) and establish herself as an unique, niche individual. The record company
began to create an ‘identity’ for her name so that consumers could instantly recognise her.
How?
Continuity. Using the same themes and styles
in every media text: photo shoots, album
covers etc.
This is the cover for her single 'rollerblades'. Yellow connotes happiness and youth
that will appeal to a young audience This cleverly thought out idea of having wheels
painted on the wall to make it look like Eliza Doolittle is wearing rollerblades is very
effective when portraying the message of individuality.
Throughout her cd cover designs the same font is used for her name. This typography has become a logo in
itself and has become recognisable by music consumers. The slanted type and small case ‘i’ add to her
quirky style.
Artist’s and Branding
5. To represent her fun, youthful personality, bright
colours like purple and pink were the perfect
colours to choose. Even the artist’s fiery red hair
show that she has a rebellious side to her.
When coming up with our initial ideas for the digi-pak
album and magazine advert, we wanted to make sure that
vibrant colours were used to show that she was a positive,
fun individual. These colours would appeal to our target
audience as they are feminine and ‘cute’ (stated in our
audience feedback)
Placing this bird on the artist products and promotional texts becomes a
Using a hand-rendered font like this looks as if the artist herself, making it more personal and logo in itself. Consumers begin to identify and distinguish this image with
‘autograph’ like. the artist.
Our Brand Identity: Ancillary Tasks
6. Quirky fashion sense
Exaggerated, confident body language
Colourful album front cover designs
Benchmarking with an existing brand helped us decide how we
Why? wanted our brand to come across to consumers. In addition, using
Eliza Doolittle as an example was crucial because this meant that
we could challenge and conform to existing brand identities
categorised by similar genre’s and audiences.
Comparing an Existing Brand to
7. We felt that when creating a brand image for our artist, continuity was
important, so we used the same ideas and themes that would be
associated with the artist. Hence, the mis en scene’ are the same in the
music video, digi-pak album and magazine advert.
Media Language and Music
Even the narrative of the music video is a positive aspect of the artists brand
identity because consumers can relate to personal identity and gain insight into
their own life’s. This suggests that this artist is passionate about being an individual
and confident.
The natural scenery in the back ground suggests a
boho style linked with pop/folk genre
The juxtaposition between the loud, bright coloured
playsuit and earthy colours stands out and suggests
that her personality and music makes her stand out
8. Cartoon effect suggests a naive, fun personality and
style
Merge between location shot in music video and
splashed ink from front cover album. Suggest a
creative side to the artist
The titles of her songs are have a sweet, innocent life
experience. Consumers can relate to her through these
songs
Body language such as looking down is really appealing to a target audience who are aware that
promoters try to create brands that are ‘ too in your face’. This is more subtle and suggests being
shy - ‘girl next door’.
‘This Little Bird’ lyrics placed on merged image of location shot and splashed ink.
Media Language & Digi-Pak
9. To promote an artist and maximise their chances of breaking into the music industry, we had to
produce a magazine advert that promoted her new album. Brand identity is a crucial point when
trying to catch the attention of consumers. Therefore, we have place her in the same clothing and
the same theme of splashed colours - similar to her digi-pak album.
Using conventions of a magazine advert such as contacts like Twitter link with the
uses and gratifications theory when consumers can key into surveillance : satisfying
curiosity and general interest in the music industry
Therefore, using the same style as the album cover is easily
recognisable to consumers when flicking through a magazine.
immediately, the bright colours seen on the magazine advert can
later be noticed on the shelves when the digi-pak album is
released.
As it is placed in a music
magazine full of promotional
material, competition is fierce!
Media Language & Magazine
10. ?
So by having a consistent sense of brand identity in our music video, digi-pak album and magazine
advert, we were able to create a brand that appealed to it’s target audience of females aged 15-20!