This document summarizes a workshop presentation on public relations practice in the age of social media. It defines traditional PR goals and how social media has shifted power to consumers. It advocates for PR professionals to integrate social media with traditional PR strategies to build brands, monitor conversations, and demonstrate value through metrics like engagement and traffic.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
PR: FAME AND SUCCESS MANAGEMENT BY ADEKUNLE AYENIID Africa
The CEO Of BHM Group, Mr. Adekunle Ayeni, had a chat with Project Fame West Africa contestants about the importance of public relations as an entertainer, and how to manage fame and success, using tips as suggested by his friends on Twitter and Facebook...
Describes a project in which EZproxy authentication was implemented in the Sierra Library System with setup information, documentation process and cataloging practices.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
PR: FAME AND SUCCESS MANAGEMENT BY ADEKUNLE AYENIID Africa
The CEO Of BHM Group, Mr. Adekunle Ayeni, had a chat with Project Fame West Africa contestants about the importance of public relations as an entertainer, and how to manage fame and success, using tips as suggested by his friends on Twitter and Facebook...
Describes a project in which EZproxy authentication was implemented in the Sierra Library System with setup information, documentation process and cataloging practices.
Moving and delivery industry is a big trade and looses during transfer and delivery occur daily. With increasing number of deals, the probability of goods being lost or damaged also becomes senior.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Here are some social media facts, trends and social media statistics to help inform how or where a business might focus their social media strategy.
Remember that today, social media is allot more than just likes, followers or branding. It is a complete publishing and sales channel with the ability to tap into large volumes of data together with a reach that stretches into the millions of buyers.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
1. WHO
IS
AFRAID
OF
SOCIAL
PR?
PRESENTED
BY
FEMI
FALODUN
A
WORKSHOP
ON
PR
PRACTICE
IN
THE
AGE
OF
SOCIAL
MEDIA
2. WHAT
IS
PR?
WHAT
IS
PR
SUPPOSED
TO
DO?
PR
is
the
planned
and
sustained
effort
to
establish
and
maintain
goodwill
and
mutual
understanding
between
an
organisaJon
and
its
publics
–
CIPR
UK
Control
the
convo
Control
flow
of
info
Get
the
right
message
to
the
right
people
Increase
brand
recogniJon
Manage
crisis
Manage
reputaJon
Manage
stakeholders
UlJmate
goal
–
Create
goodwill
for
brand
3. WHAT
IS
SOCIAL
MEDIA?
Blogging
publishing
plaQorms:
Wordpress,
blogger,
Tumblr,
slideshare
Microblogging
streams:
TwiTer,
Periscope,
IG
Photos
sharing:
IG,
Flickr,
Picasa,
etc
Social
Networking
sites:
Facebook,
LinkedIn,
Google+,
MySpace,
Video
publishing
/sharing:
Youtube,
Vimeo,
Vine.
LivecasJng:
Ustream,
Snapchat,
Periscope
Social
CuraJon:
Flipboard,
Discussion
boards/
forums:
Quora,
Nairaland,
Blog
Comments
Social
Knowledge:
Wikipedia,
Audio:
Soundcloud,
iTunes,
ORIN,
etc
LISTEN.
ENGAGE.
INFORM.
ENERGIZE
WHAT
SHOULD
PR
DO
ON
SOCIAL?
4. Integrate
Social
Media
with
classic
Public
RelaJons
=
Social
+
PR
=
Social
PR
Social
media
has
not
come
to
displace,
replace
or
exterminate
tradiJonal
media.
(…at
least
not
just
yet…)
TradiJonal
media
is
sJll
important.
However,
when
strategically
paired
with
social,
the
impact
of
tradiJonal
media
becomes
very
POWERFUL.
TRADITIONAL
VS
NEW
MEDIA
Social
Media
Tools
TradiJonal
PR
Principles
5. DOES
IT
MATTER
WHAT
PEOPLE
SAY
ON
SOCIAL?
Facebook
posts
Tweets
&
RTs
YouTube
video
comments
App
store
reviews
IG
comments
Blog
posts
&
Comments
The
key
for
PR
pros
is
to
interject
our
point-‐of-‐view
into
this
process
by
using
social
tools
to
(proacJvely)
be
accessible
to
our
audience,
and
use
advanced
tools
to
monitor
for
user-‐created
social
messaging
DMs
&
inbox
msgs
Rejoinders
FB
Insights.
Google
AnalyJcs.
Hootsuite.
Keyhole.
Topsy.
Cision.
Hubspot.
ManageFliTer
MONITOR
FEEDBACK.
ANALYZE
TRENDS.
GENERATE
CONTENT
6. THE
RISE
OF
THE
SOCIAL
ARMY
–
CONSUMER
POWER
There’s
been
a
huge
shie
in
consumer
power
that
social
media
has
enabled.
You
may
never
know
how
many
people
will
be
influenced
by
Omojuwa’s
Facebook
complaint
or
Tolu
Ogunlesi’s
TwiTer
rant.
(Ask
GEJ,
Arik,
NYPD,
BalJmore
PD,
Hosni
Mubarak…
)
#ArikWhereIsMyIPad
#BlackLivesMaTer
#ICantBreathe
#BringBackOurGirls
#OccupyNigeria
#OpenNASS
CiJzen
Journalists
are
winning!
7. LEAVE
THE
BLASTS
…IN
THE
PAST.
The
era
of
email
blasts
and
generic
press
releases
is
OVER
PR
messages
must
be
targeted,
customized
&
localized
based
on:
Content
type,
Medium,
TA
Behaviour,
TA
EducaJon,
TA
interests
and
ConnecJons
of
users.
Facebook,
TwiTer,
Google
Adwords…
all
offer
targeJng
opJons.
So
also
should
the
style,
format
and
nature
of
the
messages.
Social
media
helps
to
follow,
understand,
befriend
and
engage
journalists
beTer.
Now
you
have
unrestricted
access
8. WHY
MUST
WE
INVEST
IN
SOCIAL?
Global
spending
on
social
media
currently
represents
13%
of
markeJng
budgets
and
in
the
next
five
years,
that
percentage
is
projected
to
rise
to
more
than
25%
-‐
WSJ
BRAND
AWARENESS
CUSTOMER
CARE
EARN
RATINGS
&
REVIEWS
SEARCH
OPTIMIZATION
POWERING
EARNED
MEDIA
RECRUIT
FANS
&
ADVOCATES
BUILD
THOUGHT
LEADERSHIP
COMPETITIVE
POSITIONING
INSIGHTS
AVOID
&
MANAGE
CRISIS
SELL,
SELL,
SELL
Nigeria’s
leading
online
stores
(Konga,
Jumia,
DealDey,
etc)
achieve
about
$2
million
worth
of
transacJons
per
week.
-‐
ThisDay
9. BIG
HEADACHES:
ROI’s
&
KPI’s
COUNTING
THE
COST:
-‐ Monitoring
&
analyJcs
-‐ Content
development
-‐ Content
distribuJon
&
promoJon
-‐ Campaign
management
THE
INDICES:
-‐ Reach:
fans
&
followers
-‐ Demographics
&
locaJon
-‐ Engagement:
Likes,
shares,
RTs,
Comments,
MenJons
-‐ Web
traffic
data:
leads
from
social
10. HOW
TO
GET
THE
BOSS
(CLIENT)
TO
SPEND
ON
SOCIAL
But
first…
-‐ Ensure
expectaJons
are
in
line
with
reality.
-‐ Avoid
serng
certain
number
of
fans
as
KPI
(unless
it’s
Facebook.
LOL.
*wink*)
-‐ Don’t
promote
social
posts
unless
they’re
really
cool
&
compelling
-‐ Beware
of
resistance
&
the
“I-‐Told-‐You-‐So”
crowd
-‐ Make
sure
resources
for
social
markeJng
are
in
line
with
overall
campaign
budget
-‐ Tell
them
what
compeJJon
is
doing
on
social…
but
be
wary
of
case
studies
that
are
not
relevant
to
your
brand
11. –
Mr.
Shawn
Carter.
A.K.A
Jay
Z.
The
Greatest
Rapper
Alive.
Business
Mogul.
Worth
$550
million.
Crunch
the
data
Get
the
stats
Review
analyJcs
Study
the
trend
Speak
Sta$stese
12. SO,
WHAT
DO
THE
NUMBERS
SAY…?
88%
of
PR
pros
say
their
businesses
or
clients
regularly
engage
on
Facebook.
TwiTer
came
in
a
close
second
at
85%
-‐
Cision
27%
of
Millennials
(18-‐33)
favor
social
media
for
customer
service.
-‐
MediaPost
75%
of
customers
say
they
use
social
media
as
part
of
the
buying
process.
–
Biznology
28%
of
Millennials
(aged
18-‐33)
say
they
are
very
likely
to
make
a
purchase
based
on
a
friend’s
social
media
post
–
Heidi
Cohen
46%
of
online
users
count
on
social
media
when
making
a
purchase
decision
-‐
Nielsen
U.S.
spending
on
social
media
markeJng
has
reached
$9.7
billion
in
2015
-‐
MediaPost
Over
70%
of
users
expect
to
hear
back
from
the
brand
they’re
interacJng
with
on
TwiTer.
53%
want
a
response
within
the
hour.
–
Search
Engine
Watch
Millennials
represent
a
key
markeJng
demographic.
Millennial
buyers
are
projected
to
spend
an
annual
$1.4
trillion
by
2020
–
Accenture
13. THE
NUMBERS
ARE
STILL
TALKING…
Nigerians
get
their
daily
dose
of
news
&
info:
62%
via
Radio
(declined
by
24
points
between
2013
-‐
2015)
49%
via
TV,
37%
via
Social
Media
(increased
by
14
points
from
2013-‐2015)
30%
via
Newspapers.
-‐
NOI
Polls
71%
of
Americans
depend
on
social
media!
At
the
end
of
2014,
there
were
67
million
internet
users
in
Nigeria.
A
16%
increase
from
2013
figures.
As
at
April
2015,
about
10
million
new
users
have
been
added.
-‐
NCC
Millennials
form
78%
of
Nigeria’s
online
populaJon.
That’s
about
42%
of
the
general
populaJon.
–
ID
Africa
At
the
start
of
2014,
there
were
56
million
internet
users
in
Nigeria
–
Social
Media
Week
That’s
more
than
the
enJre
populaJon
of
South
Africa
(49
million)
In
2014,
87%
of
the
21
million
Lagosians
were
accessing
Facebook
via
their
mobile
phones.
–
Social
Media
Week
14. BREAKING
NEWS!!!
Infographics
Product
Reviews
How-‐To’s
LisJcles
Link
pages
e-‐books
Case
studies
Podcasts
&
audio
recordings
interviews
Original
research
&
data
Memes
Videos
(funny
stuff,
fun
stuff,
strange
stuff)
Guides
Rants
ENGAGING.
SHARABLE.
MEMORABLE.
MOBILE.
SHORT.
SWEET.
TRENDY.
TIMELY.
EMOTIVE
Trends
CONTENT
MARKETING
15. THE
BHM
STORY
–
Are
We
A
Content
Company?
Over
1
billion
social
media
impressions
in
2014
Over
2million
page
views
monthly
#NECLive3
-‐
over
1,200
social
posts
in
3
days.
Over
15million
impressions
#StarBoTleTree
#StarMusicApp
#GUSTheMission
BHM
app