Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Bea...Rio SEO
In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
In his presentation at the CMA's 2013 National Convention, Delvinia President Steve Mast shared examples from Delvinia's work with Manulife Financial, Steve will illustrate how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Bea...Rio SEO
In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
In his presentation at the CMA's 2013 National Convention, Delvinia President Steve Mast shared examples from Delvinia's work with Manulife Financial, Steve will illustrate how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
Automation is fast becoming a strategic business imperative for banks seeking to innovate whether through internal channels, acquisition or partnership. Implementing integrated automation solutions will enable banks to streamline the very tasks that are holding them back – removing manual intervention and ensuring that simple tasks are handled with speed and agility without error.
The financial industry has seen a sort of technological renaissance in the past couple of years. But this has also lead to a complex scenario where the problem has to be addressed from a global perspective; otherwise there arises the risk of running into an operational and technological chaos.
Some of the advantages of software automation are:
Omni-channel in Retail. Lessons for the automotive industryIgnitionOne
Gino Van Ossel, Professor Retail & Consumer Goods Center Vlerick Business School, presentation in omni-channel retail from the IgnitionOne European Automotive Summit, June 2014
Automation and Analytics: Two Levers to Revitalize Retail Debt RecoveryCognizant
As retail banks strive to revive, they can deploy predictive analytics and other process automation tools to add efficiency and effectiveness to the debt recovery process, thereby increasing recovery rates, reducing costs and enhancing debt salability.
The Light Bulb Moment – Learning to-identify-robotic-automation-opportunitiesOpenSpan
The “Light Bulb Moment” is the point when you realize how Robotic Automation and Robotic Desktop Automation could help you boost productivity and drive superior results in the process-centric parts of the enterprise.
Omni-Channel Challenges and Best PracticesDemac Media
Ted McCaffrey of eBay Enterprise presented his talk on Omni-Channel Challenges and Best Practices at our eCommerce Town Hall in June 2014. Learn why Omni-Channel is a must, how to leverage physical stores as well as prioritizing initiatives for future success.
Sysadmins spend as much as 50% of their time on routine, repetitive tasks. Of course, IT automation reduces the time spent on these kinds of tasks, but automation can do much more than that.
This presentation talks about how IT automation benefits businesses of all sizes and verticals. With the right automation in place, operations teams can manage IT infrastructure for:
* high availability & reliability
* faster recovery from outages
* better scalability & auditability
* more frequent delivery of better-quality code
* more business intelligence to inform business strategy, and much more.
This infographic highlights the five key factors that create a winning omni-channel experience, with the data to back it up:
-71 percent of customers expect to view in-store inventory online
-50 percent of shoppers expect in-store pick-up
-80 percent of consumers are more likely to consider purchasing from brands they follow on social media
What is lacking in your omni-channel strategy, or what is working? To learn more, download the hybris white paper: "Creating the Perfect Commerce Experience for the Omni-Channel Customer" here: http://bit.ly/OmniX
Travel and aviation marketing automation and omnichannel travelShepHertz
Accelerate Digitization in Travel and Aviation by providing omni-channel customer experience using Predictive Analytics, Marketing Automation, Api Management.
Gaming marketing automation and multiplayer game developmentShepHertz
Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.
Strategies for Internet Banking Portals in IndiaDeepthi Rajan
Strategies for Internet Banking Portals in India - Scratching the surface of the potential changes that Banks could look at incorporating in their Internet Banking Applications
We provide - #Customer Service/ ORM, #Crisis Management – Help to analyze Crisis related to brands, #Competition Tracking – We help the brand benchmark their competition for ex. Most engaging post, least engaging post, #Social CRM, #Campaign Analysis – We provide various charts for analyzing the brand’s performance, #Influencer Management – to identify influencer, most valuable user.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
MailDirect - The Complete Digital Marketing PlatformQLC India
MailDirect - A complete digital marketing platform that provides personalized email marketing, online surveys, ivrs, sms marketing and much more through a bouquet of advanced features to further enhance your marketing efforts.
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
How Mobile Payment Apps Engage & Retain UsersCleverTap
We break down the mobile payment app user lifecycle and share what we found out by analyzing over 5 billion data points across 583 million users. Get access to data-backed recommendations to improve user retention, keep users engaged and make them come back for more, month after month.
Configure & send push notification on i os deviceShepHertz
To help with the configuration of push notifications in iOS apps, we have come up with a comprehensive tutorial that covers some of the difficult steps such as configuring your own service and creating p12 files among other necessary tasks.
Complete steps to Integrate Push Notification for Your Cocos2dx App with Push...ShepHertz
Integrating push notification for ios and android in cocos2dx is always a big challenge for developers. So, this blog will walk you through step-by-step integration process by taking the examples from the sample.
A Complete Tutorial to Develop Real-Time Fighting Game with Cocos2dxShepHertz
A Comprehensive tutorial to develop real time fighting game in Cocos2dx. To make thing easier you can check out this developed real-time fighting game demo in cocos2dx who help developers bootstrap easily. This demo’s some of key steps involved in doing this and the entire source code can be downloaded or viewed from our git repo.
Banking Services Marketing Automation and Omni-channel BankingShepHertz
Accelerate Digitization in banking by providing omni-channel customer experience using Predictive Analytics, Marketing Automation, Api Management with ShepHertz.
ShepHertz is a leading Cloud and On-Premise Ecosystem provider for App and Game development.
It's flagship product App42 comprises of App42 Game Mechanics APIs and Marketing Automation, AppWarp – Multiplayer Gaming Engine (Cloud + On-Premise), and App42 Gaming PaaS.
ShepHertz's endeavor is to provide Game App developers with easy and extremely cost-effective tools and services they need to succeed in today’s multi-device world while reducing their development time, time to Market, cost, effort and infra management disturbances through the productivity and efficiency of the platform itself.
Push Notification with Unity in iOS using App42 BackendShepHertz
Integrating App42 Push Notification service with Unity3D iOS App. With Unity you can create rich, interactive entertainment or multimedia experience. This presentation will help you learn how to use Unity Push Notification feature with App42 Backend as a Service APIs. Check out our website http://www.shephertz.com
Configuring MongoDB HA Replica Set on AWS EC2ShepHertz
It has always been a tedious task to choose the right configuration for MongoDB on AWS EC2
It is always challenging and takes a lots of time to make your system Production Ready.
Here is a quick guide on how to setup MongoDB on AWS EC2.
App42 Student Lab - Android Game Dev Series V 0.1ShepHertz
ShepHertz has started App42 Student Lab to provide umpteen learning and practical simulation to budding developers.
The Android Game Dev Series is the first workshop that is being conducted in association with Entrepreneurship Cell, IIT Kharagpur. The Series consists of three Webinars and a month-long Hackathon for college students to learn and bring their ideas to reality.
In this first Webinar V0.1 we have covered: basic steps in developing an App or a Game, configuring Java, Android SDK Setup, developing a sample Tic-Tac-Toe Game on Android, and integrating a basic Leaderboard using App42.
ShepHertz - A Complete Cloud Ecosystem for your AppsShepHertz
A Cloud-based, Cross Platform, Backend as a Service Solution for App and Game Development. ShepHertz endeavor is to make developers successful on the Cloud, irrespective of the technology or platform on which they are developing - Mobile, Web, Social, Gaming and TV. Check out our website http://www.shephertz.com.
13. General
• Omni-channel engagement across – Mobile, Web, Social etc.
• Deep Analytics and making the Big Data actionable
• Tracking user behavior across channels and taking action either on
demand or campaign based
• Identify which channel is more effective Web, Mobile
• Integrating offline, legacy, transaction data with data generated through
new age devices to launch new use cases and campaigns
• Launch new use cases and campaigns in days & weeks
• Ability for Business/Marketing team to launch campaigns without
having any dependency on Development team
• Monitor effectiveness of campaigns
14. User Acquisition
• Promote App in other Apps for user
Acquisition through ShepHertz
AppHype cross promotion product
• Invite friends from
Facebook/Twitter/LinkedIn/Google+
• Share Happy moments on Social
Platforms
• Referral campaigns on WhatsApp,
FB, Twitter etc.
• Facebook remarketing for customers
having similar attributes as your
highest converting audience
15. Engagement
• Assisting Onboarding through InApp messages and
push notifications
• Send notification when UPI Enabled banks get added
• Notify users when Pending transactions are fulfilled
• Geo-fence Banks and ATMs – users entering,
dwelling or exiting and send targeted offers
• Funnel Management – Target segments based on the
phase in the funnel e.g. Have added Bank accounts
but have not done any transactions. Transactions
done above 1 Lac tag them as HNI - can cross sell
• Users who have left the registration in between –
remind them to complete their requirement
information
• Target through - Push Notification, Web Push (Browser Notifications),
Social Post, Email, Survey, SMS, Lead Generation form
• Geo-Target affluent areas or areas where middle class generally live
• Live Chat – Assign a rep or allow your users to have in-app chat discussion with your representation
• Get Net Promoter Score
16. Gamification
• Give points based on timely EMI
payments
• Add small quizzes and give points
which increases the awareness and
financial knowledge
• Points based on shares done by the
user
• Rewards & Achievement Badges
based on points earned
• Rewards can be exclusive consultation
with a financial advisor
17. Conversion
• Recommendations based on User Similarity and
Item Similarity. People who have taken this have
also taken that.
• Tracking the user behavior based on events and
recommending
• Users who have not done any transaction for past
1 month send re-engage notifications
• Target based on Demographic parameters
• If the customer clicks on a particular banner,
tutorial, button– Automated email to be sent to
the sales rep so that he can engage with the user
right away
18. Prediction Analysis
• With prediction intelligence, optimize omni-
channel banking with effective campaigns to
influence the next moves of the customers
• Forecast the propensity to do a particular action
such as third party transfer, divide them into
buckets of low, medium and high likelihood and
launch campaigns accordingly
• Detect fraudulent behavior and anomalies and
take preventive actions before it’s too late
• Propensity to churn
• Propensity to by another product – Enabling
cross selling
19. Partner Integration
• Opening up resources to online banking
marketplaces that compare loan &
insurance rates, credit card offers and etc.
• Establish a digital wallet through a secure
and encrypted environment for
maintaining and transmitting sensitive
information
• Get real-time views of transactions and
accelerate the timing of targeted offers to
buyers via bank and merchant loyalty
programs
20. Sales Force Automation
• Manage & monitor Sales field force location
• Recommend them to meet other customers in the area where
they are visiting
• Route Planning
• Work offline in areas where there is connectivity issues
• Monitor Sales Rep Productivity
• Availability of accurate and timely actionable sales data
• Competitor intelligence
• Awareness about discounts & offers
• Upload photographs/documents
• Reseller Widget/Module
• Expense management
• Fake visits reduction
• Gamify based on no. of clients met in a day and get
achievements which later can be redeemed through Rewards
• Activity reports
• Quota reports & notification
21. API Banking
• Real-time vendor transactions
• Loan Disbursements
• Real-time Information of Forex Remittance by
NRIs
• Integration with the company’s ERP systems for
instant validation of electronic receipts
• Instant Refund payments to ecommerce
customers –using IMPS API’s ensuring 24/7
servicing
• Instant reconciliation of cash transactions
• Utility Bill Payments
• Invoicing and Bill Management facility for
universities and hospitals
23. Why ShepHertz
- One Stop solution
- Omni-channel Platform – Supports 18 Native Platforms
- Big Data - Leverage Real time data generated by New age devices as well
offline
- Time To Market - Launch use cases in hours than in weeks
- End-to-End Solution - Single provider which offers you all the services with
committed SLAs and transparent/predictable pricing
- API driven so existing investments does not get wasted.
- Dependency of CMOs, Marketing & Product Heads on Tech is removed
- Expose protected resources as APIs – To Partner Apps and systems
- Deployment Model – Public, Dedicated, Hybrid & OnPremise
25. Continual Transformation Environment to build
Omni-Channel Apps
Backend API
Services
Gamification
Automation &
Actionable
BigData
Integrate with
other Apps by
Exposing APIs
Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs
App Behavior Legacy AppsReal Time Offline
Big Data
Transactional External AppsUnstructured
26. Need to interface with multiple Cloud Service providers
Leverages & Compliments their legacy applications
Leveraging BigData - User Acquisition, Retention, Engagement &
Conversion
In context seamless transition of consumers across Omni- channels
Ever increasing customer expectation : Expects new services in weeks
Challenges & Constraints
34. Acquisition
Gamification
Virality Campaigns –
In-App Referrals
Social Posting
Engagement
Rewards
Achievements,
Gifting, Social
Leaderboards
Push campaigns
with A/B Testing,
Geo Targeting, Geo-
Fencing
In-App
Recommendation &
Messaging
Retention
App Remarketing on
Facebook
Email Campaigns
Push notifications to
users about to
churn(predictions)
Conversion
Funnel management
& segmentation
Trigger based action
e.g drop off points
Push Notifications
to users about to
convert(Predictions)
Diagnostic
Info
Analyse Act Monitor
Real-time Actionable Analytics
35. Define
• Events
• Properties
• Segments
• Campaigns
• Model
• Offline
Analyze
• App Data
• Behavior
• Flow
• Funnel
• Cohorts
• Effectiveness
Target
• Mobile & Web Push
• InApp
• Social
• Email
• Survey
• Web Push
Predict
• Classification
• Linear
• Anomaly
• Clustering
(Recommendation)
App42 Actionable Analytics
36. •Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-
ups to Segmented Users
•Facebook Remarketing
•Strategize Push and In-App Campaigns
Segmenting and
Targeting
•Track App Retention Metrics with User Cohorts
•Run User-Retention Campaigns and check success/failureCohort Analysis
•Real-time Session Tracking and Targeted Action
•Identify Drop-off Points
•User Session Time on various Page Views
Session Tracking
•Forecast your users’ next moves and find out the propensity of churn and conversions
•Influence their next moves with personalized Push and Email campaigns
Prediction
Analysis
e.g. - “Trigger In-App
Message if a User stays
on a page for more
than 30 seconds”
App Engagement and Retention
37. Advanced Segmentation
based on Multiple Events
and User Properties
e.g. - “Users of Age
25 from New Jersey
who started the App
today but did not
make a purchase”
Behavioural Segmentation
38. Event Based Achievements
Events
Reads multiple
books
Bookworm
Owns many
books
Bibliophile
Lends multiple
books
Librarian
• Create achievements based on certain events to increase user recognition and easy engagement
• Assign badges as soon as users do those events
• Get to be creative in the badge design and names
39. ENTRY
POINT
EXIT
POINT
DROP-OFF
POINTS
Engaging the user during these in-
session drop off points based on
real-time analytics (Enhancing in-
app Personalization)
Engaging the user at the
entry point (can be
based on past session)
Engaging the user at
the exit point based
on his current session
activity
Send
information
on DEALS
Send
information
on OFFERS
Send RECOMMENDATIONS
APP SESSION
Session Event Tracking
40. Type of Campaign
Target Audience
Date Range to run Campaign
Campaign Trigger (Event)
Message/Push Layout
Frequency of Occurrence
CTAs
Action Paths
Another Event
A/B Test
Custom Code
URL
To run chain
campaigns
Run Ad Campaigns
Set Real time In-App triggers to
boost Conversion
Run Retention Campaigns
Schedule highly targeted Push
Notifications
Run Chain Campaigns to
progressively bring Users down
the Sales Funnel
Campaigns
43. Web Push Notifications
Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or
block is that you can enable them to choose the channels they would like to subscribe to instead of opting
for all the notifications.
User Segmentation: In addition to enabling the users to choose channels, you can also segment them
according to their demographics, behavior, activities, device type, etc. This further enhances your targeting
and increases the conversion of your push messages up to 75%.
Push Automation: It is difficult to send out web push manually every time your user does any desired event.
With the ability of marketing automation tools, you can create events that you consider are important and
you may go ahead and create campaigns based on those events.
44. Unified Notifications
• Target customers based on User Behavior, Events & Properties,
Offline Data
• Rich Notifications
• Classification of users – Predictive
• Schedule
• Campaign Based
• Personalized
• A/B Test
• Geo Target/ Geo Fencing
• Configure Badge & Sound
45. Push Campaign for Geo Targeting
Interactive map for selecting the
users in a particular location
Select Country, State, City to send
targeted push
Getting Geo location of various
users and then segmenting them
to send targeted Push messages
Campaigns can be built for
automated targeting to the users
on the specific geo locations
Push Geo-Targeting Campaign Management
46. Push Geo-Fencing Campaign Management
Push Campaign for Geo Fencing
Interactive map to select the
multiple Geo Fences
A fence can be as small as 50
meters
Users can be targeted based on
following cases
• Entering the fenced area
• Exiting the fenced area
• Dwelling inside the
fenced area
48. Insights – Active Users (DAU, WAU, MAU)
Set Goals – Get trigger mail
49. Insights - Funnel Analysis
Create user flows - track drop off
points & Target
Get accurate analysis of the screens
where users mostly lose interest
Create specific campaigns to target
them to move them further into
the funnel for increased
conversions
50. Insights - Cohort Analytics & Retention
Marketing
Track returning users with smart cohort analytics
Analyze the days having majority of non-returning users
Monitor the activities accordingly
Plan personalized campaigns to bring them before they churn
53. Campaign – Push, InApp, Survey, Social Post, Email,
Virality, Lead Generation
54. Campaign - Push
Event based rich push notifications
(include HTML, images, sound and
badges, videos)
Geo-target people with location based
push notifications
Create unlimited geo-fences across
the world and run campaigns on
people entering, exiting or dwelling
for sometime in the fence
Run experiments on your push
notifications with A/B/n testing to try
out different copies, CTAs and
graphics to see which one works best
55. In-app referrals
Implement growth hack in-app referral campaigns without any coding effort
Choose among multiple sharing platforms
Target users based on different segments to boost user acquisition
58. Predict Analyze Target
• Define your
Churn/Convert
condition
• Get the user’s
likelihood of Churn
or Convert
• Know the reason of
Churn or Conversion
by looking at similar
customer’s related
activities
• Know the type of
customers who are
churning or converting
by looking at similar
customer’s attributes
• Target the segments
by taking appropriate
actions
• Send Push
notifications, In-App
Campaign or take
other actions to
reduce churn or
increase conversion
Features
• Increase Conversion, reduce
Churn
• Define your Churn/Convert
condition
• Bucket your customers into High,
Medium or Low likelihood of
Churn/Conversion
• Know your bucketed customer’s
related activities
• Know your bucketed customer’s
related user attributes
• Take preventive action on
bucketed segments to reduce
churn or increase conversion
• Identify Problem Areas
• Retain customer loyalty
Supports Classification, Regression, Anomaly Detection, Clustering
Predictive Analytics
60. User interacts with
your app/web
Added to custom
list based on in-
app actions
User leaves Sees Remarketing ad on
Facebook offering benefits and
suggestions
Banner prompts
that user to return
to your app/web
Completes the
activities or takes
further actions
Remarketing - Facebook