How does microsoft use social media, and how does it embed it in it's products. Innovation and social (Mohammed Zayed) #AmmanTT Social Media Edition

1. A Unique opportunity to look at how Microsoft uses Social Media Mohammed Zayed Account Technology Strategist mzayed@microsoft.com Facebook.com/mzayed Twitter.com/mzayed

2. Social Media High-Level Guidance

3. When Should We Use It?

4. Social Media=Digital WOM Top WOM Touchpoints Observe someone using Peer/Family Reco Formal Expert Reco Top Marcom Touchpoints Product Websites Display Ads

5. Creating a Social Media Strategy

6. Turn Insight into Engagement

7. Engagement

8. Innovating with Social Media

9. SOCIAL PRODUCTIVITY: DOCS.com Create & share docs with the people you care about most, in Facebook! Amman Tech Tuesdays – June 1st event

10. SOCIAL SEARCH: BING + FUSE Labs Bing Social Bing Twitter Bing Facebook Bing Maps Bing Twitter Maps Bing Facebook Maps Amman Tech Tuesdays – June 1st event

11. Photosynth.net Amman Tech Tuesdays – June 1st event

12. Proof of ConceptSocial Desktop Amman Tech Tuesdays – June 1st event

13. Executives on Twitter

14. Enhance customer support Forums with ASP.NET My Friends My Friends Comments and Questions Messenger Connect for friend-to-friend support LookingGlass to respond quickly

15. Democratize information Search is social Social news feed “Buzz” Colleague news Org browsing & recent content Expertise recognition People search

16. Build communities & time-shift collaboration Podcasting via Sharepoint + Sharepoint-hosted blogs and wikis

17. Aggregate consumer conversations Need to show the task/workflow/process working here Maybe LookingGlass: Listen/Participate/Analyze?

18. The Social Media Phenomenon Opportunities In The Enterprise Communities within the enterprise Closer connection with customers With Consumers 277%YoY increase in the amount of time spent on social networking sites in the U.S. Nielsen 2010 Media Industry Face Sheet, 2010 65% of US consumers have had a digital experience change their opinion about a brand: The 2009 Razorfish Digital Brand Experience Report 97% of them report that experience influencing whether or not they purchased a product or service from that brand Trends & Predictions Earned and paid media will collide Mobility will evolve digital advertising Social media will integrate into main stream digital marketing Video advertising for the web will increase Social CRM will be required for Enterprise companies

20. “Facebook is not the biggest driver of social sharing on the Web! (Its e-mail at 70%)” – Tynt, who track sharing via 200 million usersConsumer motivations vary by market: (Global Web Index, October 2009) France: "Stay in touch with friends" Spain: "Stay up to date on news/events" UK: "Research/find products to buy"

22. “Businesses are making the bet on paid and earned media, but a digital infrastructure is desperately needed to manage it” – 2010 Digital marketing Outlook by the Society of Digital Agencies

24. Forrester Research: Objectives for Internal & External Communities Forrester Research, March 2010: The CIO’s Guide to Social Computing Leadership

25. Start with two simple concepts Social for the marketer Social for the enterprise Democratize information Build communities & time-shift collaboration Aggregate consumer conversations Enhance customer support Develop customer insight Ignite your social media efforts Leverage your social media audience Integrate social in your own site Reuse appropriate social media Measure, listen and improve

26. Ignite your social media efforts

27. Social Intelligence Turning social media data into actionable marketing and business strategy “To get the most from the social media data they collect, marketers must develop a broader strategy internally … [and] integrate social data with their existing customer data, and share the data across the organization to ensure that all teams benefit from the insights.” Defining Social Intelligence” – Forrester, march 2010

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