This document discusses how to effectively use blogging as a business strategy. It defines what a blog is and provides statistics on their popularity and monetization. The ideal online cycle and "4 U's of Business Blogging" approach are presented. Key principles are outlined, such as knowing your audience and writing in an engaging tone. Various blogging platforms, content topics, and monetization tactics are also reviewed. The presentation concludes by predicting future growth in professional and corporate blogging.