Content marketing is about telling relevant stories over time to connect with customers emotionally. Speak to them like human beings, using both quality and quantity of content across multiple channels. Understand why people use each channel and be willing to aggressively use today's channels. Most importantly, focus on what you're passionate about to engage others through compelling storytelling.

1. © Tell Your Story Brand Communications Inc. tellyourstoryinc.com
George’s 10 Takeaways
#BMA14 - Content Marketing
1. Content marketing is nothing new. We have always loved great stories and
content marketing is about telling relevant stories over time.
2. Get visual and emotional with your story telling. – GE, USG, Cisco, Aon, Airbus
a. “BtoB buyers have more of an emotional connection to the business
brands they buy then consumers with consumer products.” – Karen
Walker, Cisco
3. “We are f$%&king human beings. Talk to customers and prospects like human
beings.” --Gary V.
4. Micro-storytelling over time has to be part of your marketing mix. Consistency is
key -- don’t abandon your channels.
5. Quantity counts. Quantity. Quality has to be a given, but quantity is important.
6. Understand the psychology of each channel. Why are people on that channel?
7. You have to market in the moment. Don’t be afraid to use channels of today
aggressively.
8. “More people have access to mobile devices than they do toothbrushes.” –Jill
Rowley
9. You can’t sell if you can’t tell. – GE’s Beth Comstock
10. “Triple down on what you love.” – Gary V.
George Rafeedie
Tell Your Story
@grafeedie
@tellyourstorybc