This document provides an overview of search engine optimization (SEO). It highlights that SEO is needed to raise website visibility and traffic. It discusses how search engines work and outlines the SEO life cycle, including analyzing site structure and keywords, optimizing on-page elements like titles and content, and generating off-page backlinks. Key metrics around search usage are presented. The document provides guidance on conducting competitor analyses and optimizing technical elements, content, and links to improve search rankings.

1. SEARCH ENGINE OPTIMIZATION
(SEO)

2. PRESENTATION HIGHLIGHTS
• Why Do We Need SEO?
• How Search Engines Work?
• How Can I Optimized A Site Perfectly?
• SEO Periodic Table
• Questions

3. COMPELLING SEARCH STATS
• Around 17.1 billion explicit core
searches are made every month.
• Google Sites receives almost
around 11.4 billion search queries
per month.
• Microsoft Sites ranked second
with 2.6 billion searches, followed
by Yahoo! Sites with 2.3 billion,
Ask Network with 511 million and
AOL, Inc. with 271 million.

4. Paid Listing
Organi
c
Listing

5. Organic Click Through Rates

6. Search Engine Crawling

7. What is SEO
• Search Engine Optimization or SEO is the
art & science of raising website visibility in
search engines to increase targeted traffic
and conversion.

8. SEO Life Cycle
• Website Structure Analysis
• Keywords Research
• Competitor Analysis
• On Page Optimization
• Off Page Optimization
• Reporting & Maintenance

9. Website Architecture
Fixing something that is broke is always harder than
building it right from the beginning.
• Accessibility
a.JavaScript Menus
b.Flash Navigation
c.AJAX
d.Complex Dynamic URL
e.Session IDs
• Click Depth
• Navigation

10. Keywords Research
• Keywords are the words that someone would
type into a search engine to find relevant web
pages.
• Tools Used – Google Adwords Keyword Tool/
WordTracker/ Market Samurai

12. Competitor Analysis
Investigating your competitor
websites means improving
yours.
• Identify Competitors
• Onsite Analysis – Keywords, content & technical
• Offsite Analysis – Backlinks, Link building
strategy
• Social Presence

13. On Page Optimization
• On-page optimization refers to the activities that
could be done on the website itself.

15. On Page Factors
❑ HTML Head Tags
▪ Title
▪ Meta-Description
▪ Meta-Keywords
▪ Meta-Robots
▪ Rel=Canonical

16. On Page Factors
❑ URL
▪ Domain name
▪ Length
▪ Sub-domain vs sub-directory
▪ Separators
❑ Body Tags
▪ Heading Tags – H1,H2,H3….
▪ Alt Tags
▪ Image Filename

17. Content Optimization
• Content Is King
• Unique original content
• Keyword frequency
• Keywords Density
• Keyword Prominence
• Keyword Proximity

18. Off Page Optimization
• Off-page optimization
generally refers to the
various activities that
one perform to create
back-links for his
website.
Article
Directorie
s
Press
Releases
Blog
Posts
Social
Book-
marking
Links
Social
Networkin
g
Sites
Link
Exchange
Directorie
s
Website

19. SEO Periodic Table

20. THANK YOU!!!