The document discusses the "Wheel of Social Media Engagement" which has 5 components - information, connected, network, dynamic, and timeliness. It explains each component and how they influence a business's engagement with customers on social media. For example, the information effect discusses how relevant information spreads from a business to others, while the connected effect talks about how social media satisfies the human need for connection. Together, these 5 effects influence the impact of a business's products through social media engagement.
Strategic Brand Management Process PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Brand activation is a marketing process that brings a brand to life for consumers through various brand experiences. It involves creating an activation idea based on a brand activation platform - a space in consumers' lives where the brand can interact in a meaningful way. The objectives are to enhance brand image/equity, provide unique brand platforms to gain maximum exposure, and activate brands distinctively to induce brand trial. The process involves developing a brand brief, selecting an agency, executing activities across different media channels, and evaluating the agency's performance. Key considerations for agencies include strategic and creative power, transparency, responsiveness, cost-effectiveness, and management of project costs and resources.
What is consumer insights? Most of people dont really understand what this concept really means. It seems that everybody (planners, marketers, psychologists and creative guys) has their own definition. In that sense It appears to me very interesting to reveal the consumer insights truth.
The deck I presented is the result of all that intense search (desk research basically complemented with my last 4 years of academic & profesional expertise in the market research and consumer insights fields).
As you know, I have been working on the market research field for about 13 years, and recently in the consumer insights area (as Kraft Foods Consumer Insights Manager for Perú and Western Andean Region).
Nowadays I am working as an independent consultant and researcher and found very interesting to share and promote consumer insights vision thorough psychology, marketing, advertising and professional community.
I truly believe in insights as I truly believe on consumer psychology. I think that a consumer centered organization fueled by consumer insights is the best solution for marketing and business success. Do you agree with me? I would appreciate your comments!!! More information: www.consumer-insights.blogspot.com
Brand Communication PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Brand Communication PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Brand Equity, Brand Communication, Brand Awareness.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning Powerpoint Presentation Slides. Be absolutely fair in your every deal. https://bit.ly/3DTt7NE
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
The document discusses the "Wheel of Social Media Engagement" which has 5 components - information, connected, network, dynamic, and timeliness. It explains each component and how they influence a business's engagement with customers on social media. For example, the information effect discusses how relevant information spreads from a business to others, while the connected effect talks about how social media satisfies the human need for connection. Together, these 5 effects influence the impact of a business's products through social media engagement.
Strategic Brand Management Process PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Brand activation is a marketing process that brings a brand to life for consumers through various brand experiences. It involves creating an activation idea based on a brand activation platform - a space in consumers' lives where the brand can interact in a meaningful way. The objectives are to enhance brand image/equity, provide unique brand platforms to gain maximum exposure, and activate brands distinctively to induce brand trial. The process involves developing a brand brief, selecting an agency, executing activities across different media channels, and evaluating the agency's performance. Key considerations for agencies include strategic and creative power, transparency, responsiveness, cost-effectiveness, and management of project costs and resources.
What is consumer insights? Most of people dont really understand what this concept really means. It seems that everybody (planners, marketers, psychologists and creative guys) has their own definition. In that sense It appears to me very interesting to reveal the consumer insights truth.
The deck I presented is the result of all that intense search (desk research basically complemented with my last 4 years of academic & profesional expertise in the market research and consumer insights fields).
As you know, I have been working on the market research field for about 13 years, and recently in the consumer insights area (as Kraft Foods Consumer Insights Manager for Perú and Western Andean Region).
Nowadays I am working as an independent consultant and researcher and found very interesting to share and promote consumer insights vision thorough psychology, marketing, advertising and professional community.
I truly believe in insights as I truly believe on consumer psychology. I think that a consumer centered organization fueled by consumer insights is the best solution for marketing and business success. Do you agree with me? I would appreciate your comments!!! More information: www.consumer-insights.blogspot.com
Brand Communication PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Brand Communication PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Brand Equity, Brand Communication, Brand Awareness.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning Powerpoint Presentation Slides. Be absolutely fair in your every deal. https://bit.ly/3DTt7NE
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
This series constitutes co-branding and corporate branding, where student will study how the brand partnership and corporate branding can result in making an image in the mind of customers.
1. A target market is a specific group of potential customers who have similar needs, wants, and abilities to purchase a product.
2. Target marketing focuses marketing decisions on a very narrow target market. Understanding the target market makes marketing decisions easier.
3. When introducing a new product, businesses should always determine who the customers are that will purchase the product. Assuming everyone will buy can lead to wrong decisions and business failure.
Are you looking for a way to promote your brand? Then we can help. With our well researched and designed branding PowerPoint presentation slides, you can highlight each aspect of branding easily. Using our brand advertising PowerPoint templates middle-level manager can demonstrate positioning of their brand to a top management. This business marketing presentation comprises slides on business focus, need for the new product, companies competitive landscape, strategic brand positioning, brand development, brand positioning, brand communication. It also covers budgeting, value addition due to branding, promotional strategies and techniques to bring your brand performance under the limelight. If you are planning to give a PPT presentation on company branding, brand awareness, brand loyalty, brand name, brand management, brand valuation, brand positioning, branding strategy and business branding then you can use the same product branding PowerPoint presentation deck. In case you want customized designs, our whole team is ready to help you out. What are you waiting for? Quickly download our branding PowerPoint presentation template.Encourage acts that benefit everyone with our Branding PowerPoint Presentation Slides. Be able to do good for the community.
Social Media: Chapter 1 (horizontal revolution)Jawad Chaudhry
The document introduces key concepts in social media marketing. It defines social media as online communication and collaboration enabled by technology. It describes the major zones of social media like social communities, publishing, and entertainment. It explains how Web 2.0 added user participation, crowdsourcing and other features compared to Web 1.0. The document also outlines common marketing objectives for social media like increasing awareness and brand loyalty.
The document discusses regulation of advertising through self-regulation, federal regulation, and state regulation. Self-regulation is done by advertisers, agencies, and trade associations through bodies like the National Advertising Review Board. The Federal Trade Commission regulates deceptive and unfair advertising practices based on laws like the FTC Act. Other agencies also regulate advertising for specific industries. The Lanham Act prohibits false descriptions or representations in advertising.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
This document outlines the process of writing advertising copy. It discusses beginning with understanding consumer needs and appeals. The audience, product, and advertising situation are analyzed. Various formats for print, radio, television and other media are examined. Copy platforms are used to organize ideas and information to produce effective advertising copy. The document provides guidance on writing style and elements to include for different advertising mediums.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
The document describes an Olympics-themed marketing campaign run on Facebook by IDBI Bank to increase fan engagement. The campaign included a trivia game promoted through posts and targeted ads. Over its runtime, the campaign achieved over 31,000 clicks, 31,350 fans, and 3,522 plays, exceeding its goals. Additional promotional tactics like emails and banner ads helped increase participation over time. The document also provides an overview of IDBI Bank's social media strategy across Facebook and Twitter.
Product placement is a form of advertising where brands pay to have their products featured in movies, TV shows, and other media. It allows brands to raise awareness subtly without traditional commercial interruptions. There are two main types - prominent placements with logos clearly visible and subtle background placements. Success is measured by increased sales following a movie's release. Famous examples include Reese's Pieces in E.T. and BMW cars in James Bond films. Marketers are increasingly integrating brands directly into scripts. Movies also rely more on brand funding due to higher production budgets.
This document discusses social publishing and content optimization strategies for social media. It describes different types of content that can be published, such as blog posts, videos, and photos. It also discusses how to make content authentic and create an editorial calendar. The document then covers on-site and off-site optimization techniques for search engines and social media, such as optimizing titles, meta tags and URLs. It provides examples of writing titles to attract social shares and outlines factors to consider for social news campaigns.
This document discusses ethical concerns regarding advertising to children. It notes that marketers spend billions targeting kids, who watch significant amounts of TV containing commercials. This can influence unhealthy behaviors like obesity from junk food ads. Issues include ads using psychology to manipulate kids, lack of understanding ads' true intent, and misleading/deceptive practices. Conflicts of interest may homogenize children into market segments against their real interests. Stricter rules are needed to reduce these impacts of advertising on children.
The document discusses integrated marketing communications (IMC), which is defined as planning and executing advertising and promotional messages across channels to meet communication objectives and support a single brand positioning. The key aspects of IMC discussed are:
- Building relationships through a consistent message across channels
- Working horizontally across departments rather than vertically
- Identifying target audiences and how they make decisions
- Developing a positioning strategy to differentiate the brand
- Creating measurable objectives and selecting appropriate communication channels
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
The document discusses various marketing strategies used to promote the film "Bridget Jones's Baby", including:
- Releasing multiple trailers over time, from a short teaser to longer official trailers, to generate buzz and interest without revealing too much of the plot.
- Conducting celebrity interviews on popular TV shows to give audiences insight into the characters and filming process.
- Leveraging the popularity of the soundtrack artist Ellie Goulding and featuring snippets of the film in her music video to appeal to her large fan base.
- Premiering the film in London to generate extensive media coverage through blogger and journalist attendance, interviews with the cast, and opportunities for fan engagement.
This document discusses electronic word of mouth (eWoM) and its evolution from traditional word of mouth communication. It defines eWoM as any positive or negative statement made about a product or company available online. The presentation covers the key elements of eWoM content, different types of influencers, and case studies of both positive and negative eWoM examples from companies like Starbucks, McDonalds, and Whole Foods. It also discusses how eWoM can go viral and how companies can build communities through engaging content that motivates sharing.
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
This series constitutes co-branding and corporate branding, where student will study how the brand partnership and corporate branding can result in making an image in the mind of customers.
1. A target market is a specific group of potential customers who have similar needs, wants, and abilities to purchase a product.
2. Target marketing focuses marketing decisions on a very narrow target market. Understanding the target market makes marketing decisions easier.
3. When introducing a new product, businesses should always determine who the customers are that will purchase the product. Assuming everyone will buy can lead to wrong decisions and business failure.
Are you looking for a way to promote your brand? Then we can help. With our well researched and designed branding PowerPoint presentation slides, you can highlight each aspect of branding easily. Using our brand advertising PowerPoint templates middle-level manager can demonstrate positioning of their brand to a top management. This business marketing presentation comprises slides on business focus, need for the new product, companies competitive landscape, strategic brand positioning, brand development, brand positioning, brand communication. It also covers budgeting, value addition due to branding, promotional strategies and techniques to bring your brand performance under the limelight. If you are planning to give a PPT presentation on company branding, brand awareness, brand loyalty, brand name, brand management, brand valuation, brand positioning, branding strategy and business branding then you can use the same product branding PowerPoint presentation deck. In case you want customized designs, our whole team is ready to help you out. What are you waiting for? Quickly download our branding PowerPoint presentation template.Encourage acts that benefit everyone with our Branding PowerPoint Presentation Slides. Be able to do good for the community.
Social Media: Chapter 1 (horizontal revolution)Jawad Chaudhry
The document introduces key concepts in social media marketing. It defines social media as online communication and collaboration enabled by technology. It describes the major zones of social media like social communities, publishing, and entertainment. It explains how Web 2.0 added user participation, crowdsourcing and other features compared to Web 1.0. The document also outlines common marketing objectives for social media like increasing awareness and brand loyalty.
The document discusses regulation of advertising through self-regulation, federal regulation, and state regulation. Self-regulation is done by advertisers, agencies, and trade associations through bodies like the National Advertising Review Board. The Federal Trade Commission regulates deceptive and unfair advertising practices based on laws like the FTC Act. Other agencies also regulate advertising for specific industries. The Lanham Act prohibits false descriptions or representations in advertising.
IMC 610 Integrated Marketing Communication Plan for KmartStephanie Marchant
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
This document outlines the process of writing advertising copy. It discusses beginning with understanding consumer needs and appeals. The audience, product, and advertising situation are analyzed. Various formats for print, radio, television and other media are examined. Copy platforms are used to organize ideas and information to produce effective advertising copy. The document provides guidance on writing style and elements to include for different advertising mediums.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
The document describes an Olympics-themed marketing campaign run on Facebook by IDBI Bank to increase fan engagement. The campaign included a trivia game promoted through posts and targeted ads. Over its runtime, the campaign achieved over 31,000 clicks, 31,350 fans, and 3,522 plays, exceeding its goals. Additional promotional tactics like emails and banner ads helped increase participation over time. The document also provides an overview of IDBI Bank's social media strategy across Facebook and Twitter.
Product placement is a form of advertising where brands pay to have their products featured in movies, TV shows, and other media. It allows brands to raise awareness subtly without traditional commercial interruptions. There are two main types - prominent placements with logos clearly visible and subtle background placements. Success is measured by increased sales following a movie's release. Famous examples include Reese's Pieces in E.T. and BMW cars in James Bond films. Marketers are increasingly integrating brands directly into scripts. Movies also rely more on brand funding due to higher production budgets.
This document discusses social publishing and content optimization strategies for social media. It describes different types of content that can be published, such as blog posts, videos, and photos. It also discusses how to make content authentic and create an editorial calendar. The document then covers on-site and off-site optimization techniques for search engines and social media, such as optimizing titles, meta tags and URLs. It provides examples of writing titles to attract social shares and outlines factors to consider for social news campaigns.
This document discusses ethical concerns regarding advertising to children. It notes that marketers spend billions targeting kids, who watch significant amounts of TV containing commercials. This can influence unhealthy behaviors like obesity from junk food ads. Issues include ads using psychology to manipulate kids, lack of understanding ads' true intent, and misleading/deceptive practices. Conflicts of interest may homogenize children into market segments against their real interests. Stricter rules are needed to reduce these impacts of advertising on children.
The document discusses integrated marketing communications (IMC), which is defined as planning and executing advertising and promotional messages across channels to meet communication objectives and support a single brand positioning. The key aspects of IMC discussed are:
- Building relationships through a consistent message across channels
- Working horizontally across departments rather than vertically
- Identifying target audiences and how they make decisions
- Developing a positioning strategy to differentiate the brand
- Creating measurable objectives and selecting appropriate communication channels
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
The document discusses various marketing strategies used to promote the film "Bridget Jones's Baby", including:
- Releasing multiple trailers over time, from a short teaser to longer official trailers, to generate buzz and interest without revealing too much of the plot.
- Conducting celebrity interviews on popular TV shows to give audiences insight into the characters and filming process.
- Leveraging the popularity of the soundtrack artist Ellie Goulding and featuring snippets of the film in her music video to appeal to her large fan base.
- Premiering the film in London to generate extensive media coverage through blogger and journalist attendance, interviews with the cast, and opportunities for fan engagement.
This document discusses electronic word of mouth (eWoM) and its evolution from traditional word of mouth communication. It defines eWoM as any positive or negative statement made about a product or company available online. The presentation covers the key elements of eWoM content, different types of influencers, and case studies of both positive and negative eWoM examples from companies like Starbucks, McDonalds, and Whole Foods. It also discusses how eWoM can go viral and how companies can build communities through engaging content that motivates sharing.
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Digital marketing refers to promoting products and services through online and internet platforms, including all digital assets, channels, and media. Social media has changed marketing by facilitating interpersonal interactions and forcing firms to change how they communicate with consumers. Digital marketing reaches thousands of people instantly in a highly competitive space, so marketers must carefully consider their online strategy and design to appeal to potential and current customers. Effective digital marketing and social media engagement involves listening to customers, analyzing social media data, and implementing strategies to increase business connections.
Marketers are increasingly embracing social media and integrating it into their overall marketing strategies. A survey of over 500 executives found their top concern is maintaining high audience engagement on social media. Most marketers use Facebook, Twitter, and YouTube and are looking to expand to other networks like Instagram and Vine. While content shares and follower counts are the most common metrics, marketers want to better tie social media efforts to ROI and sales metrics. Larger companies are more likely to use technology and systems to help manage complex social media strategies across multiple networks and digital campaigns.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
1) The document discusses how marketing automation software can integrate social media marketing and launch marketing results "to the moon". It explains how social media has typically been separate from other marketing efforts.
2) Social media engagement can accelerate prospects through the sales funnel and shorten the sales cycle, so full integration of social media is important.
3) The document provides examples of how social media can be leveraged at each stage of the customer lifecycle, from initial seed nurturing to supporting the sales process.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
This document provides information about using various social media platforms for business purposes. It discusses the benefits of social media, how to use Facebook, Twitter, and social bookmarking effectively. Each chapter gives an overview and key points about a different social media tool, explaining how businesses can leverage that tool to engage customers, drive traffic, build awareness and leads. The overall document aims to educate readers on the most complete social media management strategies.
Social Media Provides for the involvement and support one is able to garner through the exchange of ideas with like minded individuals.
Being open and honest as possible when participating is just as important as the material being designed to be posted ,
Socially Driven Collaboration Research Study 2014 Leader Networks
What happens when Marketing and IT unite to tackle the escalating challenges that today’s
rapidly moving digital, social and mobile world bring? Collaboration brings both Marketing
and IT the potential to influence management decisions while, in tandem, add business value.
When Marketing collaborates with IT, the possibility exists for Marketing to make an impact
beyond raising awareness to improving speed to market for new products and services while
reducing project costs. In turn, IT’s collaboration with Marketing can give rise to greater
awareness of thought leadership and increase share of budget.
When collaboration happens, Marketing often leads the charge to break down the functional
silos with IT. And even though Marketing is making progress, it faces strong headwinds as it
attempts to advance collaboration within the company.
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The Wheel of Social Media Engagement |Cordelia Freckman
1. The Wheel of
Social Media
Engagement
-Cordelia Freckman-
Foundations of Marketing
2. What is it?
The Social Media Wheel of
Engagement is an outline created by
marketers to show the effects that
come from social media, but also the
things that tie it together to make it
work. It is comprised of five parts:
● Information
● Connected
● Network
● Dynamic
● Timeliness
Each of these parts work together to
create engagement in social media
posts, as it helps to create profit for
companies and business.
3. Who Can Use “The Wheel”?
It is utilized heavily by brand marketers, or even influencers, but it can
appeal to different genres of marketing. However, it truly is a good basis
for any marketer who depends on engagement, which is practically every
marketer.
5. Step One- The Information Effect
The Information Effect is known as
“the outcome of digital marketing in
which relevant information is spread
by firms or individuals to other
members of their social network”
(McGraw-Hill). Information may be
the most important part of the wheel,
as the information is the content that
the company and marketers are trying
to share. The information is the
company’s message or what they are
trying to get the engagement with.
6. Step Two-The Connected Effect
The Connected Effect is “an
outcome of social media that
satisfies humans’ innate need to
connect with other people”
(McGraw-Hill). Engagement is built
on the idea of interaction, and the
connected effect is dedicated to the
need of interaction. Humans need
interaction, so it isn’t surprising that
to build engagement, the marketer
must find a way to satisfy the
human need of connection.
7. Step Three- The Network Effect
The Network Effect is “the outcome of
social media engagement in which every
time a firm or person posts information, it
is transferred to the poster’s vast
connections across social media, causing
the information to spread instantaneously”
(McGraw-Hill). This aspect of the wheel
helps to spread the word of whatever the
company is trying to achieve, and is a bit
intertwined with the information effect. It
can also be the least, and even most,
reliant on social media/ digital marketing.
Word of mouth can help engagement
spread, but so can different
advertisements and messages posted on
the social media. This is the glue of the
wheel.
8. Step Four- The Dynamic Effect
The Dynamic Effect “describes the way in
which information is exchanged to
network participants through
back-and-forth communications in an
active and effective manner”
(McGraw-Hill). Because of this natural
“back and forth”, engagement is
promoted further and it can help
customers get more involved with brands
to prevent mistakes in the future
(whether if that’s in product, service, or
even advertisement). In addition, this
effect can help to measure demographics
to help further engagement.
9. Step Five-The Timeliness Effect
The Timeliness Effect is “concerned with
the firm being able to engage with the
customer at the right place and the right
time, which is anytime, from any
location” (McGraw-Hill). This facet of the
Wheel is heavily based on the
accessibility of the company and what it
is trying to achieve. Being able to be
available at any time to help with any
problem that may arise with the product
helps to create engagement with the
customer and the business because it
shows that the company is willing to
help at any time.
10. Why is “The Wheel” Important?
The Social Media Wheel of Engagement is important because it helps to give a written
explanation as to what media marketers need to focus on when trying to create engagement
within their project. The Wheel is not overly deep in meaning, but it does give a good base
layer of what one can look for. Also, as we move further into the digital age, it remains
relevant to marketing now and what it will become.
11. What Can We Take Away From This?
● “The Wheel” is essential when considering digital marketing, and any
marketing that is reliant on engagement.
● It is a good basis for any marketer, regardless of genre.
● The five parts of the wheel include, information, connectedness, network,
dynamic, and timeliness.
● Each part works together to create engagement.
12. Sources:
Peter, J. P., Donnelly, J. H., Pratesi, C. A., & Leo, A. D. (2020). Marketing. McGraw-Hill.
Pgs. 95-101