The document describes a case study of a marketing initiative to engage an automotive dealer network that was previously disenfranchised by ineffective corporate marketing programs. It outlines a solution of a corporate-sponsored but dealer-controlled and customer-centric multi-channel sales promotion campaign. The campaign integrated traditional, online, mobile, and local search media under a comprehensive contact strategy. It resulted in 71% dealer registration, a 600% increase over the previous year, and generated sales of over 8,000 trucks.