The document outlines a business model for an online platform that assists customers in choosing products by aggregating various online retailers and leveraging social media. It involves partnerships with leading retailers and employs an algorithm to improve product recommendations while generating revenue through leads and sales. The platform aims to cater to busy consumers in Brazil who seek the best deals without extensive searching.

1. startupbizmodel.com 19 jul - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Platform development
Incubator
Algorithm improvement Self-service platform Online buyers that
Help people choose and social mekdia needs help to
the best product choose products or
Marketing
option and offer good don’t have time to
deals search for the best
Online retailers Partnership negotiation Commercial team product
Products selection
Key Channels Online retailers that
Leading buying delivers anywhere in
Resources customers to online Brazil, have different
retailers payment options and
Recommendation Site, Facebook and
algorithm Twitter have quality
recognized by
Reputation market
Products links in the
Partners portfolio site
Cost Revenue
Free
Structure Steams
Marketing Commercial team
A fee for lead that A fee for product
Human generate a sale impression
Servers
Resources