5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
Power Hour 20 | Understanding the Power of Content TheoRuby
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Synopsis of HubSpot's Guide to Internet MarketingDr. Joel Evans
Here is a synopsis of HubSpot's in-dept guide to Internet marketing. There are many excellent tips in this guide.
http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_essential_guide_to_internet_marketing.pdf
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
SEO FOR SMB: 6 ways small businesses can compete with the major playersJosh Gellock
Expander Digital's Josh Gellock goes over 6 ways small businesses can compete with big companies in the world of SEO. This talk was delivered at the 2017 Lehigh Valley WordCamp.
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
How to drive traffic to your website in 2021 (and beyond)Tool For Bsiness
Learn how to drive traffic to your website. Here's a listed proven strategies on getting website traffic in 2021. https://www.toolforbusiness.com/how-to-drive-traffic-to-your-website/
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
Personal Branding On LinkedIn to Optimize Your Job SearchAviva Spectrum™
Discover some of the best practices to get noticed on LinkedIn. Whether you're looking for your next job, or just want to keep your options open for your next big move, it pays to have a winning LinkedIn profile.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
9 Steps To Optimizing Linkedin For Business, Personal Branding & Career Oppor...Anfernee Chansamooth
Here are 9 steps to help entrepreneurs, small business owners, and career professionals optimize LinkedIn for business, personal branding & career opportunities.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
Power Hour 20 | Understanding the Power of Content TheoRuby
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Synopsis of HubSpot's Guide to Internet MarketingDr. Joel Evans
Here is a synopsis of HubSpot's in-dept guide to Internet marketing. There are many excellent tips in this guide.
http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_essential_guide_to_internet_marketing.pdf
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Following the Penguin update, there has been a real shift in the digital marketing industry towards strategies and tactics that are more defensible in the long-term.
This presentation uncovers the ways that BlueGlass has responded to this changing market and how we've developed a business model that will help our clients not only to drive results in the short term, but to build an online foundation that can weather algorithmic changes into the future.
We discuss the challenges we've faced in making a transition towards this much more powerful model, and give tips for agencies looking to make a similar change.
SEO FOR SMB: 6 ways small businesses can compete with the major playersJosh Gellock
Expander Digital's Josh Gellock goes over 6 ways small businesses can compete with big companies in the world of SEO. This talk was delivered at the 2017 Lehigh Valley WordCamp.
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
How to drive traffic to your website in 2021 (and beyond)Tool For Bsiness
Learn how to drive traffic to your website. Here's a listed proven strategies on getting website traffic in 2021. https://www.toolforbusiness.com/how-to-drive-traffic-to-your-website/
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
Personal Branding On LinkedIn to Optimize Your Job SearchAviva Spectrum™
Discover some of the best practices to get noticed on LinkedIn. Whether you're looking for your next job, or just want to keep your options open for your next big move, it pays to have a winning LinkedIn profile.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
9 Steps To Optimizing Linkedin For Business, Personal Branding & Career Oppor...Anfernee Chansamooth
Here are 9 steps to help entrepreneurs, small business owners, and career professionals optimize LinkedIn for business, personal branding & career opportunities.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
In this talk, Anna from Quibble, will explain the steps you can take to create great online content. What does this mean? You will learn how to understand what your target audience is searching for online, what their problems are and what content they engage with. You'll also find out how your content can beat your competitors in Google's search results, so you can get even more traffic and customers!
Session takeaways:
> Learn to create relevant and engaging content your ideal audience is actively searching for.
> Find out what content will help improve your keyword rankings and appearance in Google's search results.
> Discover what competitor content is preforming well and ways you can beat them.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
15 Content Writing Examples When to Use EachJustwords2
Having good writing abilities can get you started as a content writer. However, to become a
good content writer you need to develop certain skills and fine tune your abilities.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...LinkedIn Singapore
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.
It’s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
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# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
test test test test testtest test testtest test testtest test testtest test ...
Internet Marketing: It's all about the content
1. Internet Marketing 101
It’s all about the content
Lee Weber
Content Marketing Director
Ivana Janevska
Marketing Manager
2. Who’s speaking today?
We are… Addiction Blog has…
• 0 – 1M monthly in 4 years
• 38K unique visitors a day
• 1500 articles + images
• 60+ contributors
• Writers
• Editors
• SEO Marketers
3.
4. Agenda
Why internet marketing?
What is SEO?
What is content marketing?
A guide to content marketing
Action plan
5. Why is internet marketing important?
Consumers use the internet
Cost-effective advertising
Access to your audience
Control your branding
Increase sales
6. Before you convert, you must be seen
SEO = Search Engine Optimization
Top Google rankings that last
Quality content
Quality backlinks
Shareability
Long term process
Customers see you as the industry leader
7. Why ranking in search matters
#1 position = 50+ %
#2 position = 10-15%
#3 position = 5-10%
#4 position = < 5%
All others = < 2%
9. What is content marketing?
Content marketing is:
“the art of understanding exactly what your
prospects and customers need to know. Then
delivering that content to them in a relevant
and compelling way to grow your business.”
11. What is the goal of content marketing?
There are only four basic things a marketer
needs from any piece of content:
To be shared
To get comments
To generate leads
To make sales
14. Types of content
TEXT
Comments
Articles
Copywriting
Brochures
Books
PRESENTATIONS
IMAGES
VIDEO
AUDIO
WEBINARS
15. Important starting points
Can you embrace your niche?
Can you position yourself as the expert ?
Can you create a value exchange?
Can you invest years into the process?
16. 1. Your website
Content should be:
Based on keywords
Be written for humans
Be interesting and engaging
Created regularly
24. 5. Presentations
Use existing knowledge
Target principle sites
Set yourself up as an expert
Share on multiple networks
LinkedIn
Slide Share
Other PPT share networks
30. Looking Ahead
Stick with what you know!
Build authority and backlinks
Keep generating offsite content in a variety of
ways and on a variety of top ranking websites
Text
Images
Audio
Video
32. Your Action Plan
Audit your current marketing strategy
Identify the holes in your online strategy
Identify main goals and measures
What are your keywords?
Where can you build authority?
Where can you generate backlinks?
How can you build your brand?
Contact me today
lee@addictionblog.org
To win in the SEO space you need great content
Google is ever evolving
All content should work together
I know we used to be able
To win in the SEO space you need great content
Google is ever evolving
All content should work together
I know we used to be able
How do you become an authority? How does this happen?
To win in the SEO space you need great content
Google is ever evolving
All content should work together
I know we used to be able
To win in the SEO space you need great content
Google is ever evolving
All content should work together
I know we used to be able
This is the most important content
Your website is the most critical
Well structured
Built around keywords
Help with conversions
The face of your business
This is where you are going to create credibility
It’s an investment in your business
This is the most important content
Your website is the most critical
Well structured
Built around keywords
Help with conversions
The face of your business
This is where you are going to create credibility
It’s an investment in your business