Everyone acknowledges the global business environment is dynamically changing with the adoption of digital technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they are forced to restructure to compete and survive, facing the challenges of digital transformation.
But are executives prepared to manage their organizations and seize the opportunities?
In three recent studies, executives speak out candidly on their state of un-preparedness!
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The covid-19 pandemic boosted the Digitalization initiative. Every company started relying more on digital technologies to continue their business operations. To cope with this changing environment, employees planned to improve their skills and started learning new things virtually; this gave rise to E-learning during the pandemic. The future of E-learning looks excellent because it is the easiest way to learn.
Click through excerpts of LinkedIn's report on recruiting trends across Spain.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.
The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.
The covid-19 pandemic boosted the Digitalization initiative. Every company started relying more on digital technologies to continue their business operations. To cope with this changing environment, employees planned to improve their skills and started learning new things virtually; this gave rise to E-learning during the pandemic. The future of E-learning looks excellent because it is the easiest way to learn.
Click through excerpts of LinkedIn's report on recruiting trends across Spain.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.
The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.
Elevating executive results: The c-suite’s guide to winning the war for talentAcertitude
Globalization, digital disruption, changes in workforce demographics, and shifting attitudes toward workplace engagement have created one of the most competitive and dynamic global talent markets in history. “Elevating executive results: The c-suite’s guide to winning the war for talent” identifies eight critical steps that enable companies and organizations to do a better job in finding – and keeping -- the leadership needed for sustained high performance in today’s demanding business environment.
Do organizations have the right skills for the digital age? How can they plug the digital skills gap? Assess your digital skills maturity with a quick DIY assessment
In today’s dynamic world of work, the path
to opportunity—for both individuals, and
organizations—is changing.
The short shelf life of skills and a tightening labor market are giving rise to a multitude of skill
gaps. Businesses are fighting to stay ahead of the curve, trying to hold onto their best talent and
struggling to fill key positions. Individuals are conscious of staying relevant in the age of automation.
Enter the talent development function—the organizational leaders creating learning opportunities
to enable employee growth and achievement. They have the ability to guide their organizations to
success in tomorrow’s labor market, but they can’t do it alone.
The digital marketplace is changing daily but executives, managers and students are not prepared. We have created the Digitally Integrated Learning Environment to address this need of managers and millennials alike!
Learning & Development: A Prescriptive Vision for Accelerating Business SuccessCognizant
Corporate learning is increasingly critical to business, but traditional approaches are inefficient, overly rigid, fragmented and unconnected from employees' daily work - and thus ripe for transformation - as recent research reveals.
Elevating executive results: The c-suite’s guide to winning the war for talentAcertitude
Globalization, digital disruption, changes in workforce demographics, and shifting attitudes toward workplace engagement have created one of the most competitive and dynamic global talent markets in history. “Elevating executive results: The c-suite’s guide to winning the war for talent” identifies eight critical steps that enable companies and organizations to do a better job in finding – and keeping -- the leadership needed for sustained high performance in today’s demanding business environment.
Do organizations have the right skills for the digital age? How can they plug the digital skills gap? Assess your digital skills maturity with a quick DIY assessment
In today’s dynamic world of work, the path
to opportunity—for both individuals, and
organizations—is changing.
The short shelf life of skills and a tightening labor market are giving rise to a multitude of skill
gaps. Businesses are fighting to stay ahead of the curve, trying to hold onto their best talent and
struggling to fill key positions. Individuals are conscious of staying relevant in the age of automation.
Enter the talent development function—the organizational leaders creating learning opportunities
to enable employee growth and achievement. They have the ability to guide their organizations to
success in tomorrow’s labor market, but they can’t do it alone.
The digital marketplace is changing daily but executives, managers and students are not prepared. We have created the Digitally Integrated Learning Environment to address this need of managers and millennials alike!
Learning & Development: A Prescriptive Vision for Accelerating Business SuccessCognizant
Corporate learning is increasingly critical to business, but traditional approaches are inefficient, overly rigid, fragmented and unconnected from employees' daily work - and thus ripe for transformation - as recent research reveals.
2014 essential guide social enterprise software for higher educationThe Tambellini Group
Social Enterprise Software for Higher Education Guide.
This guides provides Higher Education executives an overview of the opportunities and innovations that are possible with the application of social collaboration technologies and engagement and reward engines at the enterprise level.
Socially Driven Collaboration Research Study 2014 Leader Networks
What happens when Marketing and IT unite to tackle the escalating challenges that today’s
rapidly moving digital, social and mobile world bring? Collaboration brings both Marketing
and IT the potential to influence management decisions while, in tandem, add business value.
When Marketing collaborates with IT, the possibility exists for Marketing to make an impact
beyond raising awareness to improving speed to market for new products and services while
reducing project costs. In turn, IT’s collaboration with Marketing can give rise to greater
awareness of thought leadership and increase share of budget.
When collaboration happens, Marketing often leads the charge to break down the functional
silos with IT. And even though Marketing is making progress, it faces strong headwinds as it
attempts to advance collaboration within the company.
To get a better understanding of the state of collaboration between Marketing and IT, Oracle
commissioned Social Media Today and Leader Networks to field a study to investigate the
changing relationship between these functional teams. Responses were gathered from 662
Marketing and 263 IT leaders from more than 500 organizations around the world.
Sewells Competence Development Model for the Digital AgeSewells MSXI
The world of automotive retail has clearly intersected with the digital age. Technology now pervades
almost every component, from the products that are sold and serviced, to the marketing channels that
are used to disseminate information, to the way customers communicate and share experiences. Despite
these revolutionary times, the need for dealerships to develop competent individuals who can engage
with customers remains critical to automotive retail success.
My fortnightly blog considers the new role and opportunities for corporate L&D teams in the shifting world of work and teams. Here's a summary of my most read blog posts from 2019.
Introducing Social Employee Engagement: Shifting From Technology To PeopleMSL
Social employee engagement puts people at the centre by focusing on what inspires and
engages them to do their best work. This report offers a complete introduction to social business and sets out a roadmap for success.
Patterns for the digital enterprise: The repeatable patterns that improve bus...Scott Smith
A shift of power in commercial relationships from producers and sellers to buyers has changed marketplace and leadership thinking toward greater collaboration with customers, partners and employees. Fortunately, new capabilities in technology and business practices can help organizations adapt to, even harness, these marketplace dynamics.
Collaboration can be combined with mobility and cloud to enable organizations to innovate and execute faster, better understand and serve their customers, and empower a more engaged workforce. This paper describes seven examples of repeatable approaches for using collaboration practices and capabilities to impact your business, to create competitive advantage and to gain identifiable and measurable ROI.
Collaboration is much more than social media and technologies. It’s an organization whose culture and practices recognize that business transformation includes the interactions of people. They encourage networks of people including employees, partners, customers and other stakeholders, to create business value. They will embed social interactions into core business process and apply analytics to gain insights from social networks.
What is your Digital Footprint?
How do you manage your online reputation?
What is your personal Brand?
How do you strategize to change your digital presence ?
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
Making Social Media Work for Businesspeople, Presents the basics and what is needed to create a Marketing 2.0 strategy. Understanding the Power of Social Marketing and how to access this power for competitive advantage
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Whos preparing the 3 million digital marketing managers needed by 2018
1. entwinedigital.com http://www.entwinedigital.com/2014/11/preparing-marketing-managers/
By Ira
Kaufman
November 7,
2014
Who’s Preparing the 3+ Million Digital Marketing Managers
Needed by 2018?
Everyone acknowledges the global business environment is dynamically changing with the adoption of digital
technologies, globalization of the marketplace, and changes in the global workforce (75% of the workforce will be
Millennials by 2025). As organizations respond to rapid-fire changes in the global digital business environment, they
are forced to restructure to compete and survive, facing the challenges of digital transformation.
But are executives prepared to manage their organizations and seize the opportunities?
In three recent studies, executives speak out candidly on their state of un-preparedness!
A recent Forester study noted, “Today’s executives know digital is a threat. More than 90% of global business
executives believe digital will disrupt their business in the next 12 months, and nearly 75% are taking action
with a digital strategy, yet only a third of executives believe that their approach to digital is correct.”
A 2014 Adobe study of 1000 executives reinforced this finding: “Only 14 % of marketers who want to reinvent
themselves for the new digital world actually know how to,”
A 2014 IBM Global CMO Study compares global CMOs’ level of digital preparedness: in 2011, 71% felt under-
prepared to deal the explosion of marketing data, as compared to 82% in 2014. Moreover, 66% reported that
they’re not ready to cope with social media, marginally less than 2011.
The Need
Study after study concede there is a growing need to better prepare our future executives and managers to
integrate the customer experience, digital technologies, and global opportunities with marketing analytics and
automation
“It’s evident that digitization has become a critical asset in many companies’ quest for growth…But
organizational challenges and a dearth of talent are common, significant hurdles that prevent
companies from scaling up their digital efforts or seeing clear returns on their
investments.”McKinsey’s Global Survey
“By 2018 the US is predicted to lack around 1.5 million managers and analysts with sufficient technical
and digital know-how to make effective decisions, and the picture in the UK is similar. Big data, web
analytics, mobile, content marketing and social media are the future of marketing but they are also the
most difficult skills for which to recruit. This presents a challenge for both marketing employers and
educators.” Lorna Walker, senior lecturer and programme director in the Business &
Management faculty of Regent’s University London Business School’
Accenture’s “The Global Agenda: Competing in a Digital World, based on a late 2013 survey of 1,041 C-suite
executives across 20 countries, relates how 75% “say they are likely to scale up their investments in human capital
(recruitment, retention, training or other skills development), as 35% cited skills shortages as one of the biggest
2. barriers to implementing digital technologies.”
Three Approaches to Digital Transformation
As these studies bear out, there is a need for business training to prepare students, participants, and managers for
the wholly transformed business climate they will face as they enter the global digital marketplace. There are three
approaches to digital transformation that address this need and the pervasive feeling of unpreparedness: “buying
expertise,” “enriching expertise,” and “developing expertise.”
A short-term fix is acknowledging the challenge and “buying expertise,” or collaborating with groups that have the
technical knowhow. This addresses the immediate technical challenges but does not focus on the comprehensive
need to develop the strategic capacity of the executive team to respond and compete in the global digital world.
A mid-term approach, “enriching expertise,” focuses on transforming the organization by hiring new talent and
retraining existing employees. It begins with establishing a new company culture based on a digital mindset and
restructuring the organization to facilitate innovation and collaboration. Adobe CMO Ann Lewnes suggests, “The
reinvention of marketing starts with reinventing the marketing organization.” She shared in Adobe’s digital marketing
journey that created a massive transformation of the company, including a reinvention of the marketing function,
hiring the right people, and reskilling—or reinventing—existing employees. This approach leads to digital
transformation, a critical step for an organization to remain relevant and competitive.
Finally, the long-term approach, “developing expertise” through business school training, contributes to the
development of existing and future managers of businesses facing these challenges and preparation of participants
entering the workforce. This training builds on the transforming effect of the digital mindset as it unveils strategic
doorways to creative actions, essential to the growth of sustainable businesses. As Ashley Friedlein, CEO,
Econsultancy, suggests, “Marketing departments need to have a balance of team members with both analytical
(data-driven) and creative skills. Those rare individuals who are adept in both areas are set to inherit the digital
earth.”
A Hybrid Solution
Business Training in the Global Digital Age
To address this need to prepare some 3+ million digital managers by 2018, we need to focus on the mid-and long-
term approaches. Traditionally, executives turned to Business Schools for this training and education. But are B-
schools seizing this opportunity and answering this challenge?
According to Rakesh Khurana, Professor, Harvard Business School, business schools are facing “a crisis
of irrelevance,” as they don’t teach rules of engagement in developing markets.
Dr. Natalie Petouhoff, UCLA’s Social Media Executive Training Program Director contends, “Universities
are totally out of touch with the reality of the social business transformation occurring in today’s organizations.
They are teaching the old business models which are no longer relevant; and issuing degrees for business
past.”
Finally, after studying GE’s approach to Digital Literacy, McKinsey & Company concluded,“[Digital] Social-
media literacy… has not yet found its way into the curricula of business schools and leadership development
programs.”
Business training must reflect the current business environment, digital technologies, globalization, and the culture
and expectations of those being trained. Much like corporations and non-profits, business schools must adapt and
transform to stay relevant. Business training must adopt innovative training methodologies, blend traditional face-to-
face interactions with online learning activities and best practices into the learning process. Moreover, these new
3. approaches must meaningfully address the real-world challenges of the current business environment to prepare
participants and managers to succeed in an increasingly interconnected, global digital marketplace.
Digitally Integrated Learning Environment
After many years developing digital marketing trainings, the Digitally Integrated Learning Environment (DILE) has
evolved as a foundational training methodology. In both content and delivery, the DILE incorporates five core
principles: participant centricity, social community, collaboration, integration, and applicability.
Core Principles of the DILE
1. Participant Centricity – The learner experience (LX) is the primary focus. Participant-centric training
requires instructors to actively encourage and respond to participant input.
2. Social Community – The training is a living digital laboratory. Participants are part of a “social learning
community,” utilizing the latest digital tools to foster communication and collaboration.
3. Collaboration – In collaborative learning, the instructor and participants are partners in learning. The
instructor serves as a guide and consultant rather than just a provider of information.
4. Integration – Integration permeates the entire training experience: integrating media as well as integrating
values and goals with actionable strategies and tactics.
5. Applicability – The training must be easy for participants to relate to and practically apply to hands-on
projects and real-world scenarios.
The DILE in Action
As a real-world proof of concept for the DILE, Chris Horton and I have designed a new learning resource to prepare
and train executives and managers for digital transformation. Digital Marketing: Integrating Strategy and Tactics
with Values is a guidebook that encourages organizations to harmonize their core values and business goals with
their digital marketing strategies, tactics, infrastructure, and information systems across all business functions to
generate sustainable outcomes. It focuses on marketing as an expanded business function traversing IT, HR,
finance, and management. As an innovative leaning resource, it integrates traditional print with digital video, internet,
and mobile to create a Connected Digital Experience. Here is a zapcode that employs augmented reality to
deliver five pieces of digital content to allow the reader to expand the learner experience (LX).
Hover over the zapcode to discover the basics of the Digital Marketing guidebook. Click here for the Executive
Guide, “From Traditional Business to Digitally Integrated Organization.”