Engaging Mobile Campaign Sites
Customer Communication Today
Direct Mail
Magazines
Web Pages
Apps and SMS
Status and Consequences
• Your mobile phone is always with you and always on
• Mobile sites are considerably less expensive and quicker to
deploy than apps, that often require external help
• Printed media is static and expensive
• Mobile sites complement and can be made focused, interactive
and engaging
Mobile
Information
Solution: CliqTags
Consumers
CompanyAccess methods:
• QR Codes
• Bulk SMS
• SMS requests
• iBeacon
• NFC tags
• Augmented Reality
• Direct links
• Wrapper apps
• etc CliqTags Functions:
• Create many sites
• Create many pages of
different types, including
interactive
• Create access methods
• Schedule content
• Detailed statistics
• etc
Simple Example
• Lokaltidningen (magazine) in collaboration with
Handelsföreningen (customer)
• “Vote for the best shopping window”
Shown on a poster by
the shopping window
Value Chain
etc
Customers
(SMBs)
Consumers,
users
Ad
agencies
Media,
magazine
s
Print
houses
Carriers
Channel
partners etc
Values for Channels
• A supplement to your existing SMB offerings
• A minimal effort for you
– Abiro hosts and maintains with full responsibility
– Your customers or you create the content or delegate to Abiro
• End-to-end solution for mobile content and access to that content
• The solution can be instantiated and adapted to your specific needs
– This is only applicable for large distributors, a la carriers etc
Values for Companies
• Increase customer loyalty and sales by providing relevant and current
information adapted to place and situation
• The content can be created by the content owner without having to
delegate that to the IT department or external partners
• The solution is a complete end-to-end solution for creating content and
related access methods
• Scheduling enables long term roll-out of content over time
• Completely cloud-based, which provides access from anywhere, with
nothing to install on your device
• No expensive and slow app development
Values for Consumers
• Focused, current and interactive content that is simple and quick to
access and consume, and relevant for the situation and time
• Simple access via QR Codes, bulk SMS, SMS requests etc
• No specific app needs to be installed, except for reading QR Codes
Example Use: Retail
• Digital coupons
• Customer club information
• Contests/sweepstakes
• Feedback from customers
• Sales supporting and
customer-advising information
• Offerings can be scheduled in advance
• New content can be added by the content owner
• The same QR Code / site can be used for completely different content
over time
Business Model
• Opt-out monthly subscription
• Payment on-line via PayPal
• Plans:
– Apprentice: 1 site, 4 pages, free
– Adept: 10 sites, 40 pages, $29
– Expert: 100 sites, 400 pages, $59
– More information about the plans is available at cliqtags.com
Business Model cont.
• Other plan configurations can be provided, based on need
• Distribution partners can manage their own customers
– Requires distribution agreement
• Training/coaching as well as feature, site, wrapper app
development
– Price on request, separate from subscription
More Examples
Profiling
Social media Coupons
Marketing Product
information
Purchase
advice
Education
Imaging
Resource AB
Information
Administration: Pages
Administration: Page Types
Administration: Access Methods
Contact Information
http://cliqtags.com (English and Swedish)
http://cqt.se/cliqtags (English)
http://cqt.se/info (Swedish)
info@cliqtags.com

CliqTags - Sales Presentation

  • 1.
  • 2.
    Customer Communication Today DirectMail Magazines Web Pages Apps and SMS
  • 3.
    Status and Consequences •Your mobile phone is always with you and always on • Mobile sites are considerably less expensive and quicker to deploy than apps, that often require external help • Printed media is static and expensive • Mobile sites complement and can be made focused, interactive and engaging Mobile Information
  • 4.
    Solution: CliqTags Consumers CompanyAccess methods: •QR Codes • Bulk SMS • SMS requests • iBeacon • NFC tags • Augmented Reality • Direct links • Wrapper apps • etc CliqTags Functions: • Create many sites • Create many pages of different types, including interactive • Create access methods • Schedule content • Detailed statistics • etc
  • 5.
    Simple Example • Lokaltidningen(magazine) in collaboration with Handelsföreningen (customer) • “Vote for the best shopping window” Shown on a poster by the shopping window
  • 6.
  • 7.
    Values for Channels •A supplement to your existing SMB offerings • A minimal effort for you – Abiro hosts and maintains with full responsibility – Your customers or you create the content or delegate to Abiro • End-to-end solution for mobile content and access to that content • The solution can be instantiated and adapted to your specific needs – This is only applicable for large distributors, a la carriers etc
  • 8.
    Values for Companies •Increase customer loyalty and sales by providing relevant and current information adapted to place and situation • The content can be created by the content owner without having to delegate that to the IT department or external partners • The solution is a complete end-to-end solution for creating content and related access methods • Scheduling enables long term roll-out of content over time • Completely cloud-based, which provides access from anywhere, with nothing to install on your device • No expensive and slow app development
  • 9.
    Values for Consumers •Focused, current and interactive content that is simple and quick to access and consume, and relevant for the situation and time • Simple access via QR Codes, bulk SMS, SMS requests etc • No specific app needs to be installed, except for reading QR Codes
  • 10.
    Example Use: Retail •Digital coupons • Customer club information • Contests/sweepstakes • Feedback from customers • Sales supporting and customer-advising information • Offerings can be scheduled in advance • New content can be added by the content owner • The same QR Code / site can be used for completely different content over time
  • 11.
    Business Model • Opt-outmonthly subscription • Payment on-line via PayPal • Plans: – Apprentice: 1 site, 4 pages, free – Adept: 10 sites, 40 pages, $29 – Expert: 100 sites, 400 pages, $59 – More information about the plans is available at cliqtags.com
  • 12.
    Business Model cont. •Other plan configurations can be provided, based on need • Distribution partners can manage their own customers – Requires distribution agreement • Training/coaching as well as feature, site, wrapper app development – Price on request, separate from subscription
  • 13.
    More Examples Profiling Social mediaCoupons Marketing Product information Purchase advice Education Imaging Resource AB
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
    Contact Information http://cliqtags.com (Englishand Swedish) http://cqt.se/cliqtags (English) http://cqt.se/info (Swedish) info@cliqtags.com