Elements of ecommerce
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This presentation gives you elements and deciding factors of developing an ecommerce website.
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Elements of ecommerce
- 1. Elements of starting an by Chris Kenney Ecommerce Website
- 2. Who am I? • Chris Kenney • CEO/President • Musician • 583 sites on the Internet when I built my first site • My duties: • SEO & SEM Strategist
- 3. Determine your level of Ecommerce
- 4. Determine your level of Ecommerce • Brochure Website
- 5. Determine your level of Ecommerce • Brochure Website • Does not have credit card processing
- 6. Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website
- 7. Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory
- 8. Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory • Website Integrated with existing process
- 9. Determine your level of Ecommerce • Brochure Website • Does not have credit card processing • Commerce Website • Separate Inventory • Website Integrated with existing process • syncs with accounting/inventory management
- 10. Brochure Website
- 11. Brochure Website
- 12. Commerce Website
- 13. Commerce Website
- 14. Commerce integrated with existing process
- 15. Commerce integrated with existing process
- 16. Choose Shopping Cart Type
- 17. Choose Shopping Cart Type • SaaS • Software as a service
- 18. Choose Shopping Cart Type • SaaS • Software as a service • Open Source • Free for all to license
- 19. Choose Shopping Cart Type • SaaS • Software as a service • Open Source • Free for all to license • Licensed • Software that is licensed
- 20. Choose Shopping Cart Type • SaaS • Software as a service • Open Source • Free for all to license • Licensed • Software that is licensed • Enterprise / Custom • Turn Key solution that integrates with accounting and inventory
- 21. Software as a Service (SaaS)
- 22. Software as a Service (SaaS)
- 29. Identifying your Target Audience
- 30. Identifying your Target Audience • Customer Segment - Broad or Niche
- 38. Shipping
- 39. Shipping • Carriers • UPS • USPS • Fedex
- 40. Shipping • Carriers • UPS • USPS • Fedex • Pricing Models • Flat Fee • Based on Weight • Based on Price
- 41. Shipping • Carriers • UPS • USPS • Fedex • Pricing Models • Flat Fee • Based on Weight • Based on Price • Local Pick Up
- 42. Payments
- 43. Payments • Merchant Payment Gateway
- 44. Payments • Merchant Payment Gateway • eCheck
- 45. Payments • Merchant Payment Gateway • eCheck • Purchase Order
- 46. Payments • Merchant Payment Gateway • eCheck • Purchase Order • C.O.D.
- 48. Policies
- 50. Policies • Return Policy • Shipping Policy
- 51. Policies • Return Policy • Shipping Policy • Privacy Policy
- 52. Collecting Tax
- 53. Collecting Tax • You must collect tax on taxable items for states
- 54. Collecting Tax • You must collect tax on taxable items for states • Where your: • Business is located • Warehouse is located
- 55. Hosting
- 56. Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet.
- 57. Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet. • Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone.
- 58. Hosting • Shared • Refers to a web hosting service where many websites reside on one web server connected to the Internet. • Dedicated • Type of Internet hosting in which the client leases an entire server not shared with anyone. • Cloud • Delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
- 59. Security
- 61. Security • SSL Encryption • Website Scanning Service
- 62. Security • SSL Encryption • Website Scanning Service • Beef up passwords
- 63. Security • SSL Encryption • Website Scanning Service • Beef up passwords • Keep cart system up to date
- 64. Without Marketing your site is just a billboard in the woods!
- 65. Without Marketing your site is just a billboard in the woods!
- 66. Marketing
- 67. Marketing • Search Engine Optimization (SEO)
- 68. Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM)
- 69. Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM)
- 70. Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing
- 71. Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing • Pricing Comparing Websites
- 72. Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Affiliate Marketing • Pricing Comparing Websites • Traditional
- 73. Search Engine Optimization (SEO) • Takes time to get results • More people click on organic results • Budget • Just pay firm • labor intensive
- 74. Search Engine Marketing (SEM) • Gets results fast • Analytics • Adjustable Budget • Pay firm • Pay SEs
- 75. Social Media Marketing (SMM) • Can get fast results • Opportunity to engage • Monitor brand mentions • Budget • Low cost to no cost
- 80. Traditional • Can get fast results • Marketing Channels • Radio • Television • Billboard • Direct mail • Hard to track results • Budget • Varies per media outlet
- 81. Thankyouverymuch
- 82. Thankyouverymuch • LinkedIn.com/in/CocoDesign • SlideShare.com/CocoDesign • Facebook.com/CocoDesign • Twitter.com/Chriskenney • chrisk@cocodesign.com
Editor's Notes
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