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Digital influencers are leaders within their communities, with powerful social networks and industry-wide
credibility. That means they can be a critical part of your marketing strategy. If you’re a brand looking to
connect with one, you’re in the right place.
Getting In With The “In Crowd”
Digital Influencer Marketing for Brands
DIGITAL INFLUENCE IS THE ABILITY TO CREATE AN EFFECT, CHANGE OPINIONS AND BEHAVIORS, AND
DRIVE MEASURABLE OUTCOMES ONLINE, AND IS LARGELY THE RESULT OF SOCIAL NETWORKING.
Seek relevant influencers in the field you want to reach, and build a relationship
that outlasts the brand campaign.
Connecting Your Brand with Digital Influencers
Coinciding with the new Wizarding World of
Harry Potter park opening, Universal Studios
hosted a private screening with the park
developers, inviting seven of the series’ most
influential bloggers and fan site owners.
Those seven influencers sparked conversation
among an estimated 350 million people through
their fan sites and blogs.
A Leadtail and PunchTab report notes Twitter’s top marketing influencers most
retweeted by digital marketers. Check out the top 8, ordered by number of Twitter
followers at time of publishing:
Dozens of “mommy bloggers” decorated
Chicken Nuggets as Christmas trees, reindeer,
and snowmen during the holidays, sharing the
creations across their social networks.
The nugget-decorating extravaganza garnered
8.8 million social impressions, beating the initial
goal by 70%.
Influencers and Brands Join Forces
Top Digital Marketing Influencers
UNIVERSAL STUDIOS TYSON FOODS
Your brand has enormous potential for successful digital influence. Reach out to digital marketing
influencers in the social spheres you want to engage with, and start building relationships today.
SOURCES: Mashable.com, Forbes.com, Technorati.com, Nielson.com, Briansolis.com, Huffingtonpost.com,
Techopedia.com, Leadtail, Punchtab
65% of brands
participate in digital
influencer marketing.65%
92% of consumers trust their
friends and family more than ads,
and they’re much more likely to
make purchases based on
recommendations than billboards.
92%
Reach:
Note an influencer’s popularity or number of
followers on social networks. How far will the
information he or she disseminates go, and
which particular audiences will he or she reach?
Relevance:
Examine an influencer’s expertise and the types
of social communities this influencer is a part of.
How does his or her expertise align with your
own positioning?
Resonance:
Observe the typical duration, rate, and level of
interactivity around an influencer’s content or
conversations. How long do his or her posts stay
alive in social streams?
Target relevant influencers based on the three R’s.
Partner with influencers the right way.
61%
50%
of influencers say
brands contact them
for their access to
certain audiences.
of influencers report
irrelevant pitches cause
most unsuccessful
branding opportunities.
Once you’ve built a
relationship, trust your
influencers to tell your
brand’s story in their
own words.
According to the 2013 Technorati report, 86% of digital influencers also have a blog.
Where do you find influencers? Here's where influencers are most socially active:
Has account
Posts more than
once per week
Facebook
92%
83%
Twitter
88%
71%
LinkedIn
76%
27%
YouTube
74%
7%
Google+
74%
26%
Pinterest
50%
18%
Instagram
37%
14%
Work closely with influencers
to create a message that is tailored
for both your and their audience.
Compensate your influencers
for their time.
Treat your influencers
with respect and maintain
your relationship with them.
@GuyKawasaki
Guy Kawasaki
Chief Evangelist of Canva
1.4M followers
@MarketingProfs
Ann Handley
Chief Content Officer at MarketingProfs
238K followers
@jaybaer
Jay Baer
President of Convince & Convert
119K followers
@ValaAfshar
Vala Afshar
Chief Marketing Officer at Extreme Networks
32.6K followers
@chrisbrogan
Chris Brogan
CEO of Human Business Works
282K followers
@jowyang
Jeremiah Owyang
Founder of Crowd Companies of Canva
150K followers
@leeodden
Lee Odden
CEO of TopRank Online Marketing
68.6K followers
@briansolis
Brian Solis
Principal at Altimeter Group
23K followers
of influencers express frustration when brands ignore their
ideas about content that works for their audience.
of influencers report that brands expect them to donate
their time for free. Even if you aren't paying your
influencers money, find other ways to incentivize
the partnership.
of influencers state it is a major pain point when brands do
not come through with the negotiated payments or products.
38%
68%
24%

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Digital Influencer Marketing for Brands infographic

  • 1. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. That means they can be a critical part of your marketing strategy. If you’re a brand looking to connect with one, you’re in the right place. Getting In With The “In Crowd” Digital Influencer Marketing for Brands DIGITAL INFLUENCE IS THE ABILITY TO CREATE AN EFFECT, CHANGE OPINIONS AND BEHAVIORS, AND DRIVE MEASURABLE OUTCOMES ONLINE, AND IS LARGELY THE RESULT OF SOCIAL NETWORKING. Seek relevant influencers in the field you want to reach, and build a relationship that outlasts the brand campaign. Connecting Your Brand with Digital Influencers Coinciding with the new Wizarding World of Harry Potter park opening, Universal Studios hosted a private screening with the park developers, inviting seven of the series’ most influential bloggers and fan site owners. Those seven influencers sparked conversation among an estimated 350 million people through their fan sites and blogs. A Leadtail and PunchTab report notes Twitter’s top marketing influencers most retweeted by digital marketers. Check out the top 8, ordered by number of Twitter followers at time of publishing: Dozens of “mommy bloggers” decorated Chicken Nuggets as Christmas trees, reindeer, and snowmen during the holidays, sharing the creations across their social networks. The nugget-decorating extravaganza garnered 8.8 million social impressions, beating the initial goal by 70%. Influencers and Brands Join Forces Top Digital Marketing Influencers UNIVERSAL STUDIOS TYSON FOODS Your brand has enormous potential for successful digital influence. Reach out to digital marketing influencers in the social spheres you want to engage with, and start building relationships today. SOURCES: Mashable.com, Forbes.com, Technorati.com, Nielson.com, Briansolis.com, Huffingtonpost.com, Techopedia.com, Leadtail, Punchtab 65% of brands participate in digital influencer marketing.65% 92% of consumers trust their friends and family more than ads, and they’re much more likely to make purchases based on recommendations than billboards. 92% Reach: Note an influencer’s popularity or number of followers on social networks. How far will the information he or she disseminates go, and which particular audiences will he or she reach? Relevance: Examine an influencer’s expertise and the types of social communities this influencer is a part of. How does his or her expertise align with your own positioning? Resonance: Observe the typical duration, rate, and level of interactivity around an influencer’s content or conversations. How long do his or her posts stay alive in social streams? Target relevant influencers based on the three R’s. Partner with influencers the right way. 61% 50% of influencers say brands contact them for their access to certain audiences. of influencers report irrelevant pitches cause most unsuccessful branding opportunities. Once you’ve built a relationship, trust your influencers to tell your brand’s story in their own words. According to the 2013 Technorati report, 86% of digital influencers also have a blog. Where do you find influencers? Here's where influencers are most socially active: Has account Posts more than once per week Facebook 92% 83% Twitter 88% 71% LinkedIn 76% 27% YouTube 74% 7% Google+ 74% 26% Pinterest 50% 18% Instagram 37% 14% Work closely with influencers to create a message that is tailored for both your and their audience. Compensate your influencers for their time. Treat your influencers with respect and maintain your relationship with them. @GuyKawasaki Guy Kawasaki Chief Evangelist of Canva 1.4M followers @MarketingProfs Ann Handley Chief Content Officer at MarketingProfs 238K followers @jaybaer Jay Baer President of Convince & Convert 119K followers @ValaAfshar Vala Afshar Chief Marketing Officer at Extreme Networks 32.6K followers @chrisbrogan Chris Brogan CEO of Human Business Works 282K followers @jowyang Jeremiah Owyang Founder of Crowd Companies of Canva 150K followers @leeodden Lee Odden CEO of TopRank Online Marketing 68.6K followers @briansolis Brian Solis Principal at Altimeter Group 23K followers of influencers express frustration when brands ignore their ideas about content that works for their audience. of influencers report that brands expect them to donate their time for free. Even if you aren't paying your influencers money, find other ways to incentivize the partnership. of influencers state it is a major pain point when brands do not come through with the negotiated payments or products. 38% 68% 24%