Netmera_Presentation.pdf

1. Integrated Customer Engagement Platform

2. Problem: IT Dependency
• PM & Marketing needs customer data
for analytics & engagement
• Collecting data needs development,
deployment and test
• Merge customer data from different
channels
• Real-time or batch data pipeline to
marketing/DWH/CRM systems

3. Problem: Data Privacy & Regulations
• Real-time data
• User Experience Analytics
• Data privacy is an issue, GDPR & KVKK
• BDDK Regulations related store data in
Turkey

4. Problem: Campaign Targeting & Execution
• Push notification is a powerful tool for mobile app
user retention
• But sending push notification campaign is not easy
for marketers in large enterprises.
• Obtaining target customers may require executing
complex SQL queries on BI/DWH systems
• Manager and/or CVM/CRM teams approval needed
• Customer contact policies must be applied
• A/B testing needed
• Load on backend IT systems has to be considered
• Results of a messaging should be analyzed and reported

5. Problem: Campaign Automation
• In-app messaging is a powerful tool for mobile
app user conversion
• But launching an In-app scenario is not easy for
marketers in large enterprises.
• A beautiful dialog requires design from an agency
• Realtime scenarios require development, test and
deployment
• A/B testing needed
• Manager and/or CVM/CRM teams approval
needed
• Results of a messaging should be analyzed and
reported

6. Data Collection

7. Data Collection without Coding
• Web & Mobile App
• Auto-tracking all UI actions
• Screens, fields, buttons, swipe,
backend requests
• Auto-discovery of native App pages
• Fix names of screens & fields
• Panel & reports
• Data stream to backend systems in
real-time
• Webhooks
• Encrypt private data

8. From Clicks to Events
• Creating meaningful actions from user
clicks
• Screen Open
• UI Action
• Account List
• Money Transfer
• Credit Application
• …

9. Analytics

10. Customer Experience Analytics
• Screen flows in application in
general
• Understanding experience after
each push notification
• Exists by screen
• Visits by customer profile,
segment etc.

11. Attribution Tracking
• IOS & Android installation source
• Deferred Deeplinks
• Fallback links
• Paid
• Ad Networks
• Unpaid
• SMS
• Email
• Web sites
• Device Fingerprinting

12. Customer Data
Platform

13. Customer Profiles
• 3600 customer view
• One user may have devices
• User Profile attributes
• Assigned
• REST API, Bulk
• Calculated
• Opt-ins
• Events
• Messages

14. Events
• Specifies a user action
• On a device (channel)
• Mobile App, Web, ATM etc.
• Event properties

15. Segmentation
• Rule based
• Past behavior
• Calculated periodically
• Predicted
• Likely to churn
• Likely to purchase or any action
• Likely to opt-out
• Intelligent
• Best target users for a product
or content

16. Webhooks
• Propagate mobile events to
backend systems in real-time
• Push, Interactive button clicks
• Geofences
• App Events
• Enrich data with profile
attributes, event properties,
location etc.
• Store notification context and
pass to backends with hooks

17. Facebook & Instagram & Google Audiences
• Export Netmera segments and upload to
Facebook & Instagram as custom audience
• Use Facebook Custom Audiences
• Remarketing
• Reach your most likely repeat customers
• Use lookalike audiences

18. Multi-channel
Messaging

19. Full set of Push Notifications
+

20. Banner Notifications
• Banner directly shown in notification center
• More remarkable
• High click rates & attraction
• Android only

21. Push vs. SMS
• Single tool for both SMS and Push
notifications
• Send to single customer list
• Send push but fallback to SMS when
• Push failed
• App is not installed
• User opted out
• Send SMS but prefer push when
• App is installed and user opted in

22. Full set of In-app Messages
Popup Style Banner Style Full Screen

23. Popup Messages
• Design it simply on Netmera panel
• No need for agency
• Preview and test
• Images, buttons, text, deeplinks
• Detailed reporting
• Simple retargeting

24. Smart App Rating
• Shown when you configured
• When you think satisfaction is high
• Track and record rating by app user
• Segment by app rating
• Define action for each star
• Forward higher ratings to app stores
• Forward lower ratings to contact pages

25. Surveys
• Shown when you configured
• Create question and answers on panel
• No need for agency
• Detailed reporting
• Simple retargeting

26. Banners
• Design it simply on
Netmera panel
• Preview and test
• Images, text, deeplinks
• Detailed reporting
• Simple retargeting

27. Intro Pages
• Create intro pages on panel
• Shown when you configured
• Install app
• Open app (first, second, etc..)
• Target users by app version or
platform
• Set how many times to be shown

28. Email
• Drag-n-Drop email editor
• Responsive mail templates
• No need for design
agencies

29. Web Push
• All browsers supported
• MacOS
• Chrome
• Firefox
• Edge
• Opera
• Images
• Buttons
29

30. Campaign
Execution

31. Targeting
Campaigns
Automated (Event Based)
Transactional
Geofence
Bulk, Targeted based on past behaviour, profile, location
To specific customer, triggered by an EVENT + profile
To specific customer, Triggered by backend systems REST API
To specific customer, entering/exiting a specific area

32. Bulk Messages
• Send to group of customers
• Targeting by profile, past behavior,
location, device etc..
• Segments, tags, distribution lists
• May be transferred from backend
systems
• Delivery speed tuning
• High speed or slow delivery
• Scheduling

33. Automated Messages
• Automatically sent to specific user
by scenario
• Events from both SDKs and
backend systems

34. On-time Triggered Campaigns
• Based on user behavior on app
• When user visited loan calculation page 3 times
• Based on events at backend
• Offer instalments after credit card payment through POS
• When credit card fraud check needed
• When money transfer approval needed

35. Geofence & Location Based Messages
• Send messages when customer
enters or exits from specific area
• Geofence grouping
• Branches, malls, airports
• Location is not transferred to
backend
• No battery overhead
• Location data may be captured
from network

36. Web Tools

37. Netmera Web SDK
• Javascript
• Screen tracking
• Event Collection
• Code snippets
• Google Tag Manager
• User profile management
• Web Push Notifications
• All browsers
• Targeting / Automation

38. Netmera Web Tag Manager
• Dynamic Content
Framework
• Tags
• Triggers
• Variables
• HTTP Traffic capture &
event generation
2021 Q2

39. Web Personalization
• Experiments
• Pop-ups
• Banners
• Surveys
• Social proof
• Countdown ledges
2021 Q3

40. Contact Policy Management
• Single screen to manage all limits
• Target group level (segment,
profile attribute) policy;
limitations and white ours/days
• Message type, label, channel
level limitations and white
ours/days
New Channel

41. Security & System
System Access
Security
• OTP Login
• Panel user activity
tracking
• IP restriction for
REST API
Approval
mechanisms for
push delivery
Multi-user roles
• Developer
• Marketer
• Custom roles
System set-up
• Cloud
• Data stored in Turkey
• Private Cloud
• On premise

42. KVKK & GDPR Compliancy
• Process & store personal data only for
permitting users
• SDK’s do not send personal data to backend
• Limit personal data access for all Business &
IT Operations
• Personal data access warnings
• Track & Log personal data access
• Remove (anonymize) personal data when
requested

43. Get in touch to learn more about Netmera Solutions
Get in Touch +44 (0) 207 193 8498
+90 212 287 01 66
info@netmera.com
İstanbul
London
Dubai