This document provides an overview and introduction to using Pinterest for business purposes. It defines common Pinterest terminology like pins, boards, repins, and likes. It recommends what types of content to pin and how to start a business account. The document also discusses features like hashtags, profiles, messages, analytics, buyable pins, and promoted pins. It aims to teach attendees how to effectively use Pinterest to market their business.

1. Chisa D. Pennix-Brown / NC’s #1 Small Business Facilitator / LadyBizness.com
PINTEREST MADE EASY
Facilitated by Chisa D. Pennix-Brown, MBA
LadyBiznessOnline@Gmail.com

2. WELCOME & AGENDA
 Please turn phones to silent or vibrate
 Ask questions
 Facilitator & Introductions
 Follow the Facebook page
 www.FB.com/LadyBiznessInc

3. WHAT IS PINTEREST?
The world’s catalog
Of Ideas!
2.2 million daily active users
+80% of users are women
36%of all pins with prices get more likes

4. PINTEREST JARGON
PIN Pin is used both as a noun (what you put on your
board is a “pin”) and a verb (the act of putting a
picture on a board is “pinning”
PINNER The Person Pinning Pins
REPIN
The Place Where you save
& categorize yours pins
BOARD
When you share another pinners pin to your board
LIKE If you see a pin that you like, but it doesn’t necessarily
fit into your own boards, you can click a button to
“Like” it

5. WHAT TO PIN?
Logos
Your Graphics
Brand Symbols
Your Photos
Announcements
Things that relate
Events (Local, Regional, World)
Things customers might like
Videos
BOARDS

6. START OR CONVERT
TO BUSINESS ACCOUNT
BUSINESS.PINTEREST.COM

7. PROFILE
PINTEREST.COM/LADYBIZNESS

8. PROFILE MENU
YOUR PROFILE MESSAGES
ADD A PIN
SECTIONS
SHOP

9. PROFILE MESSAGES

10. HASHTAGS IN
PINTEREST
People use the hashtag symbol # before a relevant keyword or
phrase (no spaces) to categorize Pins.
Clicking on a hashtagged word in any message shows you all
other Pins marked with that keyword.
Hashtags can occur anywhere in the Post.
They will show up on other social media outlets.

11. 1. Clear Image
2. Concise Message
3. Hashtags/Keywords
4. Call to Action
5. Clickable Link
6. Share to Other
Social Outlets
56
ANATOMY
OF A GOOD
PIN
1
2
3
4

12. ANALYTICS
IN PINTEREST
Analytics.Pinterest.com
What Boards People Like the Most
What they save from your website
Gender, Location, Interests of your Audience
Devices they are using

13. BUYABLE PINS
Shopify.com
$29-$299 monthly
BigCommerce.com
$29.95-$199 monthly
Must apply & Get approved!
Pinterest.com/yourusername/_products
May take 6 hours (On Profile)
May take 3-5 days (Shop Pins)

14. PROMOTED PINS
Awareness
Engagement
Traffic
Target Locations, Demographics, Devices
Cost per click, Choose Duration
Image can not contain (promo info, call to action, service claims, price
information, or deceptive content.
Apply at Business.Pinterest.com/en/promoted-pins

15. PINTEREST TOOLS
RaffleCopter.com
Create contests
ViralTag.com
Create a sharing schedule with
SM
TailwindApp.com
Monitor activity

16. SHOW UP &
SHOW OUT
MOMENT!
Chisa D. Pennix-Brown, MBA
NC’s #1 Small Business Facilitator
Follow me @LadyBizness
Recommend me at
LinkedIn.com/in/LadyBizness
Find this Presentation at
www.Slideshare.net/LadyBizness