The document discusses the digital revolution and how it has changed marketing and consumer behavior. Some key points include: - People are engaging with digital/social media more than traditional TV networks. Nearly all consumers now research products online before purchasing. - The global marketplace is now one interconnected space where consumers can instantly access and share information. - Different generations interact with digital/social media in different ways, from "digital natives" to "digital immigrants" to "digital aliens." - Companies are increasingly relying on social media and see good returns on their investments in these channels to generate exposure, traffic, leads and partnerships. Understanding the digital landscape is now critical for business success.

1. Born Digital … The Revolution Digital Marketing Alive Course Fall 2011 Lynchburg College School of Business and Economics ©2011 Dr Ira Kaufman

2. The Revolution Defined http://www.youtube.com/watch?v=3SuNx0UrnEo

4. Social Map

10. Digital Targets Digital Natives Digital Immigrants Digital Aliens Digital Integrators Demographic 15-25 yrs 30-60 yrs 45-65 yrs 25- 60 yrs Company position Junior staff Senior executives , managers Senior executives , managers Consultants, Agencies Characteristic Open, inventive Searching Resistant Innovative Target

14. New Digital Divide

19. About the Presenter Ira Kaufman, President, Ira combines 30 years of rich experiences with businesses and non-profits to guide them to leverage the power of social media for marketing, recruitment and organizational development. Ira collaborates with a team of experts to design interactive environments to by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive programs. Currently Visiting Professor, Lynchburg College School of Business and Economics. www.entwineinc.com LinkedIn: http://www.linkedin.com/in/irakaufman Facebook: http://facebook.com/irakaufman Twitter: http://twitter.com/ira9201