This document discusses the problems faced by marketing and IT teams in collecting customer data, ensuring data privacy, targeting campaigns, automating campaigns, and executing multi-channel messaging. It then summarizes Netmera's integrated customer engagement platform which allows teams to collect customer data from various channels, build customer profiles, segment customers, execute targeted campaigns across multiple channels like push, SMS, and in-app, while ensuring data privacy and compliance with regulations. The platform also provides tools for campaign management, testing, and reporting.

1. Integrated Customer Engagement Platform

2. Problem: IT Dependency
• PM & Marketing needs customer data
for analytics & engagement
• Collecting data needs development,
deployment and test
• Merge customer data from different
channels
• Real-time or batch data pipeline to
marketing/DWH/CRM systems

3. Problem: Data Privacy & Regulations
• Real-time data
• User Experience Analytics
• Data privacy is an issue, GDPR & KVKK
• BDDK Regulations related store data in
Turkey

4. Problem: Campaign Targeting & Execution
• Push notification is a powerful tool for mobile app
user retention
• But sending push notification campaign is not easy
for marketers in large enterprises.
• Obtaining target customers may require executing
complex SQL queries on BI/DWH systems
• Manager and/or CVM/CRM teams approval needed
• Customer contact policies must be applied
• A/B testing needed
• Load on backend IT systems has to be considered
• Results of a messaging should be analyzed and reported

5. Problem: Campaign Automation
• In-app messaging is a powerful tool for mobile
app user conversion
• But launching an In-app scenario is not easy for
marketers in large enterprises.
• A beautiful dialog requires design from an agency
• Realtime scenarios require development, test and
deployment
• A/B testing needed
• Manager and/or CVM/CRM teams approval
needed
• Results of a messaging should be analyzed and
reported

6. Data Collection

7. Data Collection without Coding
• Web & Mobile App
• Auto-tracking all UI actions
• Screens, fields, buttons, swipe,
backend requests
• Auto-discovery of native App pages
• Fix names of screens & fields
• Panel & reports
• Data stream to backend systems in
real-time
• Webhooks
• Encrypt private data

8. From Clicks to Events
• Creating meaningful actions from user
clicks
• Screen Open
• UI Action
• Account List
• Money Transfer
• Credit Application
• …

9. Analytics

10. Customer Experience Analytics
• Screen flows in application in
general
• Understanding experience after
each push notification
• Exists by screen
• Visits by customer profile,
segment etc.

11. Attribution Tracking
• IOS & Android installation source
• Deferred Deeplinks
• Fallback links
• Paid
• Ad Networks
• Unpaid
• SMS
• Email
• Web sites
• Device Fingerprinting

12. Customer Data
Platform

13. Customer Profiles
• 3600 customer view
• One user may have devices
• User Profile attributes
• Assigned
• REST API, Bulk
• Calculated
• Opt-ins
• Events
• Messages

14. Events
• Specifies a user action
• On a device (channel)
• Mobile App, Web, ATM etc.
• Event properties

15. Segmentation
• Rule based
• Past behavior
• Calculated periodically
• Predicted
• Likely to churn
• Likely to purchase or any action
• Likely to opt-out
• Intelligent
• Best target users for a product
or content

16. Webhooks
• Propagate mobile events to
backend systems in real-time
• Push, Interactive button clicks
• Geofences
• App Events
• Enrich data with profile
attributes, event properties,
location etc.
• Store notification context and
pass to backends with hooks

17. Facebook & Instagram & Google Audiences
• Export Netmera segments and upload to
Facebook & Instagram as custom audience
• Use Facebook Custom Audiences
• Remarketing
• Reach your most likely repeat customers
• Use lookalike audiences

18. Multi-channel
Messaging

19. Full set of Push Notifications
+

20. Banner Notifications
• Banner directly shown in notification center
• More remarkable
• High click rates & attraction
• Android only

21. Push vs. SMS
• Single tool for both SMS and Push
notifications
• Send to single customer list
• Send push but fallback to SMS when
• Push failed
• App is not installed
• User opted out
• Send SMS but prefer push when
• App is installed and user opted in

22. Full set of In-app Messages
Popup Style Banner Style Full Screen

23. Popup Messages
• Design it simply on Netmera panel
• No need for agency
• Preview and test
• Images, buttons, text, deeplinks
• Detailed reporting
• Simple retargeting

24. Smart App Rating
• Shown when you configured
• When you think satisfaction is high
• Track and record rating by app user
• Segment by app rating
• Define action for each star
• Forward higher ratings to app stores
• Forward lower ratings to contact pages

25. Surveys
• Shown when you configured
• Create question and answers on panel
• No need for agency
• Detailed reporting
• Simple retargeting

26. Banners
• Design it simply on
Netmera panel
• Preview and test
• Images, text, deeplinks
• Detailed reporting
• Simple retargeting

27. Intro Pages
• Create intro pages on panel
• Shown when you configured
• Install app
• Open app (first, second, etc..)
• Target users by app version or
platform
• Set how many times to be shown

28. Email
• Drag-n-Drop email editor
• Responsive mail templates
• No need for design
agencies

29. Web Push
• All browsers supported
• MacOS
• Chrome
• Firefox
• Edge
• Opera
• Images
• Buttons
29

30. Campaign
Execution

31. Targeting
Campaigns
Automated (Event Based)
Transactional
Geofence
Bulk, Targeted based on past behaviour, profile, location
To specific customer, triggered by an EVENT + profile
To specific customer, Triggered by backend systems REST API
To specific customer, entering/exiting a specific area

32. Bulk Messages
• Send to group of customers
• Targeting by profile, past behavior,
location, device etc..
• Segments, tags, distribution lists
• May be transferred from backend
systems
• Delivery speed tuning
• High speed or slow delivery
• Scheduling

33. Automated Messages
• Automatically sent to specific user
by scenario
• Events from both SDKs and
backend systems

34. On-time Triggered Campaigns
• Based on user behavior on app
• When user visited loan calculation page 3 times
• Based on events at backend
• Offer instalments after credit card payment through POS
• When credit card fraud check needed
• When money transfer approval needed

35. Geofence & Location Based Messages
• Send messages when customer
enters or exits from specific area
• Geofence grouping
• Branches, malls, airports
• Location is not transferred to
backend
• No battery overhead
• Location data may be captured
from network

36. Web Tools

37. Netmera Web SDK
• Javascript
• Screen tracking
• Event Collection
• Code snippets
• Google Tag Manager
• User profile management
• Web Push Notifications
• All browsers
• Targeting / Automation

38. Netmera Web Tag Manager
• Dynamic Content
Framework
• Tags
• Triggers
• Variables
• HTTP Traffic capture &
event generation
2021 Q2

39. Web Personalization
• Experiments
• Pop-ups
• Banners
• Surveys
• Social proof
• Countdown ledges
2021 Q3

40. Contact Policy Management
• Single screen to manage all limits
• Target group level (segment,
profile attribute) policy;
limitations and white ours/days
• Message type, label, channel
level limitations and white
ours/days
New Channel

41. Security & System
System Access
Security
• OTP Login
• Panel user activity
tracking
• IP restriction for
REST API
Approval
mechanisms for
push delivery
Multi-user roles
• Developer
• Marketer
• Custom roles
System set-up
• Cloud
• Data stored in Turkey
• Private Cloud
• On premise

42. KVKK & GDPR Compliancy
• Process & store personal data only for
permitting users
• SDK’s do not send personal data to backend
• Limit personal data access for all Business &
IT Operations
• Personal data access warnings
• Track & Log personal data access
• Remove (anonymize) personal data when
requested

43. Get in touch to learn more about Netmera Solutions
Get in Touch +44 (0) 207 193 8498
+90 212 287 01 66
info@netmera.com
İstanbul
London
Dubai