Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
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Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
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LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
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Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
- Speakers Rick Smith Director of National Accounts Emily Carroll Strategic Planning + Consumer Insights Suzanne Beane VP, Media + Strategy Emily Van Winkle Communications + PR
- Brands using sign up ads to engage women:
- Successful Campaigns
- Successful Campaigns
- Resources for Delivering Digital Campaigns + Know your audience + Understand their motivations + Be mindful of brand sentiment + Prepare to interact
- Resources for Delivering Digital Campaigns + Fresh, more engaged consumer database + Deeper demographic/psychographic profile + Comprehensive snapshot of consumer engagement
Editor's Notes
- Starting conversations, building trust, talking on 1:1 level, relevance