The document discusses SAP's strategy to drive revenue through channel partnerships. It outlines SAP's goal to double channel revenue in four years by providing partners with effective demand generation programs. SAP launched a Marketing Service Bureau (MSB) program to develop turnkey marketing campaigns and reporting for partners. The MSB program increased qualified leads and pipeline for partners. SAP continues optimizing the MSB to improve lead conversion and expand offered services to better support partners.
Marketing, Technology, and the Empowered CustomerJay Henderson
In an increasingly connected world, consumers are in control. Connected customers demand connected marketers. Marketers must move beyond their silo and focus on business results. They will only accomplish this if they embrace a holistic approach of customer centricity beyond marketing, a long term plan for a system of engagement, and the right marketing culture. This combination creates customer loyalty, better marketing ROI and ultimately, better business results.
Marketing, Technology, and the Empowered CustomerJay Henderson
In an increasingly connected world, consumers are in control. Connected customers demand connected marketers. Marketers must move beyond their silo and focus on business results. They will only accomplish this if they embrace a holistic approach of customer centricity beyond marketing, a long term plan for a system of engagement, and the right marketing culture. This combination creates customer loyalty, better marketing ROI and ultimately, better business results.
Cambridge Consultants Innovation Day 2012: Touch point enhancement maximising...Cambridge Consultants
Customers increasingly look at value/attributes when purchasing products. Attributes can be features and specification or service models enhancing the value of the individual products. This talk examines methods to determine the impact of key offerings which enhance uptake of products in favour of competing products and technologies, while also examining the different types of customers that exist, and how their needs vary in response to different levels of benefits associated with how such products are offered.
The most successful retailers are those who are embracing change by continuously offering customers a more compelling shopping experience through new store types, new products and better value. To effectively deliver this enhanced value, retailers must implement strategies that increase efficiency and reduce costs in the sourcing of products.
Engaging connected shoppers armed with virtually unlimited technology requires updated loyalty practices that reflect individual preferences, affinities, and interactions. This presentation discusses the state of loyalty today as well as tips for developing programs that lead to loyalty-building engagement.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
From Novice To Professional—What Skills Are Required To Be A Successful Channel Manager?
http://www.channelmanagement.com/CMI/Dec2011_article.html
Image Source: Chairman Steve Hammond, Global Channel Working Group, 2008-2010
Cambridge Consultants Innovation Day 2012: Touch point enhancement maximising...Cambridge Consultants
Customers increasingly look at value/attributes when purchasing products. Attributes can be features and specification or service models enhancing the value of the individual products. This talk examines methods to determine the impact of key offerings which enhance uptake of products in favour of competing products and technologies, while also examining the different types of customers that exist, and how their needs vary in response to different levels of benefits associated with how such products are offered.
The most successful retailers are those who are embracing change by continuously offering customers a more compelling shopping experience through new store types, new products and better value. To effectively deliver this enhanced value, retailers must implement strategies that increase efficiency and reduce costs in the sourcing of products.
Engaging connected shoppers armed with virtually unlimited technology requires updated loyalty practices that reflect individual preferences, affinities, and interactions. This presentation discusses the state of loyalty today as well as tips for developing programs that lead to loyalty-building engagement.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
From Novice To Professional—What Skills Are Required To Be A Successful Channel Manager?
http://www.channelmanagement.com/CMI/Dec2011_article.html
Image Source: Chairman Steve Hammond, Global Channel Working Group, 2008-2010
The Role of the Human Resources Function in Influencing Organizational CultureLaura Pasquini
Mariya Gavrilova Aguilar, A. Esther Joshua-Gojer, Denise Philpot, & Laura A. Pasquini - University of North Texas
AHRD International Research Conference in the Americas
St. Louis, MO #AHRD15
February 20, 2015
Unlock the Power in Your Marketo ProgramsDemandGen
Marketo Programs can be designed to streamline operations and provide valuable insights beyond typical performance measures like email clicks and landing page views. Join DemandGen as we walk through the keys to Unlocking the Power in Your Marketo Programs.
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Marketing To An Audience Of One. PRESENTATION: SAP Marketing Runs Hybris Marketing - Given by Andreas Starke - @SAP - VP & Chief Marketing Technologist, Global Marketing - SAP. #MarTech DAY1
SAS - Hortonworks: Creating the Omnichannel Experience in Retail webinar marc...Hortonworks
Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.
Presenters : Dan Mitchell, Director of Global Retail and CPG Practice at SAS, Eric Thorsen, VP Retail at Hortonworks
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
Brand Advocacy and Social Media - 2009 GMA ConferenceBrandon Murphy
Businesses must strategically align behind creating advocates for their brands. This presentations shows companies how to focus on advocacy and spark it with social media. It was given in partnership between 22squared and Deloitte at the 2009 GMA Social Media Conference in New York.
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
24. Thank you
Eric Martin Brennen Roberts
Senior Managing
Director, Ecosystem & Director, Pepper
Channels Global
Marketing, SAP North
Brennen.Roberts@
America
PepperGlobal.com
Eric.Martin@SAP.com
Editor's Notes
Technology example
Channel meets needs to provide greater coverage at a lower price. The % of technology sales through indirect channels increased from 53% to 67% from 1997-2007 According to a study by Developing Indirect Channels: A Structured Approach to Reaching New Customers and Growing Revenues, Accenture 2011, Direct Sales had a cost of 63% of total sales vs a 1-Tier indirect model (Value Add Reseller) which was 61%, 2 tier indirect at 56% and web at 50%
Deliver communication that’s relevant and personal to partners – one size does not fit all – in a recent survey with 100+ HP partners over 50% responded they would like to receive program updates weekly Provide MDF processes that are clear and have easy-to-understand rules with flexible activities – show partners you trust them
Channel partners are now handling 33 percent of SAP (NYSE:SAP)'s sales, putting the giant software vendor within range of its goal of making 40 percent of its sales through the channel by 2015. That number is likely to continue growing given that small and mid-size enterprises (SMEs) make up 88 percent of SAP's net-new customers -- many of which are serviced by SAP's growing channel partner ranks.
SAP’s Marketing Service Bureau provides a demand generation platform for SAP partners to access key enablement, campaign and best practice resources, then execute through a network of certified SAP Marketing Agencies. Goal: Support partners throughout the buyers journey to generate qualified leads and evolve the leads into closed deals.
BenefitsLead reporting portal for agenciesLess error due to manual data entry/managementLess overall management of various data sourcesIncreased data integrity Data management roles allow necessary limited accessIntegrates campaign task timing efforts and auto-updates campaign status