BLOOM is a business that connects voluntary blood donors with those seeking blood donations. It does this through organizing blood donation camps, maintaining a database of donors, and allowing family members of patients to search the database and request blood units. BLOOM generates revenue from fees from pathology labs, online advertisements, diagnostic test support, customer acquisition fees from stores, and usage fees for donation kiosks. The target customers are voluntary blood donors, repeat donors, those seeking donations for family, and volunteers. BLOOM provides donor and seeker support through a call center, chatbots, and facilitating the preregistration process for blood donation appointments.

1. BLOOM
Business Model Canvas
Cost Structure
Key Resources
Revenue Streams
Channels
Key Activities Value Proposition Customer SegmentsCustomer RelationshipKey Partners
• Organizing Blood Camps for Blood Banks
• Apps/Website/Hospital Kiosk Development
• Sending emails/SMS to Potential Donors
• Custom Donor profile creation
• Donor Felicitations with BLOOM Coupons
• Web contents (Articles, Image, Videos)
• Announcements/Learning bytes
• Blood Donor/Seeker query & support
• Blood Donor data analysis
• Creating a BLOOM Database of Voluntary
Blood Donors
• Family members (Seekers) find the right
Blood Donors from consolidated BLOOM
database
• Seekers request Blood units requirements &
Identify the prospective Voluntary Blood
Donors
• Pre-registration for Blood Donation via
Corporate HR and employees notification
and enrollment
• Pre-registration for Blood Donation via
Bloom App and from anywhere
• Pre-registration for Blood Donation via
Referral
• Alert prospective Blood Donors for future
Blood Donation Schedule at nearby Blood
Donation Center
• Social Campaign & Create Awareness that
Blood Donation is Healthy & Safe
• Facilitating to organize blood camps
• Premium delivery of blood units on-demand
• Premium BLOOM membership benefits with
BLOOM ID card
• Toll free waivers/discounts at
malls/restaurants/retails outlets
• BLOOM points for every purchase and
redemption of BLOOM points
• Enjoy priority medical check-ups and
diagnostics reports without prior
appointments
• Blood Quality certification tests such as NAT
• All section of society all over India
• The target initially would be Bangalore
Population (urban and Semi-urban)
• Small and mid-level Diagnostics centers inn
Bangalore at the beginning
• Extend to Pharmacies/Retailers or
Restaurants and revenue partners
• Kiosk at Hospitals/Blood Banks
• Website/Web mails
• Apps (Android, iOS)
• Google form via WhatsApp
• Blood unit delivery vehicles
• Donor Referral
• Digital Marketing
• Seminar/Workshop
• Webinar
• Social media
• Word of mouth
• IT Team to manage App Development &
Sustenance
• IT team to manage Website Development
• IT Team to maintain Servers
• Apps (Android/iOS) developer
• Team members to organize blood donation
camp
• Relationship Managers to connect to the
blood camps/hospitals
• Multichannel payment gateway service
• Sales Force Cloud Infrastructure
• Marketing & sales
• Cost of Buying Server Space
• Buying domain and its renewal
• Logo and Tagline Creation service
• Web Hosting/Web Mail
• UX Designer fee for iOS/Android
• Utilities amount (Internet/Phone)
• Cost of Organizing Blood Camps
• Cost of Laptops/Desktops
• Apps Development fee
• Sales Cloud Infrastructure fee
• Cost of content development
• Image
• Video
• Write ups
• Donor Survey & Analytics
• Customer visits
• Sales & Marketing
• Promoters and Referrals‘ fee
• Stakeholders Salary
• BLOOM Board Members Honoria
• Revenues from Pathology labs
• Online Advertisements in Apps and Website
• Diagnostics Test Support
• Customer Acquisition Fees from stores/Pahotlogy labs/Restaurants
• Online sale of Medicine via BLOOM website
• Usage Fees for Kiosks from Blood Bank
• Blood Bank/Hospitals/NGOs associated with
Blood Donation (Red Cross/Lions Club etc)
• Stores/Restaurants/RetailStores/Govt
Bodies/BBTC
• Prospective Voluntary Blood Donors
• Repeat Voluntary Donors
• Seekers (Family members of Patients)
• Volunteers for Social Cause
• Professionals engaged with Health and
wellness program
• Donors see their Blood Donation history
• Seekers see their requests
• Call center support for Blood Donors and
Seeker Support
• Chat Bots
• Pre-registration support and creating
appointments for Blood Donation