2. Información Confidencial
Loyalty Program Objective
Estrateca's Loyalty Programs
Focus on understanding each customer in order
to develop segmented, interactive, valuable
and profitable marketing strategies
to increase loyalty, recurrence
and average ticket
3. Información Confidencial
Customer Segmentation
Estrateca's Loyalty Programs analyzes and keeps
track of all customer’s information and purchases to
understand:
• Socio-demographic characteristics (profile info)
• Frequency
• Customer value / Customer type
• Purchasing history
• Promotions conversion
• Loyalty drivers and status
5. Información Confidencial
Increasing Customer Recurrence
Estrateca's Loyalty Programs may grant:
• Points in a digital wallet
• Differentiated by region / location / store
• Differentiated by products / categories
• Combines loyalty and gift cards programs
• Flexible and customizable rewards and bonus
programs (points, visits, items, day part, etc)
• Promotional / informational campaigns
• Segmented and differentiated
• Segmented promotions
• By expenditure
• By customer value
• By purchase pattern
7. Información Confidencial
Estrateca's Loyalty Programs records
the usage history for each customer:
• Basic profile information
• Date of consumption
• Favorite store / day part / products
• Rewards accrued by expenditure
• Available coupons / vouchers
• Rewards redeemed
• Customer rewards service level
• Social media registration
• Loyalty status
The Basis of Market Intelligence
8. Información Confidencial
Estrateca's Loyalty Programs will
interact with the customer:
• Welcome email to the program
• Notifications for points accrual or
redemption through email or Mobile App
• Marketing campaigns
• Customer satisfaction surveys
• Marketing research surveys / profiling
• Customized customer’s web
portal (responsive design
for mobile devices)
• Web order taking for takeout or
delivery
• Mobile app fully
integrated
Loyalty Program Communication
9. Información Confidencial
Loyalty Program Mobile App
Estrateca's Loyalty Programs is the
main focus of the mobile app:
• Loyalty program registration at activating
the mobile app
• Unique member number assignment or
linking to a previously registered member
• Display member’s account statement and
purchase history
• Display member’s coupons – vouchers
• Allow transfer of balance between loyalty
members
10. Información Confidencial
Customer Oriented Loyalty App
Estrateca's Loyalty Programs App
focus on member interaction:
• Customer service, profiling and marketing
intelligence surveys
• Notifications, promotions and actions
based on beacons technology (proximity)
• Social media integration:
• Rewards based on member’s social
media interaction
• Push notifications
• Geolocation (GPS)
11. Información Confidencial
Mobile App integrated with NCR Aloha
Estrateca's Loyalty Programs App
integrates to various services:
• Loyalty program member number linked to
NCR Aloha
• Coupons and promotions redemption
directly in NCR Aloha
• Order taking functionality linked to NCR
Aloha
• Mobile payment functionality linked to
Paypal and NCR Aloha
• Electronic invoicing (Ticket PDF
conversion and mailing)
12. Información Confidencial
Online Order Taking
Estrateca's Loyalty Programs includes
web and mobile app order taking options:
• Favorite store selection
• Take out or delivery order taking options
• Online payment through PayPal, gift cards
or loyalty program benefits
• Loyalty program integration as part of the
benefits
• Mobile app capabilities
14. Información Confidencial
Registration
and surveys
Increase recurrence
and average ticket
Coupons & Promotions
Segmented / Differentiated
Customer Service
and Tech Support
Estrateca
Campaigns
Notifications
and Reminders
Keep It Simple for your Customers
Estrateca
Support
NCR Aloha
Support
16. Información Confidencial
CRM allows you to measure through your
loyalty program:
• Amount of accrued / redeemed points
• Quantity of customers by store
• Products redeemed by customer / segment
• Customer profitability by awarded points
• Return of promotional investment
• Customer valuation
• Increase of sales
Daily Operations Follow up
27. Información Confidencial
Technological Infrastructure
Cloud hosted applications
• Microsoft Azure, flexibility, scalability and redundant backups, 99.95%
connectivity SLA
• Includes security screening routers, firewalls, message encryption protection,
patch management software, security and traffic segmentation
• Data transmission between remote center sites via webservices with encrypted
key validation, code sharing and SSL certificate (global and/or site-specific)
• Synchronization keys encrypted with MD5 (additionally requires username and
password by issuer)
• Customer web session that includes its program rewards statement encrypted
in the database for each user
Specialized CRM system built specifically for loyalty
program management
• Several integration options to any point of sale (POS), electronic wallet and / or
ERP systems
• Developed in three layers: Front End and Back End Database
• Application developed in .NET, C #, HTML5 (tested for multiple
browsers)
• SQL Database (SQL Azure)
29. Información Confidencial
estrateca’s primary purpose is to maximize
a loyalty program’s profitability from
our customers by reducing the cost of implementation,
leverage our expertise to reduce the learning curve,
decrease the risk of failing to launch a successful
and attractive loyalty program, in addition to offering a vast
compendium of strategies based on relationship marketing’s
best practices
Our Mission
30. Información Confidencial
estrateca supports you in the design, implementation and
operation of your loyalty program:
• Program strategy development
• Promotional strategy integration
• Definition of operational and technological resources
• Design of the operating platform
• Antifraud monitoring
• Program implementation
• Program training and deployment
• Operation and monitoring
• Customer Service for stores and customers
• Measuring program’s ROI
• Generation of new strategies and
lines of action
Comprehensive services adding value
to your customer
