This document discusses how businesses can adapt to the increasing importance of mobile. It notes that people are online twice as much as three years ago using various devices. Marketers must consider how to reach customers across different contexts and devices. The document provides examples of how companies have optimized their digital experiences and apps for mobile. It suggests businesses ask if they are adequately monitoring mobile metrics and adapting organizationally. Recommendations include leveraging location data, in-app ads, and measuring non-traditional mobile conversions like store visits. The conclusion emphasizes that mobile represents a shift in how people engage digitally and physically.
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
The Future of Manufacturing report, developed in partnership with Microsoft, presents multiple opportunities for manufacturers to integrate cutting-edge technologies to reinvent their supply chains—from raw materials acquisition to the store aisle.
Download the full report at bit.ly/2tm3srY
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
The Future of Manufacturing report, developed in partnership with Microsoft, presents multiple opportunities for manufacturers to integrate cutting-edge technologies to reinvent their supply chains—from raw materials acquisition to the store aisle.
Download the full report at bit.ly/2tm3srY
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
Maximizing Media Spend Impact for D2C Retailers Tinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Stay in the know of Top Revenue Generation Models for your Mobile App Startup!
In this presentation, we share Top 11 Revenue Generation Models based on the wide Intetics expertise in projects, startup needs, and customers cases! The information based on the series of Forbes articles will let you find all needed information and tools on how to improve your App monetization with ease.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Michael Kahn expresses his excitement and leadership plans as he steps into the role of Chief Executive Officer, Performics Worldwide. Check out our informative interview here:
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more than ever, brands are challenged to create truly individualized content experiences at a global scale. This webinar covered examples and best practices for making content more personal and doing so at scale.
Maximizing Media Spend Impact for D2C Retailers Tinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Stay in the know of Top Revenue Generation Models for your Mobile App Startup!
In this presentation, we share Top 11 Revenue Generation Models based on the wide Intetics expertise in projects, startup needs, and customers cases! The information based on the series of Forbes articles will let you find all needed information and tools on how to improve your App monetization with ease.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
Performics Benchmarking & Industry Developments Report Q3 2013Performics
Spend, click, CTR, CPC trends Y/Y & Q/Q in paid search, mobile and Product Listing Ads. Insights into new Q3 developments in paid search, mobile, shopping feeds, organic search, social and display
Michael Kahn expresses his excitement and leadership plans as he steps into the role of Chief Executive Officer, Performics Worldwide. Check out our informative interview here:
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
2009 11 Business Case For ‘Erp’ In GovernmentFreeBalance
Follows Government of Canada Treasury Board guidelines on building a business case for ERP in Government. Describes 4 types of benefits in the overview of "value for money". Describes the long term costs for ERP. Describes risk of failure and project management practices to improve success.
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more than ever, brands are challenged to create truly individualized content experiences at a global scale. This webinar covered examples and best practices for making content more personal and doing so at scale.
Presentation delivered by Poppy Lakeman Fraser, Natural History Museum, as part of the Delegate Showcase session at Communicate 2012: Breaking Boundaries
Strategies for Digital Engagement: Tessitura Innovator's SeriesAaron Bisman
7 Strategies for organizations and companies to navigate entry and success in the digital landscape drawn from Jazz at Lincoln Center's initiative to build and engage a global community for jazz.
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...Bluedot Innovation
Learn how Bluedot Location Marketing combines with the power of Salesforce Marketing Cloud's Journey Builder to unlock additional value in current customers, lift conversions and accelerate growth.
This webinar deck will show you:
1. Why accuracy and precision matter in location marketing to optimize mobile engagement
2. How Bluedot differs from other location service platforms and how we can help you to personalize the customer journey and unlock maximum value
3. Both real-world and innovative use cases that are possible through the combination of Bluedot's location technology and Salesforce Marketing Cloud
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
mobile future presentatie op Mobile Strategy Event 18 decemberOrangeValley
Hoe krijgen we de juiste boodschap aan de juiste persoon op het juiste moment op het juiste device. De mogelijkheden om gericht online te adverteren worden toegelicht zoals bijvoorbeeld TrueView In-stream Ads en Image Banners. Tevens staan zij stil bij mobile biedstrategien en rijken ze in hun presentatie een aantal KPI's aan voor een succesvolle strategie.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?
Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:
* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
How to manage and optimize mobile marketing using webanalytics - Remi van Bee...StormMC
Op 21 november vond in Hamburg de “Die einzige Google Analytics Konferenz in Deutschland” plaats. Het congres stond in het teken van analytics, customer journeys, dashboarding, attributie en conversieratio optimalisatie en wordt georganiseerd door o.a. onze partner Trakken.
Namens StormMC is Remi van Beekum (Chief Innovation Officer) van de partij. Hij is gevraagd om zijn visie op mobile te geven en zal ingaan op de groei van mobile, de lastigheid van het meten van cross-device gedrag en de wijze waarop advertentiebudgetten voor mobile kunnen worden ingezet.
In deze presentatie:
Waarom is Mobile zo belangrijk?
Wat is de volgende stap in mobile? (vanuit een marketingperspectief)
Hoe meet je succes, ROI of ROAS voor mobiele campagnes middels Google Analytics?
Waarom is het zo lastig om mobiel te converteren?
Hoe converteren mobiele bezoekers nog meer?
Hoe zijn cross-device conversies inzichtelijk te maken?
Een paar laatste tips
English summary:
Why is ‘mobile’ so important?
What is the next step in mobile?
How to measure succes/ ROAS for mobile campaigns using Google Analytics
Why mobile conversions are so hard
How to measure cross-device
Some final advice
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies.
Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Digital Marketing Trends 2021 – Mid-Year ReportJomer Gregorio
Instead of waiting, re-evaluate your strategies and start embracing new Digital Marketing trends and techniques! This presentation should give you a good head start.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2021-mid-year-report-infographic/
Similar to BMA Chicago: Mobile Changes Everything (20)
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
6. Google’s Mobile Principles
• User Context vs. Device
• Tailored Messaging for User Context
• One Media Buy, All Devices
• Anticipate Consumers Needs before they Ask
Google Confidential and Proprietary
6
7. We're On The Internet Twice As Much As We Were Just
Three Years Ago
Google Confidential and Proprietary
7
8. We connect at any time, from anywhere, using a
variety of devices
Google Confidential and Proprietary
8
9. Our behavior adapts to our situation…
as do our expectations
Google Confidential and Proprietary
9
10. There's a lot for marketers to consider...
Devices are evolving quickly
People are constantly switching
between devices
This presents new ways to measure
advertising effectiveness.
Google Confidential and Proprietary
10
11. The time is now.
Executives are highly mobilized – it’s up to B2B
services and vendors to meet this opportunity.
Google Confidential and Proprietary
11
13. INTRODUCTION
01
02
WIN MOMENTS THAT MATTER
How does mobile change my value proposition?
03
MAKE BETTER DECISIONS
Is our organization adapting to mobile?
04
GO BIGGER, FASTER
How should our marketing adapt to mobile?
05
GO BIGGER, FASTER
How can we measure the full value of mobile?
WIN MOMENTS THAT MATTER
How does mobile impact our digital destinations?
CONCLUSION
Google Confidential and Proprietary
13
14. Win moments that matter
01
How does mobile change
our value proposition?
Google Confidential and Proprietary
14
22. How does your
site appear to
MOBILE
USERS?
Source: Compuware study, 2011, eMarketer B2B study, Jan 2012
57%
won’t recommend
business with poorly
designed mobile site
40%
have turned to a
competitor after a bad
mobile experience
Google Confidential and Proprietary
22
23. Adaptive B2B vendors are rewarded
66% say a mobile-friendly site makes them
more likely to reach out to a vendor
3 out of 4
executives say a bad
mobile experience
makes them less
likely to engage with
a vendor
61%
of executives will
visit a competitor’s
site instead
63%
expect a functionally
rich experience
similar to what they
experience on PCs
Source: The Connected Executive: Mobilizing the Path to Purchase, published by Forbes Insights in association with Google, 2013
Google Confidential and Proprietary
Image source: Nick Holroyd, The Noun Project
23
24. Mobile optimized site examples
Accenture
IBM
SAP
Google Confidential and Proprietary
24
28. 91%
of Interbrand’s 2011
Best Global Brands
have presence in at least
one of the major app
stores
Source: Interbrand’s Best Global Brands, 2011
Google Confidential and Proprietary
28
29. 1
Offer users entertainment,
utility, or both.
2
Design your apps for the largest
mobile platforms.
3
Promote your app.
Google Confidential and Proprietary
29
35. Questions you should be asking your organization
1
Is mobile a key metric in your management dashboard?
2
How often do you review your mobile stats, and who reviews them?
3
Who knows what % of traffic & search queries come from mobile?
4
Who’s watching traffic trends, people’s actions on your mobile site, mobile’s inclusion
in product launches and campaigns?
5
Which decisions would change if key business owners were given
timely mobile data?
6
Who’s monitoring your competition’s investment in mobile?
7
Who’s developing consumer insights through focus groups & surveys?
8
Which agencies are you relying on to help you make mobile decisions?
Google Confidential and Proprietary
35
36. Go bigger, faster
04
How should our marketing
adapt to mobile?
Google Confidential and Proprietary
36
38. Google Enhanced Campaigns
Manage
campaigns
in less time
Location is
key
More leads
through
calls
Measure
cross-device
conversions
More
relevance,
more
conversions
Google Confidential and Proprietary
38
44. $850k
Revenue Candy
Crush makes Daily
2+ Hours
Time spent in Apps
75%
of YouTube Mobile
users use mobile
as primary access
Google Confidential and Proprietary
44
45. Users are most likely to see a display ad on their mobile devices
% OF USERS MAKING EYE CONTACT WITH ADS
91
%
3.8 sec
74%
50 %
0.5 sec
1.6 sec
Smartphone users are most likely to see a display ad | Desktop users are least likely to see a display ad
Smartphone users see display ads the longest | Desktop users see display ads the shortest
Source: Eye Square Eye Tracking Study, 2012
Base: Respondents with contact to GDN (n=46 smartphone, n=42 tablet and n=42 computer)
Percentage of Eye Contact = % of respondents who gazed at the ad.
Google Confidential and Proprietary
45
46. Leverage the unique features of mobile and tablet
to create deeper connections with your users
Has eyes and
can see:
Has ears and
can listen:
Camera
Microphone
Is locationenabled and
knows where
you are:
Has a voice and
can speak:
Has skin
and can feel:
Speaker
Touch screen
GPS
Google Confidential and Proprietary
46
47. UPS mobile auto-play interactive video ads
Interactive ads drive engagement and keep UPS top of mind
Google Confidential and Proprietary
47
51. Go bigger, faster
05
How do you measure the
full value of mobile?
Google Confidential and Proprietary
51
52. The Full Value of Mobile
Google Confidential and Proprietary
52
53. New types of conversions
App download
& in-app
purchases
mCommerce
In-store
Call
Cross-device
Google Confidential and Proprietary
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54. Most advertisers frame mobile conversions too narrowly
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55. Best in Class mROI: adidas and iProspect
The Goal
Assign value to store locator
clicks
The Method
20%
of people who click on the
Store Locator go in store.
20%
converted into an InStore sale.
$80 Value
Average Order
$3.20
“Not only are we able to
drive direct mobile
revenue, but there’s an
estimated in-store revenue
associated as well with our
mobile spend”
— Chris Sinclair, Client Service
Director at iProspect
Earned for each Store
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56. Introducing the Full Value of Mobile Calculator
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61. Conclusion
Mobile represents a sociological shift with
how users relate with both the digital and
physical world
Businesses that
understand this will win
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