An insight on e-marketing and e-commerce

1. Starting an E-business
By
K Arathi
Catherine Sam
Jennifer Chrisilda
Mary Preethi
Deepak Ramesh

2. What is e-business all about?

3. • It is more than having a website to operate your
business.
It includes
• Accessing the internet to gather information about
suppliers, products , industry etc.
• Usage of electronic transactions e.g: Online banking.
• Online communications e.g: email
• Human resource management through intranet to
establish a common platform
• CRM
• Using software for management of various projects

4. E-business tools
• Mobile phones
• Personal digital assistants
• Electronic data interchange
• File transfer
• Facsimile
• Video conferencing, internet, intranet and
extranet

5. Advantages
• Quick, easy communications
• Enhanced marketing capability
• Increase in hours of operation e.g: A website
which is accessible 24 x 7.
• Reducing labor and cost of doing business by
efficient methods .
• Improved business models and profits.

7. Steps to start an e-business

8. Sources of
Funding

9. Bootstrapping
• Bootstrapping is funding the business
venture completely on their own
• The advantage of bootstrapping is that the
business depends only on the funds of the
creator
• Bootstrapping provides total control
• At times finding the cash required for the
business might require longer time and hard
work

10. Friends and Family
• Friends and Family of the entrepreneur are
the people who want the best for him
• They generally provide the necessary funding
and backing to launch the e-business
• They are the ideal funding resources
• If payments are not made in time could lead
to mistrust causing a strain in the
relationship

11. Bank Loans
• Banks try to lure start-ups with a variety of
loans
• Care should be taken before getting a loan if
its feasible for the venture to meet the
eligibility required for the bank loan as well
as to ensure repayments without defaults
• A detailed analysis needs to take place
before deciding on the type of loan that is
best suited for the venture

12. Network Funding
• Build an online model of the e-business and
invite people or friends who might be
interested in investing based on the private
information available in the network
• An example of a Network Funding site is
www.bolstr.com
• Network Funding keeps your potential
investors and investors updated about the
progress of the venture

13. Crowd Funding
• Entrepreneurs can project their business idea
on sites and wait for interested investors to
help them financially
• Crowd Funding helps the project owner raise a
lot of money based on the central idea
• It also helps us to know the feedback about
the business from the crowd through
feedback
• Ex: www.zequs.com

14. Venture Capitalists
• Venture Capitalists represent a financial
institution mostly
• Venture Capitalists prefer to invest not in the
start up stage but for the next stage
• Venture Capitalists also push for a seat in the
Board of the company and tend to have an
influence in key decision making decisions

15. Angel Investors
• Angel Investors are single investors who
invest large amount of money if they believe
on an enterprise
• Angel Investors are willing to invest a large
amount of money in the start up stage
• Do not request for a place in the board
• Take the role of a mentor/advisor of the e-
business at times

16. Setting up a
website

17. Setting up a website -
HOW?
 Building the idea – products, competitors
 Building a brand name
 Purchasing the right domain name
 Selecting proper server
 Setting a secure payment method
 Adding a shopping cart
And DONE!!!

18. Critical Issues
 Organising products & managing
inventory
 Getting the proposition & pricing right
 Content management system
 Customer relationship management
 Security issues

19. Mistakes to avoid
 Complicating the checkout process
 No proper promotion
 Slow loading speed of the site
 Improper business plan
 Improper marketing strategy

20. E-marketing

21. E-marketing-What does it entail?
• Using digital technologies to garner
popularity
• Marketing Products- Creation, distribution,
promotion and pricing
• An e-business marketing plan that is effective

22. Electronic business Formula

23. Decoding the formula
• Electronic Commerce (EC): Internet, bar code
scanners
• Business Intelligence(BI): Info about
customers, suppliers, etc
• Customer Relationship Management (CRM):
Strategies for customer retention
• Supply Chain Management(SCM)
• Enterprise Resource Planning(ERP)

24. How to attract customers?
• Cross marketing and cross selling
• Opening page and speed of the website
• Be a step ahead of your customers
• Offer multiple payment options

25. Ads that made a mark!

26. Tools for marketing
Blog Links
Reciprocal
Branding
Co-branding

27. Business Models

28. E-Commerce
Industry

31. How does an online sale happen?

33. The Flipkart Success Story

36. Why Amazon clicked!
• Strategic business plan
• Lowest prices
• Free shipping
• Online inventory
• Economies of scale
• Personalized shopping
• Customer satisfaction
• Support tools

38. The Zomato Success Story

39. Challenges

40. What are the hurdles?

43. References
• http://www.theonlineseller.com/2012/04/30/10-ways-to-fund-y
/
• http://
bizfinance.about.com/od/equityfinancing/qt/The-Differences-Be
• http://
www.thebusinessangel.org/difference-businessangel-venturecap
• http://paulgraham.com/startupfunding.html
• https://www.google.co.in/search?
newwindow=1&hl=en&biw=1366&bih=624&site=imghp&t
bm=isch&sa=1&q=amazon+success+story&oq=amazon+suc
cess+story&gs_l=img.3...175238.182953.0.183411.23.22.0.
1.1.0.393.4267.6j4j3j8.21.0....0...1c.1.36.img..16.7.1397.Gn
QHQWPtVEo

44. • http://forbesindia.com/printcontent/32382
• http://www.letsintern.com/blog/zomato/
• http://www.ebay.com/gds/8-steps-to-starting-your-
ebusiness-/10000000004503801/g.html
• http://internet-for-beginners.yoexpert.com/start-your-
own-web-site/what-are-the-steps-to-starting-an-e-
business-websi-718.html
• http://jasonmatthews.hubpages.com/hub/Six-Simple-
Steps-to-Starting-an-e-Business
• http://searchcio.techtarget.com/definition/e-business

45. THANK
YOU