The Channel Effect
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How the introduction of digital and social technologies as business channels impact marketing and innovation profoundly.
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Born digital...the revolution 8 15-11
The document discusses the digital revolution and how it has changed marketing and consumer behavior. Some key points include:
- People are engaging with digital/social media more than traditional TV networks. Nearly all consumers now research products online before purchasing.
- The global marketplace is now one interconnected space where consumers can instantly access and share information.
- Different generations interact with digital/social media in different ways, from "digital natives" to "digital immigrants" to "digital aliens."
- Companies are increasingly relying on social media and see good returns on their investments in these channels to generate exposure, traffic, leads and partnerships. Understanding the digital landscape is now critical for business success.
Golant making stuff interesting (inets 2011 03) v2
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New technologies
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The document discusses the digital revolution and how it has changed marketing and consumer behavior. Some key points include:
- People are engaging with digital/social media more than traditional TV networks. Nearly all consumers now research products online before purchasing.
- The global marketplace is now one interconnected space where consumers can instantly access and share information.
- Different generations interact with digital/social media in different ways, from "digital natives" to "digital immigrants" to "digital aliens."
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A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
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Mckinsey - Dez tendências em TI
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2. Ten emerging technology-enabled business trends are profoundly reshaping industries: distributed cocreation, networks as organizations, deeper collaboration, the Internet of Things, experimentation with big data, wiring for a sustainable world, anything-as-a-service models, multisided platforms, innovation from emerging markets, and using technology for social good.
3. To exploit these trends, leaders must track their evolution, be alert to adoption rates, guide strategic adaptations, and use "test and learn" methods to avoid disruptions from overly rapid technology adoption
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2. To guide strategies in this changing environment, leaders should track the evolution of new technologies, monitor adoption rates, assign accountability for implications across functions, catalyze collaboration across silos, and use "test and learn" methods when implementing technologies to avoid disruptions. Fully exploiting these trends will require transforming organizations into learning laboratories.
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- The advent of the internet has challenged traditional advertising by allowing advertisers to reach customers without geographical barriers.
- Internet marketing involves promoting products/services over the internet, tying together creative and technical aspects. It allows lower costs to distribute information globally.
- The report will study the impact of internet on advertising from customer and advertiser perspectives through market research and data analysis. It includes sections on internet advertising trends, case studies, and conclusions.
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Digitalization has unleashed a wave of transformation across a range of industries. The pace of change has been mind boggling and will only continue to accelerate. Everything from business models and product categories to financing and human resources will transform in order to take advantage of the possibilities of the Networked Society.
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The document discusses digital business transformation and the disruption of industry logics. It examines the major technological forces driving digital transformation, including hyperconnectivity, the internet of things, commoditized technology, ubiquitous access, converged markets, and the networked society. These forces are disrupting conventional business logic and changing characteristics of digital markets, which are now high-speed, all-embracing yet super-niche, have blurred boundaries, complex business models, and are both hyper-competitive and collaborative. The rise of user-centric ecosystems is shifting industries from ownership models to ones focused on access through streaming, sharing, renting and subscribing. Successful companies must adapt to these changes in how they relate to markets.
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Presentation genica ideas
1. Technology changes everything and global interdependency is increasing while sustainability crises grow.
2. Digital transformation strategies are focusing on omnichannel customer experiences using various technologies to collect and analyze customer data.
3. Telecom business models are under pressure to develop two-sided platform strategies using open APIs, retail services 2.0, devices 2.0, and enterprise services 2.0 to distribute content and access customer data.
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McKinsey Global Institute Connected World-discussion-paper_february-2020
The promise of 5G has captured the attention of business leaders, policy makers, and the media. But how much of that promise is likely to be realized anytime soon?
With the first true high-band 5G networks already live, we set out to take a realistic view of how and where connectivity could be deployed and what it can enable over the next 10 years. But 5G is not appearing in isolation. This research takes a more expansive view of connectivity to include other technologies, ranging from fiber and satellites to Wi-Fi and short-range technologies.
Despite the hype about remote surgery and Star Trek–style holodecks in everyone’s living rooms, the future is not solely happening on the frontier. Existing connectivity technologies are expanding and evolving, with new standards that boost network performance—and they are much less capital-intensive. We have identified an enormous array of use cases that can run on this type of upgraded backbone. Companies do not have to wait for high-band 5G to implement new systems and go after the resulting productivity gains.
To illustrate what is possible, this research looks at how connectivity could be deployed in mobility, healthcare, manufacturing, and retail. The use cases we identified in these four commercial domains alone could boost global GDP by $1.2 trillion to $2 trillion by 2030. This implies that the value at stake will ultimately run trillions of dollars higher across the entire global economy.
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Digital Economy Malaysia
The document summarizes an upcoming conference on the digital economy and e-commerce in Malaysia. The conference will explore how Malaysia can maximize its digital infrastructure and capitalize on opportunities in the digital economy. It will involve industry and policymakers in discussions on topics like public policies to support economic growth, challenges and opportunities around Malaysia's new Digital Free Zone, preparing the workforce for digital jobs, and best practices in e-commerce. The one-day conference organized by the Asian Strategy & Leadership Institute will include presentations from government and industry leaders.
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Mckinsey - Dez tendências em TI
1. Advancing technologies are rapidly disrupting traditional business models. Senior executives must think strategically about how to prepare their organizations for this new environment.
2. Ten emerging technology-enabled business trends are profoundly reshaping industries: distributed cocreation, networks as organizations, deeper collaboration, the Internet of Things, experimentation with big data, wiring for a sustainable world, anything-as-a-service models, multisided platforms, innovation from emerging markets, and using technology for social good.
3. To exploit these trends, leaders must track their evolution, be alert to adoption rates, guide strategic adaptations, and use "test and learn" methods to avoid disruptions from overly rapid technology adoption
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1. Advancing technologies are rapidly disrupting traditional business models and forcing strategic changes. Ten emerging tech-enabled business trends were identified that executives need to understand and adapt to, including distributed cocreation, networks as organizations, collaboration at scale, the growing 'Internet of Things', experimenting with big data, and wiring for a sustainable world.
2. To guide strategies in this changing environment, leaders should track the evolution of new technologies, monitor adoption rates, assign accountability for implications across functions, catalyze collaboration across silos, and use "test and learn" methods when implementing technologies to avoid disruptions. Fully exploiting these trends will require transforming organizations into learning laboratories.
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As markets transform, businesses have to adapt to keep up and stay ahead. Strategies may vary, but the latest Networked Society Lab report, Models of Digital Operations, has identified successful practices that are already changing business logistics.
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By following a five-step plan, media and entertainment companies can optimize human resources, standardize key business processes and revamp aging IT infrastructure to ensure viability over the long term.
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The document is a student project report on internet marketing. It provides an overview of internet marketing and advertising. Some key points:
- The advent of the internet has challenged traditional advertising by allowing advertisers to reach customers without geographical barriers.
- Internet marketing involves promoting products/services over the internet, tying together creative and technical aspects. It allows lower costs to distribute information globally.
- The report will study the impact of internet on advertising from customer and advertiser perspectives through market research and data analysis. It includes sections on internet advertising trends, case studies, and conclusions.
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The document is a student project report on internet marketing. It includes an introduction discussing the evolution of marketing and advertising. It then discusses internet marketing and advertising. Key points covered include the advent of the internet and how it has challenged traditional advertising, the 7 P's of internet marketing, benefits of internet marketing, types of internet advertising and trends. It also describes research conducted including objectives, methodology, findings and case studies on various companies' internet marketing strategies.
Be technological environment
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http://www.ericsson.com/thinkingahead/networked_society
Digitalization has unleashed a wave of transformation across a range of industries. The pace of change has been mind boggling and will only continue to accelerate. Everything from business models and product categories to financing and human resources will transform in order to take advantage of the possibilities of the Networked Society.
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The document discusses digital business transformation and the disruption of industry logics. It examines the major technological forces driving digital transformation, including hyperconnectivity, the internet of things, commoditized technology, ubiquitous access, converged markets, and the networked society. These forces are disrupting conventional business logic and changing characteristics of digital markets, which are now high-speed, all-embracing yet super-niche, have blurred boundaries, complex business models, and are both hyper-competitive and collaborative. The rise of user-centric ecosystems is shifting industries from ownership models to ones focused on access through streaming, sharing, renting and subscribing. Successful companies must adapt to these changes in how they relate to markets.
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ABSTRACT: Digitalization helps transform an entire industry ranging from business processes to customer relationships. It is a catalyst which will promote innovation and transform the operation of the chemicals industry. There is a wide range of opportunities in which the chemical industry can use digital technologies to create new and sustainable advantage. This paper provides a brief overview of the opportunities and challenges of digitalization in chemical industry
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Presentation genica ideas
1. Technology changes everything and global interdependency is increasing while sustainability crises grow.
2. Digital transformation strategies are focusing on omnichannel customer experiences using various technologies to collect and analyze customer data.
3. Telecom business models are under pressure to develop two-sided platform strategies using open APIs, retail services 2.0, devices 2.0, and enterprise services 2.0 to distribute content and access customer data.
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Digital marketing uses electronic and internet-based channels to promote products and services. In Bangladesh, while some major companies use digital marketing, most still rely on traditional methods. This study aims to identify challenges to digital marketing in Bangladesh and how embracing digital strategies could benefit businesses and the economy. It will survey 50 consumers on their views of digital marketing and extract data to further illuminate the situation. The results could help marketers understand how to better connect with consumers digitally and expand their reach nationally and internationally.
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McKinsey Global Institute Connected World-discussion-paper_february-2020
The promise of 5G has captured the attention of business leaders, policy makers, and the media. But how much of that promise is likely to be realized anytime soon?
With the first true high-band 5G networks already live, we set out to take a realistic view of how and where connectivity could be deployed and what it can enable over the next 10 years. But 5G is not appearing in isolation. This research takes a more expansive view of connectivity to include other technologies, ranging from fiber and satellites to Wi-Fi and short-range technologies.
Despite the hype about remote surgery and Star Trek–style holodecks in everyone’s living rooms, the future is not solely happening on the frontier. Existing connectivity technologies are expanding and evolving, with new standards that boost network performance—and they are much less capital-intensive. We have identified an enormous array of use cases that can run on this type of upgraded backbone. Companies do not have to wait for high-band 5G to implement new systems and go after the resulting productivity gains.
To illustrate what is possible, this research looks at how connectivity could be deployed in mobility, healthcare, manufacturing, and retail. The use cases we identified in these four commercial domains alone could boost global GDP by $1.2 trillion to $2 trillion by 2030. This implies that the value at stake will ultimately run trillions of dollars higher across the entire global economy.
Internet Impact on Global GDP - Worldwide Statistics
The Internet contributes significantly to economic growth and wealth creation. It accounts for 3.4% of GDP in 13 major countries studied, and was responsible for 21% of GDP growth in mature economies over the past 5 years. The Internet creates jobs, with 2.6 jobs created for every job lost. 75% of the Internet's economic impact comes from increased productivity in traditional industries. Public and private stakeholders should focus on expanding access, boosting supply ecosystem, skills development, and data policies to fully realize the Internet's potential.
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color choices.”
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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https://rb.gy/usj1a2
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- 1. The impact of digital and social media technologies in business
- 2. Agenda 1. Explosion of technology 2. Impacts on marketing and innovation 3. The solution roadmap
- 3. datafloq.com
- 4. “Technology is moving three to five times faster than management.” - Dominic Barton Global CEO, McKinsey
- 7. Channel? “The system of intermediaries between the producers, suppliers, consumers, etcetera, for the movement of a good or service.” Investopedia
- 15. Engagement Marketing The Channel Effect
- 18. The Channel Effect Open Innovation
- 20. Participatory Business New ways of marketing and innovation
- 23. 1. Channel technologies are moving faster 2. Channel technologies are disrupting business 3. Channel technologies are making marketing and innovation participatory 4. Every business needs to take to the participatory approach Sum-up
Editor's Notes
- 4 billion connected people. 25 million apps. 25 billion embedded or IoT devices, and about 50 trillion GBs of data...by 2020