Search Engine
SEO   Optimization &
      Your Web Site
Search Engine Optimization
  Achieve website’s SALES effectiveness thru
high visibility in Search Results that drives local
        and niche traffic to your website




   Google,
   Yahoo
   Search
   Results
Website Owners’ Testimonies
•   •Marilyn worked from the beginning a lot of hours and the project was moving
    fast. After one month my site jumped to the first page on Google. In the
    beginning it was scary to me because it takes some time before you can see the
    result on Google, but now I'm very happy with the result! Thank you. – Vincent,
    owner of Ambrosia Hotel, Ypres, Belgium http://ambrosiahotel.be

•   •I trust Marilyn to help us to get a better PageRank for our website and achieve
    good results, increasing the traffic to our site. And she did! After few months, my
    website http://www.free-power-point-templates.com grabbed one of the top
    positions on Google Search for my target keywords and Google PageRank is
    now PR-3 from PR-0 – Julian, owner of http://www.free-power-point-
    templates.com

•   •(SEO Keywords Site Optimization) Marilyn has completed the work
    successfully and we are glad she joined our Team. Responsiveness,
    professionalism, cooperation and her white-hat techniques for SEO made her
    the right person for this SEO project. The final material provided was very well
    laid out and easy for my company to implement. She over-delivered and did a
    great job. Thanks! – Nancy and Trent Harrington of Enrichment Marketing
    (Ntopcat2@gmail.com)
Top Google Result Gets 36.4% of Clicks [Study]




Importance of Page 1

While the exact figures and data sets
vary from study to study, they all
confirm that ranking at the top of Page
1 on Google continues to be incredibly
valuable. One final piece of advice is
to stay on top of SEO best practices.
What is SEO?
Search Engine Optimization is the practice of improving a website in
order to achieve high search results and drive traffic.
SEO and Your Web Site



                                                    Achieve High Search
                     Tools and                      Results and Increase
                     Techniques to                  Traffic
                     Optimize Your Web              Two key factors influence
Live Web Site
Just having a site   Site                           search results…
in’t enough. You     To increase your               1. Links to your site from
have to get
                     website’s online visibility,   high ranking pages
                     your website has to use
customers find                                      2. Creative content.
                     techniques and
you. To achieve      technologies that make
that, your           search engines rank your
website’s online     site high on their results
                     list when your customers
visibility must      do a search for your kind
increase.            of business.
SEO and Search Engines Relevance


                          Searchers’ goal is to find the most
                               relevant search result.




     Search engines’ goal is to deliver the
        most relevant search results.




                                   Site Owners’ goal is to optimize their site and its
                                        content for the most relevant searcher.
Who are my customers?    What is my budget?


                Site owners and
                      SEO

    What is the target       What are my
     community my              goals?
  customers belong to?
SEO Challenges             Business Goals
• SEO considerations         • Better search engine
  come after the site is       placement
  built                      • Increase targeted search
• Disorganized website         engine traffic and sales
  content and under            conversions /visitor
  optimized content, needs     traffic from specific local
  better navigation            search results on Google
• Needs effective Title      • Increase website
  tags and Description         visibility on the search
  tags                         engines for specific
• Website is undergoing        keyword phrases
  major redesign
Our SEO Services plans are as
          simple as 1-2-3
• First, we’ll help you pick the keywords with the highest possible
  number of searches on Google and we’ll take a close look at the
  search results landscape.

• Then we’ll run an initial ranking query to see where your site is
  ranked in the search results on Google. We’ll also uncover your
  competition’s strengths and weaknesses to help us formulate a site
  optimization and link popularity building plan.

• After you accept the terms of our contract we’ll begin working on
  your site within 48 hours.
Three SEO Packages we offer:
    Starter
  • 2 months project



    Business
  • 1 year project



    Premium
  • 2yrs SEO project with site maintenance
Starter Pack
2 months project
Starter Pack – 2 months
     • ••Keyword Research and Analysis
     • ••2 Targeted Keywords

     • ••SEO-friendly Navigation Set-up
     • ••Meta tags Composition (5 pages)
     • ••5 optimized pages


     • ••25 Quality One-way Links
     • ••25+ General and Specialized Directories

     • ••Google Analytics Set-up
     • ••Local Competitor Analysis
     • ••Detailed Submission Report
Business Pack
   1 Year
Business Pack – 1year
  •   Keyword Research and Analysis
  •   10 Optimized Pages
  •   4 Targeted Keywords
  •   SEO-friendly Navigation Set-up
  •   Meta tags Composition (10 pages)
  •   Google Analytics Set-up
  •   DMOZ Submission
  •   Google and Yahoo Link Submissions
  •   75 Quality One-Way Links
  •   20 articles/ Submissions
  •   300 General and Relevant Directories Submissions
  •   Local Directories/Local Map SEO/Google Places
  •   SEO Optimized Blog Set-up
  •   20 Blog Posts
  •   Web 2.0 Pages Set-up
  •   Google Plus
  •   Feed URL Submission
  •   PING Service
  •   Detailed Submission Report
  •   Traffic Report
  •   Website Visibility (2 targeted Keywords phrases) > First 3
      Pages in Google Search results
Premium Pack
   2 years
Premium Pack – 2yrs
•   Keyword Research and Analysis
•   10+Optimized Pages
•   6 Targeted Keywords
•   SEO-friendly Navigation Set-up
•   Meta tags Composition (all pages)
•   Web Content
•   Google Analytics Set-up
•   DMOZ Submission
•   Google and Yahoo Link Submission
•   150 Quality One-way Links
•   1000 Optimized Blog Set-up Directories
•   SEO General and Relevant
•   50 Blog posts/ blog commenting
•   Local Directories and Local Map SEO/ Google Places Optimization
•   40+ articles / Submissions
•   Web 2.0 Pages Set-up
•   Web 2.0 Content
•   Feed URL Submissions
•   PING Service
•   Detailed Submission Report
•   Traffic Report
•   Website visibility (4 keywords) > First two pages in Google Search
    results
•   SEO maintenance
Website SEO and Maintenance


           Site SEO
          Maintenance


      Off-Page SEO

      On-Page SEO
Website SEO Maintenance Service




      Blog posts/ FB   Articles/Submiss   Link Popularity
         updates              ion            Building

SEO Packages

  • 1.
    Search Engine SEO Optimization & Your Web Site
  • 2.
    Search Engine Optimization Achieve website’s SALES effectiveness thru high visibility in Search Results that drives local and niche traffic to your website Google, Yahoo Search Results
  • 3.
    Website Owners’ Testimonies • •Marilyn worked from the beginning a lot of hours and the project was moving fast. After one month my site jumped to the first page on Google. In the beginning it was scary to me because it takes some time before you can see the result on Google, but now I'm very happy with the result! Thank you. – Vincent, owner of Ambrosia Hotel, Ypres, Belgium http://ambrosiahotel.be • •I trust Marilyn to help us to get a better PageRank for our website and achieve good results, increasing the traffic to our site. And she did! After few months, my website http://www.free-power-point-templates.com grabbed one of the top positions on Google Search for my target keywords and Google PageRank is now PR-3 from PR-0 – Julian, owner of http://www.free-power-point- templates.com • •(SEO Keywords Site Optimization) Marilyn has completed the work successfully and we are glad she joined our Team. Responsiveness, professionalism, cooperation and her white-hat techniques for SEO made her the right person for this SEO project. The final material provided was very well laid out and easy for my company to implement. She over-delivered and did a great job. Thanks! – Nancy and Trent Harrington of Enrichment Marketing (Ntopcat2@gmail.com)
  • 4.
    Top Google ResultGets 36.4% of Clicks [Study] Importance of Page 1 While the exact figures and data sets vary from study to study, they all confirm that ranking at the top of Page 1 on Google continues to be incredibly valuable. One final piece of advice is to stay on top of SEO best practices.
  • 5.
    What is SEO? SearchEngine Optimization is the practice of improving a website in order to achieve high search results and drive traffic.
  • 6.
    SEO and YourWeb Site Achieve High Search Tools and Results and Increase Techniques to Traffic Optimize Your Web Two key factors influence Live Web Site Just having a site Site search results… in’t enough. You To increase your 1. Links to your site from have to get website’s online visibility, high ranking pages your website has to use customers find 2. Creative content. techniques and you. To achieve technologies that make that, your search engines rank your website’s online site high on their results list when your customers visibility must do a search for your kind increase. of business.
  • 7.
    SEO and SearchEngines Relevance Searchers’ goal is to find the most relevant search result. Search engines’ goal is to deliver the most relevant search results. Site Owners’ goal is to optimize their site and its content for the most relevant searcher.
  • 8.
    Who are mycustomers? What is my budget? Site owners and SEO What is the target What are my community my goals? customers belong to?
  • 9.
    SEO Challenges Business Goals • SEO considerations • Better search engine come after the site is placement built • Increase targeted search • Disorganized website engine traffic and sales content and under conversions /visitor optimized content, needs traffic from specific local better navigation search results on Google • Needs effective Title • Increase website tags and Description visibility on the search tags engines for specific • Website is undergoing keyword phrases major redesign
  • 10.
    Our SEO Servicesplans are as simple as 1-2-3 • First, we’ll help you pick the keywords with the highest possible number of searches on Google and we’ll take a close look at the search results landscape. • Then we’ll run an initial ranking query to see where your site is ranked in the search results on Google. We’ll also uncover your competition’s strengths and weaknesses to help us formulate a site optimization and link popularity building plan. • After you accept the terms of our contract we’ll begin working on your site within 48 hours.
  • 11.
    Three SEO Packageswe offer: Starter • 2 months project Business • 1 year project Premium • 2yrs SEO project with site maintenance
  • 12.
  • 13.
    Starter Pack –2 months • ••Keyword Research and Analysis • ••2 Targeted Keywords • ••SEO-friendly Navigation Set-up • ••Meta tags Composition (5 pages) • ••5 optimized pages • ••25 Quality One-way Links • ••25+ General and Specialized Directories • ••Google Analytics Set-up • ••Local Competitor Analysis • ••Detailed Submission Report
  • 14.
  • 15.
    Business Pack –1year • Keyword Research and Analysis • 10 Optimized Pages • 4 Targeted Keywords • SEO-friendly Navigation Set-up • Meta tags Composition (10 pages) • Google Analytics Set-up • DMOZ Submission • Google and Yahoo Link Submissions • 75 Quality One-Way Links • 20 articles/ Submissions • 300 General and Relevant Directories Submissions • Local Directories/Local Map SEO/Google Places • SEO Optimized Blog Set-up • 20 Blog Posts • Web 2.0 Pages Set-up • Google Plus • Feed URL Submission • PING Service • Detailed Submission Report • Traffic Report • Website Visibility (2 targeted Keywords phrases) > First 3 Pages in Google Search results
  • 16.
  • 17.
    Premium Pack –2yrs • Keyword Research and Analysis • 10+Optimized Pages • 6 Targeted Keywords • SEO-friendly Navigation Set-up • Meta tags Composition (all pages) • Web Content • Google Analytics Set-up • DMOZ Submission • Google and Yahoo Link Submission • 150 Quality One-way Links • 1000 Optimized Blog Set-up Directories • SEO General and Relevant • 50 Blog posts/ blog commenting • Local Directories and Local Map SEO/ Google Places Optimization • 40+ articles / Submissions • Web 2.0 Pages Set-up • Web 2.0 Content • Feed URL Submissions • PING Service • Detailed Submission Report • Traffic Report • Website visibility (4 keywords) > First two pages in Google Search results • SEO maintenance
  • 18.
    Website SEO andMaintenance Site SEO Maintenance Off-Page SEO On-Page SEO
  • 19.
    Website SEO MaintenanceService Blog posts/ FB Articles/Submiss Link Popularity updates ion Building