This document discusses building momentum for life sciences companies through customer-focused strategies. It provides examples of how Skype and Gleevec leveraged internal and external momentum by focusing on compelling customer insights and vibrant customer engagement. Healthcare reform is debated, with some arguing for more competition through incentives for improved health and transparency.
Service Marketing and How It Relates To Product ManagementSam Klaidman
A presentation to the Boston Product Managers Association describing the role of Service Marketing, how it fits with the Product Management function, Solutions as a source of Differentiation
Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Guide to no money marketing. First presented to Manipal University students. Goes through the basics of a frugal approach to marketing. More details at www.nomoneymarketing.org
Service Marketing and How It Relates To Product ManagementSam Klaidman
A presentation to the Boston Product Managers Association describing the role of Service Marketing, how it fits with the Product Management function, Solutions as a source of Differentiation
Innovation in TV - Media for Revenue/Equity Deals: Keynote by Dr. Christian Wegner, Chief Diversification Officer of ProSiebenSat.1 at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
Guide to no money marketing. First presented to Manipal University students. Goes through the basics of a frugal approach to marketing. More details at www.nomoneymarketing.org
A presentation given by the author on the core of B2B Marketing to first year B-school students at S P Jain, Mumbai. The presentation talks about primacy of Lead Generation/Management; universal leads deintion; prioritising of pipeline build over awareness generation; eschewing the flashy for the durable...
Can leadership development, and more generally HR, contribute significantly to the recurring and fundamental business challenge of delivering profitable growth?
In theory yes, as people are ultimately the drivers of growth. In practice, however, most firms address the growth challenge purely in a top-down fashion, through strategic moves and redeployment of resources. A key contribution of learning and HR development should be to unleash the people-based growth potential, the other avenue toward sustainable growth. This is what powering growth is about.
Based on his research, Jean-Claude Larreche will present a pragmatic approach to power people-based, value-creating growth. His session will address the following five points:
The three-stage road map to value-creating growth: discovery, power offer and engagement.
Growth for the firm: helping leaders contribute to the business growth objective.
Growth for the function: helping leaders make their function more valuable.
Growth for the individual: helping leaders become more valuable assets.
Developing ambidextrous talents for growth.
Chinese Version :: http://www.slideshare.net/FlowLee/the-momentum-effect-ver30-chinese
Purchase Link ]
English ver. :: Amazon link - http://goo.gl/2J5xXn
Korean ver. :: Kyobobook link - http://goo.gl/7t7djf
[ must-to-read ] for every Chief Officer -
If u have any question about Momentum Effect,
feel free to contact me.
Thank you ^^
A simple guide for people who wants to start a paper money collection. This book tells you the important points that makes a bill valuable and worth collect.
A presentation given by the author on the core of B2B Marketing to first year B-school students at S P Jain, Mumbai. The presentation talks about primacy of Lead Generation/Management; universal leads deintion; prioritising of pipeline build over awareness generation; eschewing the flashy for the durable...
Can leadership development, and more generally HR, contribute significantly to the recurring and fundamental business challenge of delivering profitable growth?
In theory yes, as people are ultimately the drivers of growth. In practice, however, most firms address the growth challenge purely in a top-down fashion, through strategic moves and redeployment of resources. A key contribution of learning and HR development should be to unleash the people-based growth potential, the other avenue toward sustainable growth. This is what powering growth is about.
Based on his research, Jean-Claude Larreche will present a pragmatic approach to power people-based, value-creating growth. His session will address the following five points:
The three-stage road map to value-creating growth: discovery, power offer and engagement.
Growth for the firm: helping leaders contribute to the business growth objective.
Growth for the function: helping leaders make their function more valuable.
Growth for the individual: helping leaders become more valuable assets.
Developing ambidextrous talents for growth.
Chinese Version :: http://www.slideshare.net/FlowLee/the-momentum-effect-ver30-chinese
Purchase Link ]
English ver. :: Amazon link - http://goo.gl/2J5xXn
Korean ver. :: Kyobobook link - http://goo.gl/7t7djf
[ must-to-read ] for every Chief Officer -
If u have any question about Momentum Effect,
feel free to contact me.
Thank you ^^
A simple guide for people who wants to start a paper money collection. This book tells you the important points that makes a bill valuable and worth collect.
Effective Sales Lead Generation (Forte Consultancy Group)Berkin Ozmen
Approach and best practices for creating sales leads from alternative sources. Focuses mostly on SME leads, although applicable to all customer segments.
Recorded webinar from Sales Benchmark Index: Designing organizational models for inside sales. Links, downloads and registration for future presentations are included.
With FirstRain’s Business Monitoring Engine, organizations can easily uncover intelligence on their customers and competitors—tracking critical events, understanding their markets, spotting emerging threats and identifying sales triggers. Unlike content aggregators and lead-management tools, FirstRain’s patented semantic-analytics technology instantly cuts through the clutter of the consumer Web, delivering only highly-relevant customer and competitor intelligence.
Social Marketing: This ROI is Too Good to be TrueAaron Strout
Slides from the 3/25 webcast with Kathy Warren, VP Account Planning of Powered, Brian Halligan, CEO of Hubspot and Bill Harvey, CEO of TRA. Kathy, Brian and Bill talk about real ROI that companies can expect from social marketing and social media efforts.
Go To Market – Case – Demandware RebrandingMichael Skok
While we looked at initial branding for startups here, in this case study we discuss a more mature example with Demandware, a company that is now past its IPO and was looking to rebrand to extend its leadership and position the company for continued growth.
Similar to Why we need to take a customer focused approach to Healthcare (20)
Why we need to take a customer focused approach to Healthcare
1. 21WestPartners
We Build Growth Momentum for Life Sciences Companies
HEALTHCARE REFORM
or
CUSTOMER FOCUSED HEALTH MOMENTUM?
HARVARD BUSINESS SCHOOL CLUB OF WASHINGTON, DC
ENTREPRENEURSHIP ROUNDTABLE
January 21, 2010