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Assess digital ... dms 9 7-11
The document discusses the importance of digital presence and online reputation management for businesses and individuals, emphasizing the need for a strong personal brand and an effective digital footprint. It outlines strategies for assessing one's digital footprint, creating content, and managing online identities, along with practical steps for building and maintaining a digital strategy. The document also encourages the use of tools for monitoring and improving online visibility.
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Assess digital ... dms 9 7-11
- 1. Assess Digital … Developingyour Digital Presence Digital Marketing Alive Course Fall 2011 Lynchburg College School of Business and Economics Dr Ira Kaufman ©2011
- 2. Digital Presence … YourBusiness/Personal Reality Businesses need to maintain a competitive position
- 3. What is yourReputation? • Online Reputation Management • Personal Brand • Digital Footprint
- 4. Online Reputation Management • Online promotional activity through – new content creation (blogs, websites) – involvement in the social networking – building social profiles • Suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility
- 5. Personal Brand • Onlineidentity management – improving the quantity and quality of traffic to sites that have content related to a person • Reputation capital – value of all intangible assets: • business processes, patents • reputations for ethics and integrity, quality, safety, sustainability, security
- 6. Who is Juliet? 6 Steps • Strategy • Define U • Express U • Develop U • Publish U • Distribute U www.beyondsocialmediamarketing.com/2010/02/who-is-juliet-6-steps-to- create-your-personal-brand/
- 7.
- 8. What is aDigital Footprint? Traces left by someone’s activity in a digital environment • Passive – “Data collected about an action without any client activation” (e.g., IP information collected by a web server) • Active – “Created when personal data is released deliberately by the user for the purpose of sharing information about oneself” http://en.wikipedia.org/wiki/Digital_footprint. 20 Aug 2009.
- 9. Assess your Digital Footprint •Google your name or company name •Print out the first two pages of results; Save them for later •Spezify who you are •Create Google Alerts
- 10. tweetcloud.icodeforlove.com/ Ira9201 – Tweets Past 2 years
- 11. statuscloud.icodeforlove.com/ Ira Kaufman Facebook 8/08– 9/11
- 12. Museum of Me •http://www.intel.com/museumofme/r/index. htm
- 13. Your Digital Footprint Analysis • What are proud of? • What are you surprised to see? • Is there anything you are embarrassed about? • What might you want to change or do in the future to ensure your footprint accurately represents the picture you want to convey?
- 14. Create a DigitalStrategy • What do you expect to get out of social media? • What are your goals? • Who is your target market? – Are they online? – Do they use social media? • Is your brand clear? • What resources are you willing to invest? – time – money
- 15. Create Local Listings and Profiles
- 16. Claim Your Company •Claim your listing on Google Maps – www.geolocalseo.com/local-seo-resources/claiming-google- maps-listing.html • Claim your listing on Google Places – http://www.google.com/places/ • Claim your listing on Bing – http://www.bing.com/businessportal – www.site-reference.com/articles/bing-releases-business-portal- claim-listing
- 17. Prepare Social Profiles Consistency • Avatar or photo • Keywords • 140 characters • 100 words • Engaging
- 18.