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Elements of ecommerce

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This presentation gives you elements and deciding factors of developing an ecommerce website.

Published in: Technology, Business
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Elements of ecommerce

  1. 1. Elements of starting an by Chris Kenney Ecommerce Website
  2. 2. Who am I?• Chris Kenney • CEO/President • Musician• 583 sites on the Internet when I built my first site• My duties: • SEO & SEM Strategist
  3. 3. Determine your level of Ecommerce
  4. 4. Determine your level of Ecommerce• Brochure Website
  5. 5. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing
  6. 6. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website
  7. 7. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory
  8. 8. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory• Website Integrated with existing process
  9. 9. Determine your level of Ecommerce• Brochure Website • Does not have credit card processing• Commerce Website • Separate Inventory• Website Integrated with existing process • syncs with accounting/inventory management
  10. 10. Brochure Website
  11. 11. Brochure Website
  12. 12. Commerce Website
  13. 13. Commerce Website
  14. 14. Commerce integrated with existing process
  15. 15. Commerce integrated with existing process
  16. 16. Choose Shopping Cart Type
  17. 17. Choose Shopping Cart Type• SaaS • Software as a service
  18. 18. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license
  19. 19. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license• Licensed • Software that is licensed
  20. 20. Choose Shopping Cart Type• SaaS • Software as a service• Open Source • Free for all to license• Licensed • Software that is licensed• Enterprise / Custom • Turn Key solution that integrates with accounting and inventory
  21. 21. Software as a Service (SaaS)
  22. 22. Software as a Service (SaaS)
  23. 23. Open Source Software
  24. 24. Open Source Software
  25. 25. Licensed Software
  26. 26. Licensed Software
  27. 27. Enterprise / Custom
  28. 28. Enterprise / Custom
  29. 29. Identifying your Target Audience
  30. 30. Identifying your Target Audience• Customer Segment - Broad or Niche
  31. 31. Designing to Engage
  32. 32. Designing to Engage
  33. 33. Designing to Engage
  34. 34. Designing to Engage
  35. 35. Designing to Engage
  36. 36. Designing to Engage
  37. 37. Designing to Engage
  38. 38. Shipping
  39. 39. Shipping• Carriers • UPS • USPS • Fedex
  40. 40. Shipping• Carriers • UPS • USPS • Fedex• Pricing Models • Flat Fee • Based on Weight • Based on Price
  41. 41. Shipping• Carriers • UPS • USPS • Fedex• Pricing Models • Flat Fee • Based on Weight • Based on Price• Local Pick Up
  42. 42. Payments
  43. 43. Payments• Merchant Payment Gateway
  44. 44. Payments• Merchant Payment Gateway• eCheck
  45. 45. Payments• Merchant Payment Gateway• eCheck• Purchase Order
  46. 46. Payments• Merchant Payment Gateway• eCheck• Purchase Order• C.O.D.
  47. 47. Merchant Payment Gateway
  48. 48. Policies
  49. 49. Policies• Return Policy
  50. 50. Policies• Return Policy• Shipping Policy
  51. 51. Policies• Return Policy• Shipping Policy• Privacy Policy
  52. 52. Collecting Tax
  53. 53. Collecting Tax• You must collect tax on taxable items for states
  54. 54. Collecting Tax• You must collect tax on taxable items for states• Where your: • Business is located • Warehouse is located
  55. 55. Hosting
  56. 56. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.
  57. 57. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.• Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.
  58. 58. Hosting• Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.• Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.• Cloud • Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
  59. 59. Security
  60. 60. Security• SSL Encryption
  61. 61. Security• SSL Encryption• Website Scanning Service
  62. 62. Security• SSL Encryption• Website Scanning Service• Beef up passwords
  63. 63. Security• SSL Encryption• Website Scanning Service• Beef up passwords• Keep cart system up to date
  64. 64. Without Marketing your site isjust a billboard in the woods!
  65. 65. Without Marketing your site isjust a billboard in the woods!
  66. 66. Marketing
  67. 67. Marketing• Search Engine Optimization (SEO)
  68. 68. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)
  69. 69. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)
  70. 70. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing
  71. 71. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing• Pricing Comparing Websites
  72. 72. Marketing• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Affiliate Marketing• Pricing Comparing Websites• Traditional
  73. 73. Search Engine Optimization (SEO)• Takes time to get results• More people click on organic results• Budget • Just pay firm • labor intensive
  74. 74. Search Engine Marketing (SEM)• Gets results fast• Analytics• Adjustable Budget • Pay firm • Pay SEs
  75. 75. Social Media Marketing (SMM)• Can get fast results• Opportunity to engage• Monitor brand mentions• Budget • Low cost to no cost
  76. 76. Affiliate Marketing
  77. 77. Affiliate Marketing
  78. 78. Pricing Comparing Websites
  79. 79. Pricing Comparing Websites
  80. 80. Traditional• Can get fast results• Marketing Channels • Radio • Television • Billboard • Direct mail• Hard to track results• Budget • Varies per media outlet
  81. 81. Thankyouverymuch
  82. 82. Thankyouverymuch• LinkedIn.com/in/CocoDesign• SlideShare.com/CocoDesign• Facebook.com/CocoDesign• Twitter.com/Chriskenney• chrisk@cocodesign.com

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