The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Top 9 Social Media Lessons Learned from SoccerDeirdre Walsh
I'm no stranger to the soccer field. My dad, whose college nickname was Elep (Pele backwards), spent many weekends teaching me the sport and cheering me on at games. While it has been many years since I've played, I’m still able to take the lessons learned on the grass and apply them to my role as a social strategist.
This is the presentation I used to discuss the social media educational tool I created for Concordia University to the Digital Arts and Technology class at Cathedral City High School. After my presentation, over 20 students showed an interest in visiting Concordia University. It is wonderful to get this many students interested in pursuing a higher degree.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Top 9 Social Media Lessons Learned from SoccerDeirdre Walsh
I'm no stranger to the soccer field. My dad, whose college nickname was Elep (Pele backwards), spent many weekends teaching me the sport and cheering me on at games. While it has been many years since I've played, I’m still able to take the lessons learned on the grass and apply them to my role as a social strategist.
This is the presentation I used to discuss the social media educational tool I created for Concordia University to the Digital Arts and Technology class at Cathedral City High School. After my presentation, over 20 students showed an interest in visiting Concordia University. It is wonderful to get this many students interested in pursuing a higher degree.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This keynote will walk through the levels of SharePoint and Yammer integration available today, providing some real-world example and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.Keynote presentation from SharePoint Connect 2014 in Amsterdam, presented Nov 19th, 2014.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
This is a presentation on social media marketing based around answering these key questions:
1) How is social media different from traditional media?
2) What tactics make sense for businesses?
3) Where to start to build a strategy?
The social web requires companies to rethink how they approach content across the customer journey. We have evolved beyond the community manager and social strategist... A Social Bizologist leads the integration of social across business functions.
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This keynote will walk through the levels of SharePoint and Yammer integration available today, providing some real-world example and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.Keynote presentation from SharePoint Connect 2014 in Amsterdam, presented Nov 19th, 2014.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
This is a presentation on social media marketing based around answering these key questions:
1) How is social media different from traditional media?
2) What tactics make sense for businesses?
3) Where to start to build a strategy?
The social web requires companies to rethink how they approach content across the customer journey. We have evolved beyond the community manager and social strategist... A Social Bizologist leads the integration of social across business functions.
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
The digital marketplace is changing daily but executives, managers and students are not prepared. We have created the Digitally Integrated Learning Environment to address this need of managers and millennials alike!
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and survive, facing the challenges of digital transformation.
But are executives prepared to manage their organizations and seize the opportunities?
In three recent studies, executives speak out candidly on their state of un-preparedness!
f
What is your Digital Footprint?
How do you manage your online reputation?
What is your personal Brand?
How do you strategize to change your digital presence ?
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
3. Companies Fail to Integrate
Survey -1,222 managers U.S., Britain, France
Netherlands, Belgium, Germany
• 61% use Facebook; 39% Twitter, 24% YouTube
• Progress on social media use
– 29%, said they were “doing nothing,”
– 27% said they were in the “first steps,”
– 15% were “integrating social media”
– 12% integrated social media into corporate plan
•
4. Integrated Strategy
• By integrating all of the marketing and
communications efforts into one overriding
strategy (incorporating mobile, social
media, content, sales, advertising, direct
marketing, search [paid and organic],
email and digital marketing), not only does
every department have a better
understanding of what other departments
are doing, but also the end goals are
unified and not conflicted.
7. 9 Elements to Integrate -1
1. Design your website/ hub as engaging, interactive,
easy to navigate and action oriented.
2. Search Engine Optimization -With 8.2 billion indexed
pages integrating targeted keywords and SEO tactics with
social media is critical
3.Optimize mobile site- if its hard to read, 61% leave, 40%
goes to competitor
4. Digital Marketing Optimization- Social Media
Marketing connects 1.5 billion members globally via social
networks. Consistent, engaging and sharing posts
generates action on your website
8. 9 Elements to Integrate -2
5. Content Management- rich key word laden content
promotes sharing easily with friends, colleagues
6. QR Codes grew 1,400 % linking to website and collecting
consumer data.
7. Email Marketing Strategies with ROI of $41/ dollar spent
develop email, online and social acquisition strategy
8. Paid Search (PPC) can be tailored to any budget, location
or business to capture a very qualified audience.
9. Targeted Online Advertising provides quick exposure
while adding new tools to target and convert customers
10. Integrated Media Marketing
Synergize … Build on each other
traditional online
advertising marketing
social public Social/Mobile
relations media
BUZZ
11. Is Advertising Dead?
• No! Advertising is flourishing.
• Social media will never be able to replace
TV or any other means of communication.
• We just need to use every media format
the way it was intended to be used.
• We need to start thinking. A creative
interface and idea is nothing in the digital
space without the mechanics and the
tactics. Jesper Astrom
12.
13. Social Strategies
• Access Targeted Social Communities
• Amplify Traditional Marketing Channels
– Este’e Lauder free makeover
• Encourage Social Sharing
– Leverage users social identities to share
content
• Integrate Social Customer Relationship
Management (SCRM)
• Use QR codes, Pinterest, Instagram to
drive traffic to web
15. Content Management
• Create rich content that promotes sharing
easily with friends, colleagues
• Encourage mashup (mix digital media-
graphics, audio, video, animation to create a
new work
• Reward conversation and engagement
• Include keywords in content updates
• Produce consistent updates
– Utilize staff resources through training
– Outsource updates through regular client input
16. Integrated Media Marketing
Best Practices
• Review your corporate legal framework
• Design a strategy reflecting customer touchpoints
• Integrate and synergize your media
• Monitor competition’s digital footprint
• Develop social media employee policy
• Design a proactive crisis strategy
• Incorporate links as metrics
sm
• Evaluate RGV (Resources Generating Value)
17. What Has Changed ?
Barriers are lowered
• Blogging web publishing
• Wikis group collaborative authorship
• Social bookmarking and photo tagging
creating knowledge together and
classification
• Social networking virtual communities
and viral distribution
19. Who’s on LinkedIn?
• 175 million Professionals globally
• 62% outside US
• Avg income $109k
• Avg age 37 - 52
• Executives from all Fortune 500
• Entrepreneurs – 31%
• Executives – 18%
• Decision Makers – 42%
*From LinkedIn.com Advertising
20. Should I Be Marketing on
Facebook?
Yes
Facebook is the #1 social destination
21. More than 850 million active users
2nd most trafficked website
57% female
The fastest growing demographic is those 35
years old and older
Average user spends 55 minutes/day on FB
More than 1.5 million local businesses have pages
on Facebook
More than 20 million users become fans of Pages
each day
The Nielsen Company found that the average time
users spend using Facebook per month grew
nearly 10%, topping seven hours.
22. Twitter
• Twitter is a free micro-blogging
• Tweets- text-based posts 140 characters
• 465 million global users in 2012
• 1mil new accts &175 mil tweets per day
• How to access: client (10%); mobile (16%) web
(64%)
• Retweets 92% - interesting content
» 84%- personal connections
» 66%- humor
» 32% incentive
» 22% celebrity
23. Social Video
• 800+ million users/ month
• 4 billion hours watched/mo
• 72 hrs uploaded/ minute
• 70% traffic outside the US
"double the
prime time
audience of • Create a YouTube channel
all three
major U.S.
networks
• Syndicate Your Videos
combined”
• Use videos for events,
special services, customer
service, how-to
24. Social Bookmarking
• Share bookmarks
• Collaborative
knowledge
gathering
• Voting on popular
posts
• Research
26. If you think and operate with
new models, you will realize
new results
• The next three years businesses will
Integrate Marketing Strategies to realize a
powerful competitive edge
• Companies are changing how they relate to
their customers
• Are you prepared?